Guarana Market Size, Share, Industry, Forecast and outlook (2024-2031)

Guarana Market is segmented By Form (Liquid, Powder, Paste), By Application (Cosmetics, Food & Beverages, Personal Care, Pharmaceuticals), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Guarana Market Overview

Global Guarana Market is expected to reach at a CAGR of 6.52% during the forecast period (2024-2031)

The name "guarana" comes from the South American Indian tribe called "Guaranis" and refers to a creeping shrub native to Brazil. Guarana was advertised as a tonic, antidote to fever, artery-hardening prevention agent, and migraine remedy. The guarana fruit is small, bright red, and round and grows in clusters. Due to the high caffeine content, it is primarily used as a stimulant. Guarana seeds, an effective stimulant with medicinal benefits, treat headaches, low blood pressure, and weakness symptoms. It is considered an effective option for treating obesity as a dietary supplement. In beverages and confections, it serves as an ingredient for flavoring. Numerous products, including candy, energy drinks, and dietary supplements, including weight-loss products, use it. The main factors influencing the growth of the guarana market are people's increasing awareness of the health benefits of consuming products infused with guarana. To avoid chronic diseases, consumers prefer to consume healthy food and beverages. A significant obstacle to the guarana market's expansion is the high cost of its products.

Guarana Market Summary

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Guarana Market Dynamics

Treatment for various diseases drives the market expansion

The global guarana is expected to reach the highest CAGR in the forecast period because guarana aids in weight loss, improves athletic performance, acts as a stimulant, and lessens physical and mental exhaustion. It is frequently included in products for boosting energy and losing weight. Some also use guarana to treat low blood pressure and chronic fatigue syndrome (CFS) and prevent dysentery and malaria. It can also be used as an astringent to increase urine flow and sexual desire. Treatment for persistent diarrhea, fever, heart issues, headaches, joint pain, backaches, and heat exhaustion are a few other uses that also fuel the market expansion.

However, in the forecast period some factors could limit the global market expansion. These elements could hamper market expansion and prevent it from growing to its full potential. Some side effects on the human body, including irritability, stomach aches, insomnia, vomiting, and nausea, among others, have been one of the main factors limiting the market growth. Such side effects could eventually cause the demand for these products to decline.

Guarana Market Segmentation Analysis

Liquid segment accounted for the highest share in global guarana market

During the forecast period, it is anticipated that the liquid segment will expand significantly, driven by rising liquid guarana demand for beverage manufacturing and rising consumer awareness of naturally derived ingredients. This product primarily uses fruit-based drinks, energy drinks, and carbonated and non-carbonated beverages. As a result, the abovementioned factors should quicken market trends for guarana. For end-user manufacturers, this product offers properties that make formulation simple, which should increase consumer demand. Brazil is thought to be the world's largest producer of this plant, and they are increasing their output. Therefore, these elements ought to hasten the production of guarana in liquid form.

On the other hand, several pharmaceutical products have been made using the guarana extract, including various extracts and tinctures. The extract is a crucial component of many herbal remedies used to treat a variety of illnesses, including digestive problems, problems with losing weight, and other medical conditions.

Guarana Market Geographical Share

Europe is the dominating region during the forecast period

The major portion of the global guarana market is anticipated to come from Europe. The pharmaceutical industry makes extensive use of guarana seeds. The pharmaceutical industry uses guarana to make herbal supplements. Guarana aids in the treatment of health issues like anxiety, the enhancement of mental function, and weight loss. Guarana is also useful in treating fluid retention, joint pain, chronic fatigue syndrome, fever, feverishness, headaches, and malaria. As an illustration, the Coca-Cola brand will introduce an energy drink in Europe in April 2019 that contains caffeine derived from natural sources, such as guarana extracts and B vitamins, but lacks taurine.

Compared to markets in other regions, North America has the next highest revenue share in the global guarana market and is a dominant player in the industry. This can be attributed to rising guarana consumption as a flavorings component in the food and beverage industries and high guarana adoption in fruit-based energy drinks in the area. Guarana is most commonly consumed in the Americas, primarily due to people's growing preference for a healthy lifestyle. The plant's health advantages and a rise in per capita income will foster the market's expansion in this region.

Guarana Market Companies and Competitive Landscape

There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major key players include Raab Vitalfood GmbH, Mountain Rose Herbs, NP Nutra, Amazonia Bio, Monterey Bay Spice Company, Happy Herb Company, Frontier Co-op, Vita Forte, The Guarana Company and Burmaspice. The global guarana market has seen many trends, including improvements to the product, product launches, and strategic partnerships. For instance, the Coca-Cola Company announced a new brand called Coca-Cola Energy in November 2018 that would be made with guarana extracts. On the other hand, On September 13th, 2022, A manufacturer and distributor of organic, guarana-based, all-natural, zero-nicotine vape products, Endexx Corporation, a provider of cutting-edge, plant-based, and sustainable health and skincare products, today announced that its recently acquired subsidiary, HYLA US Holdco Limited, has started the marketing approval process in eight new country markets, including Germany, Italy, Israel, Egypt, Slovenia, Romania, Iran, and Bahrain.

COVID-19 Impact:

Positive impact on the global guarana market

The demand for healthy food products has increased during Covid-19. Many people gained weight between the years of COVID and 19 while remaining at home, which increased demand for weight loss products. Guarana is frequently combined with ephedra as an ingredient in herbal weight-loss preparations. Adult obesity is on the rise. According to estimates, one in three adult Americans is obese. Guarana has qualities that aid in weight loss promotion. Guarana contains a lot of caffeine, increasing metabolism by 3–11% over 12 hours and aiding calorie burning. Guarana may promote genes that slow the production of fat cells while suppressing genes that speed it up.

The global guarana market report would provide an access to approximately 61 market data tables, 57 figures and 170 pages