Energy Drinks Market, Size, Share, Opportunities and Forecast, 2020-2027

SKU: DFB27 | Last Updated On: Oct 07 2020 | No. of Pages: 189 | Available Formats

>Global Energy Drinks Market Expected to reach a high CAGR of 8% By 2027: DataM Intelligence

Global Energy Drinks Market is segmented By Type (Hypertonic, Hypotonic, Isotonic), By Ingredients (Aqua/water, Additives (Sweeteners, Polysaccharides and Oligosaccharides, Flavours, Acidulants, Others)), By Packaging (Can, Bottle, Others), By Sales Channel (Modern Grocery Retailers (Discounters, Convenience stores, Supermarkets/Hypermarkets, Traditional Grocery Retailers, others),Traditional Grocery Retailers (Independent Grocery Retailers, Food Services /Sports Nutrition chain, others), Non-Grocery Specialists), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Size, Share, Outlook, and Opportunity Analysis, 2020-2027

Energy Drink Market

Market Overview

  • The  Global Energy Drinks MarketMarket is expected to grow at a CAGR of 8% during the forecast period (2020-2027)  

Drivers and Restraints

  • Increased resistance to carbonated drinks and an increase in health consciousness is increasing the demand for the use of energy drinks. Energy drinks give instant energy along with providing mental and physical stimulation.

  • With the sustained decline in sugar-sweetened beverages (SSBs), and aerated beverages, the energy drinks have continued to grow in popularity across the world.

  • Also, the wide availability of energy drinks also expanded the market into deeper territories. Energy drinks are distributed in convenience, gas stores, supermarkets, hypermarkets, medical stores, and other outlets.
  • They occupy a very less shelf space, which acts as an added advantage to them. Convenience and gas stores have seen a significant share of sales among the distribution channel. Travelers formed a significant chunk of customers as they prefer energy drinks during their traveling period as it boosts their energy levels.
  • Natural is a new trend in the food & beverages industry. It even tapped the energy drinks market. The energy drinks market has seen an enormous demand for natural energy drinks.
  • Since the market is competitive regarding product differentiation, the manufacturers are launching the products in the same category.

Market Key Players

  • Red Bull, Monster, Rockstar, Amp, NOS, Full Throttle, Xyience Xenergy, VPX Redline, Arizona Energy, Rip It, Venom, Doubleshot are some of the notable players in the global market.
  • Marketing, number of sellers, branding and product differentiation are the primary competitive factors in the energy drink market. Red Bull takes lions to share with a global market share of 43% followed by Rockstar with 36%.

Scope of the Report

  • In this report, the market is segmented based on the region such as North America, Europe, Asia-Pacific, Latin America and other. North America leads the global market followed by the Asia Pacific and Europe.
  • The report covers the factors impacting the market, Porter 5 Forces, Market Share Analysis, Price trend analysis, Product Benchmarking, and company profiles.
  • Energy Drinks Market consists of the following segments based on the type: Isotonic, Hypertonic and Hypotonic. Further, the market is segmented based on Ingredients such as Aqua/water and Additives (like Sweeteners, Polysaccharides and Oligosaccharides, Flavours, Acidulants and Others).
  • Also, the market is classified by packaging into Bottle (Pet/Glass), Can and Others. This report also provides insights on segmentation based on sales channels.
  • The different segments include Modern Grocery Retailers, Traditional Grocery Retailers, and Non-Grocery Specialists.
  • The report profiles the following companies, which includes Arizona Beverage Company, Cloud 9, Coca-cola, Dr. Pepper Snapple Group, Extreme Drinks Co, Living Essentials, Monster Beverage Corporation, Mountain Fuel Co, National Beverage Corp, Otsuka Holdings, PepsiCo, Red Bull and Rockstar, Inc.

Why should I purchase this report?

The professionals buying this report will be able to do the following :

  • Visualize the composition of the Energy Drinks market across each indication, regarding type and applications, highlighting the critical commercial assets and players.
  • Identify commercial opportunities in Energy Drinks by analyzing trends and co-development deals.
  • Excel data sheet with thousands of data points of the Energy Drinks market level 4/5 segmentation
  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
  • Product mapping in excel for the key Energy Drinks products of all major market players

Who can benefit from this report?

This report has insights that give a cutting edge to the following categories of professionals ( The list is not exhaustive)

  • Raw Material Suppliers/ Buyers
  • Product Suppliers/ Buyers
  • Industry Investors/Investment Bankers
  • Education & Research Institutes
  • Research Professionals
  • Emerging Companies
  • Manufacturers


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Table of Contents

1. Energy Drinks Market – Methodology and Scope

1.1. Research methodology

1.2 Scope of the Report

2. Energy Drinks Market – Industry Trends

2.1 Key Trends & Developments

3. Energy Drinks Market – Outlook

3.1 Industry Impact Factors (Drivers & Restraints)

3.2 Porter 5 Forces

4. Energy Drinks Market – Product-based Analysis

4.1 By Type

4.1.1 Hypertonic

4.1.2 Hypotonic

4.1.3 Isotonic

4.2 By Ingredients (Qualitative Information)

4.2.1 Aqua/water

4.2.2 Additives Sweeteners Polysaccharides and Oligosaccharides Flavours Acidulants Others

4.3 By Packaging

4.3.1 Can

4.3.2 Bottle (Pet/Glass)

4.3.3 Others

4.4 By Sales Channel

4.4.1 Modern Grocery Retailers Discounters Convenience stores Supermarkets/Hypermarkets

4.4.2 Traditional Grocery Retailers Independent Grocery Retailers Food Services /Sports Nutrition chain Others

4.4.3 Non-Grocery Specialists

5. Energy Drinks Market – Regional, Country-level Analysis

5.1 Global Energy Drinks Market- Geographic Overview (Share of the regions)

5.2 North America

5.2.1 The USA

5.2.2 Canada

5.2.3 Mexico

5.2.4 Others

5.3 South America

5.3.1 Brazil

5.3.2 Argentina

5.3.3 Others

5.4 Europe

5.4.1 Germany

5.4.2 The United Kingdom

5.4.3 France

5.4.4 Others

5.5 Asia-Pacific

5.5.1 China

5.5.2 India

5.5.3 Japan

5.5.4 Australia

5.5.5 Others

5.6 RoW

6. Energy Drinks Market – Competitive Trends

6.1 Global Energy Drinks Market Share Analysis

6.2 Key Strategies

6.3 Product Benchmarking

7. Energy Drinks Market – Company Profiles

7.1 Arizona Beverage Company

7.2 Cloud 9

7.3 Coca-cola

7.4 Dr. Pepper Snapple Group

7.5 Extreme Drinks Co

7.6 Living Essentials

7.7 Monster Beverage Corporation

7.8 Mountain Fuel Co

7.9 National Beverage Corp

7.10 Otsuka Holdings

7.11 PepsiCo

7.12 Red Bull

7.13 Rockstar, Inc.

8. Energy Drinks Market – Appendix

8.1 Sources

8.2 List of Tables

8.3 Expert Panel Validation

8.4 Disclaimer

8.5 Contact Us

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