Our Research Methodology

The major success story starts with DataM’s research methodology. The DataM’s motive is to provide the best, accurate, and most precise information to its clients. We support our partners, i.e., clients, to recognize the major opportunities by understanding and to study the industry’s current and futuristic scenario to help them in their business portfolio.

The research team of DataM Intelligence is highly knowledgeable, with more than half of its strength, has experience over 4-5 years in purely business and management consulting, with a strong technical and analytical approach.

Our market research methodology majorly depends on three mains aspects:

  • Primary Research
  • Secondary Research
  • Company Share Analysis

360 Degree Market Analysis:

One of the key components in our data outcome. We prefer the market by scooping from Demand Slide and Supply Side, enabling us to provide granular details of each study's entire ecosystem.

Research Process

Secondary Research

  • Magazines
  • Press Releases
  • Database
  • White Paper
  • Investor Presentations
  • DataM Data Repository

Primary Research


    • CEOs
    • Vice Presidents
    • Marketing Directors
    • Product Managers
    • Regional Sales and Marketing Managers
    • Business Development
    • Plant Managers


    • R&D Technicians and Technologists
    • Procurement Managers
    • Physicians/Specialist
    • Research Professors
    • Healthcare Providers
    • Consumers
    • Distributors & Channels
    • Service Providers

Company Share Analysis

  • Company Mapping
  • Product Benchmarking
  • Company Financials
  • Annual Reports
  • Company Presentations
  • Earnings Call Transcripts
  • DataM Data Repository

Secondary Research

Data is gathered from various secondary databases.

Diligently tracking the secondary sources for closely monitoring the market trends and insights.

Analysts compile the whole data from demand and supply-side perceptions for better outputs.

Sources of Secondary Research:

  • Associations
  • Company Annual Reports
  • Journals
  • White papers & Research Publications
  • External Verified Databases
  • Internal Database

Primary Research

Discussion guides or questionnaires are prepared to obtain the productive information of the market.

The primary research is conducted through e-mails, face-to-face, and telephonic interviews.

This helps analyze the market's scope, market dynamics, industry competitiveness, micro, and macro factors.

Sources of Primary Research:

  • Manufacturers
  • Traders, Retailers, Distributors
  • R&D Department
  • Technical Experts
  • End-Users of the product

Company Share Analysis

Our research methodology's final step includes company shares analysis and company insights for market size estimation. With an internal team on company profiles and company share analysis, we study/assess the entire company product portfolio in all the aspects, including company overview, product portfolio, company developments, financials, and SWOT of a company.

Company Share Analysis:

  • Company Mapping
  • Product Benchmarking
  • Company Financials
  • Annual Reports
  • Company Presentations
  • Earnings Call Transcripts
  • DataM Data Repository


Both top-down and bottom-up approaches were used to estimate and validate the market's size and various other dependent submarkets. The research methodology used to estimate the market size includes the following details: the key players in the market were identified through secondary research. Their market shares in respective regions were determined through primary and secondary research. This entire procedure includes extensive interviews for key insights from industry leaders, such as CEOs, VPs, directors, and marketing executives. All percentage shares split, breakdowns were determined using secondary sources and verified through primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative & qualitative data.


Once we derive the market numbers from secondary, validate through primary sources, and share analysis, we then bring in the market engineering phenomenon using the regression method and arrive at the very precise and exact data segment and sub-segment. The market numbers for each segment and sub-segment are backed up/validated by either primary, secondary, and company shares analysis, providing the best and most accurate data triangulation numbers. Thus, the concept of data triangulation exists for our research methodology with 360* validation.