Brain Health Supplements Market Size, Share Analysis, Growth Trends and Forecast 2025-2033

Brain Health Supplements Market Size & Industry Outlook

The global brain health supplements market size reached US$ 7.66 Billion with rise of US$ 7.97 Billion in 2024 is expected to reach US$ 11.71 Billion by 2033, growing at a CAGR of 4.4% during the forecast period 2025-2033. 

The global brain health supplements market is growing due to increased awareness of mental well-being, cognitive impairment cases, and preventive healthcare trends. The market is gaining traction among adults, working professionals, and the aging population. Innovations in delivery forms and e-commerce channels are expanding accessibility. However, challenges include inconsistent clinical validation and strict regulatory frameworks. Despite these, the industry is poised for strong expansion, especially in North America and Asia-Pacific, where demand and product innovation are surging.

Key Market Trends & Insights

• The brain health supplements market is undergoing significant changes, with functional formats like gummies, powders, and ready-to-drink beverages gaining popularity over traditional capsules. Personalized nutrition solutions, digital health platforms, and DNA-based testing are becoming key differentiations. Consumers are increasingly preferring plant-based and clean-label products, leading to growth in herbal adaptogens like Ashwagandha, Bacopa, and Lion's Mane mushroom. Younger demographics are adopting nootropic blends for productivity and focus. Strategic partnerships between nutraceutical companies and ingredient innovators fuel premium product launches with clinically backed claims. The rapid expansion of e-commerce and D2C brands is reshaping consumer access.

• North America is expected to dominate the brain health supplements market with the largest revenue share of 42.5% in 2024.

• The Asia Pacific is the fastest-growing region and is expected to grow at the fastest with revenue share of 23.1% over the forecast period.

• Based on product type, the herbal extracts segments led the market with the largest revenue share of 43.6% in 2024.

• The major market players in the brain health supplements market are Bayer, Amway (Nutrilite), Herbalife, GNC (GNC, Beyond Raw), Pharmavite (Nature Made), Nature Bounty, Reckitt, Haleon, Blackmores, Now Foods and among others.

Market Size & Forecast

• 2024 Market Size: US$ 7.97 Billion

• 2033 Projected Market Size: US$ 11.71 Billion

• CAGR (2025–2033): 4.4%

• North America: Largest market in 2024

• Asia Pacific: Fastest-growing market

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Market Dynamics

Drivers:

The rising prevalence of Alzheimer’s disease is significantly driving the brain health supplements market growth

The increasing global incidence of Alzheimer's, dementia, Parkinson's, anxiety, and stress-related disorders has boosted demand for brain health supplements. The aging population seeks preventive solutions for memory, focus, and cognitive function. Younger demographics, particularly students and professionals, use nootropics and herbal-based formulations to improve productivity and mental stamina, driving market growth. For instance, over 7 million Americans are living with Alzheimer's. By 2050, this number is projected to rise to nearly 13 million.

Restraints:

Limited clinical evidence & regulatory challenges are hampering the growth of the brain health supplements market

Despite rising popularity, the brain health supplements market is constrained by limited large-scale clinical evidence supporting the efficacy of many products. Regulatory authorities in regions such as the U.S. (FDA) and Europe (EFSA) impose strict guidelines on health claims, restricting how companies can market these products. Variability in standards across countries creates additional challenges for global brands. The lack of standardized testing protocols and inconsistent quality among smaller manufacturers further erodes consumer trust, limiting market penetration in certain demographics.

Brain Health Supplements Market, Segment Analysis

The global brain health supplements market is segmented based on product type, supplement form, application, age group, distribution channel, and region.

Product Type:

The herbal extracts segment is dominating the brain health supplements market with a 43.6% share in 2024

Herbal extracts like Ginkgo biloba, Bacopa monnieri, Ashwagandha, Rhodiola, and Panax ginseng are a significant part of the brain health supplements market due to their neuroprotective, memory-enhancing, and stress-relieving properties. Consumers see herbal formulations as safer alternatives to synthetic nootropics, and the clean-label and plant-based movement has accelerated growth in this segment.

For instance, in July 2025, Aayush Wellness Limited, an Integrated Healthcare Company, has launched Brain Fuel Capsules, formulated to support cognitive function, memory retention, and mental clarity using herbal ingredients. The launch aims to address overlooked health challenges like poor memory, lack of focus, and decline in clear thinking, expanding the company's nutraceutical product portfolio.

The vitamins & minerals segment is dominating the brain health supplements market with a 35.1% share in 2024

The vitamins & minerals segment in the brain health supplements market is driven by the importance of micronutrients in cognitive performance, mental clarity, and neurological health. B-complex vitamins, such as B6, B9/folate, and B12, are crucial for neurotransmitter synthesis and reducing homocysteine levels, while minerals like magnesium and zinc are essential for nerve signaling, stress management, and mood regulation. Rising cases of vitamin deficiencies, especially in aging populations and regions with dietary gaps, are driving demand for fortified brain health formulations. 

For instance, in April 2025, Make Time Wellness, a wellness brand focusing on women's brain health, has launched its products at The Vitamin Shoppe, Super Supplements, and www.vitaminshoppe.com. The launch aims to make it easier for women in the U.S. to prioritize their brain health, beauty, and overall wellness.

Market Geographical Analysis

North America is expected to dominate the global brain health supplements market with a 42.5% in 2024

North America dominates the global brain health supplements market due to high consumer awareness, leading nutraceutical brands, and advanced distribution channels. The U.S. is seeing rising adoption of omega-3, herbal-based nootropics, and premium branded products like Neuriva and Prevagen. Demand is driven by an aging population and early wellness trends, but regulatory scrutiny remains a barrier.

For instance, in February 2024, EyePromise, a supplement brand, has launched BrainPromise, a formula containing essential vitamins, minerals, and carotenoids like lutein and zeaxanthin. The supplement includes vitamins A, C, D3, E, B6, B12, folic acid, zinc, selenium, manganese, omega-3s, alpha lipoic acid, bilberry, CoQ10, zeaxanthin, and a proprietary blend.

US:

The U.S. country is expected to dominate the North American market with a share of 85.1% in 2024 due to the rise in Alzheimer's and other cognitive disorders, as well as lifestyle-related mental health issues like stress and anxiety. Consumers prefer clinically backed ingredients like Cognizin Citicoline and plant-based adaptogens like Ashwagandha. Moreover, product launches, growth is supported by R&D investment, robust retail infrastructure, and high disposable incomes, but compliance with FDA regulations is crucial.

For instance, in September 2025, Neuriva, a Reckitt-based brain health supplement brand, has launched its latest innovation, Neuriva Memory 3D, a formula designed to support short-term, long-term, and working memory dimensions.

The Asia Pacific region is the fastest-growing region in the global brain health supplements market, with revenue share of 23.1% in 2024 

The Asia Pacific is experiencing rapid growth in brain health supplements due to a rising middle-class population, urbanization, and increasing awareness of preventive healthcare. Key contributors include China, Japan, and South Korea, which are embracing herbal and traditional medicine-based formulations. The region's cultural familiarity with ingredients like ginseng, curcumin, and lion's mane mushroom gives herbal extracts a competitive edge.

India:

India's market for brain health supplements is growing with revenue share of 35.1% due to rising awareness of mental health, stress management, and preventive wellness. The country's rich tradition of Ayurvedic herbs, such as Brahmi, Ashwagandha, and Shankhpushpi, is being used in cognitive health formulations. Domestic players like Himalaya Wellness and Dabur are strengthening their presence, while international brands are expanding online. For instance, in July 2025, Awshad, a medical cannabis wellness startup, has launched Myndshroom, its nutraceutical debut, aiming to revolutionize brain health and function with its potent blend of ingredients. 

Brain Health Supplements Market Top Companies

Top companies in the Brain Health Supplements market include Bayer, Amway (Nutrilite), Herbalife, GNC (GNC, Beyond Raw), Pharmavite (Nature Made), Nature Bounty, Reckitt , Haleon , Blackmores , Now Foods and among others.

Bayer:Bayer is a leading player in the global brain-health supplements market, focusing on cognitive energy, memory, and mental performance rather than pharmaceutical treatment. The company has extended Berocca with cognitive-focused SKUs and uses targeted vitamin/mineral blends and botanicals. Bayer also sponsors clinical research and trials to bolster product credibility and support health claims, helping it compete on trust and scale versus pure-play nutraceutical brands. The company's approach helps it compete on trust and scale.

Key Developments:

• In July 2025, CogniSHIELD Global has launched CogniSHIELD, a dietary supplement designed to protect against cognitive decline, enhance neural function, and boost mental vitality, memory, and recall, promoting brain health and longevity

• In February 2025, Fenix Health Science launched its Omega, Neuro, and Mineral line of brain-supporting products in early December 2024, featuring advanced formulations.

Brain Health Supplements Market Scope

The global brain health supplements market report delivers a detailed analysis with 62 key tables, more than 57 visually impactful figures, and 159 pages of expert insights, providing a complete view of the market landscape.