Global Brain Health Functional Food And Beverage Market is segmented By Type (Snacks, Dairy, Supplements, Others) By Ingredients (Anthocyanins, Choline, Resveratrol, Ashwagandha, Ginkgo Biloba, Omega 3, Vitamins & Minerals, L-theanine, Curcumin, Others) By Product (Bakery Products, Dairy Products, Cereals & Grains, Baby Food, Nutritional Bars & Supplements, Others) By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Others) and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Report Overview
Global Brain Health Functional Food And Beverage Market reached US$ 15.28 billion in 2023 and is expected to reach US$ 23.13 billion by 2031, growing with a CAGR of 5.32% during the forecast period 2024-2031.
The global brain health functional food and beverage market has witnessed significant growth and developments. Consumers are highly adopting functional foods and beverages compared to conventional pharmaceutical products as they offer a variety of desired nutrients and bioactive substances, which can help in improving the mental illness condition.
Furthermore, as the demand for brain health functional foods and beverages is increasing among consumers, manufacturers are increasing the availability through various distribution channels. For instance, in May 2021, PepsiCo launched Soulboost, an enhanced sparkling water beverage made with real juice and functional ingredients.
The beverage comes in two varieties Blueberry Pomegranate and Black Cherry Citrus with 200 milligrams of Panax ginseng to help support mental stamina, and Blackberry Passionfruit and Strawberry Rose with 200 milligrams of L-theanine to aid in relaxation, and it will be available in E-commerce websites. Therefore, the availability of products through various distribution channels can propel the adoption rate.
Market Summary
| Metrics | Details |
| CAGR | 5.32% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Type, Ingredients, Product, Distribution Channel, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis, and Other key Insights. |
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Market Dynamics
Rising Awareness towards Brain Health is Driving the Brain Health
The inclination rate for brain disorders is rising. According to a report from the Alzheimer's Disease Association in 2022, neurodegenerative diseases affect millions of people worldwide. In the U.S., as many as 6.2 million people may have Alzheimer’s disease. Hence, such inclination rate helps increase the consumer base for spending on mental health.
Furthermore, as the consumer bases for brain health products are rising, manufacturing companies in this market are introducing innovative products in their portfolios. For instance, in Feburary 2024, EyePromise launched a BrainPromise, a new product formulated for brain health, performance, and protection. BrainPromise offers comprehensive brain nutrition with essential vitamins and minerals including antioxidants, zeaxanthin, and lutein.
Increasing Innovative Product Development
Innovative product developments are a significant driver for the Brain Health Functional Food and Beverage market. Companies are incorporating innovations in formulation and processing techniques of a variety of functional ingredients such as omega-3 fatty acids, antioxidants, vitamins, minerals, and other bioactive compounds known for their potential brain health benefits.
In addition, Some manufacturers are creating products of various functional foods for brain health. For instance, in January 2023, Parable launched Daily, billed as a brain care supplement. Daily is an unflavored neuro-fortified supplement based on powdered oat milk that can be added to any drink and is meant to support brain health.
High Product Cost
Brain health functional foods and beverages often include premium and specialized ingredients known for their cognitive benefits. The adaptation of such ingredients can contribute to the overall production cost, which can affect the end product cost. Therefore, the high cost associated with brain-functional foods and beverages can indeed impact the market growth.
Market Segmentation Analysis
The global brain health functional food and beverage market is segmented based on type, ingredients, products, distribution channel, and region.
Increasing Demand for Nutritional Bars & Supplements
Nutritional bars & supplements products account for the largest share of the global brain health functional foods and beverages market. Consumers are highly adopting these nutritional bars and supplements as functional foods as they offer convenience, nutritional supplementation, and support health. Therefore, the demand for nutritional bars and supplements might increase in the adoption rate for functional foods and beverages.
Furthermore, manufacturing companies are launching innovative products in order to expand their consumer bases. For instance, in May 2021, Gummy vitamin brand Vitafusion launched a supplement, Brain Food, which features a formula containing the adaptogen ashwagandha, vitamins B6 and B12, and Phosphatidylserine, formulated together to provide nutrients necessary to support healthy brain function.
Market Geographical Share
Product Launches and High Brain Disorders Rate
North American region shows dominance over the global brain health functional foods and beverages market. As the consumers in this region are increasingly experiencing brain and mental health disorders due to sedentary lifestyles and eating habits, which can help in propelling the market growth.
Furthermore, the inclination rate for brain disorders is high in this region. For instance, according to Adult Prevalence of Mental Illness (AMI) 2022, 19.86% of adults are experiencing a mental illness. Equivalent to nearly 50 million Americans, and around 4.91% are experiencing a severe mental illness.
Additionally, manufacturing companies in this region are focusing on incorporating new technologies and developing a wide range of products. For instance, in April 2023, Nutricia launched Souvenaid, the memory supplement specifically designed to support memory function through a specialized blend of nutrients that help strengthen synapses, to the U.S. market.
Market Key Players
The major global players in the market include Kellanova., Rage Coffee., Brainy Bar Ltd., Cerebelly Inc., Clutch Nutrition ApS, Koios Beverage Corp., General Mills Inc., Danone S.A., Brainiac, and OF DREAMS & KNOWLEDGE
COVID-19 Impact Analysis
The outbreak of the COVID-19 pandemic has shown a significant impact on consumers' preference for brain health functional foods and beverages products, as COVID-19 has increased the prevalence of depression and anxiety, for instance, according to the World Health Organization (WHO), since the outbreak the COVID-19 pandemic, anxiety and depression prevalence increased by 25% globally.
Furthermore, post-COVID-19 has also shown a positive impact on the growth of global brain health, and the functional foods and beverages market, as COVID-19 injection shows an impact on brain health. For instance, according to the National Institutes of Health (NIH) report. The majority of patients around over 50% still had neurological problems three months after their recovery. COVID-19 infection has been linked to a variety of neurological complications, including encephalitis, micro- and hemorrhage, and others.
Key Developments
- In May 2021, Nestle SE announced that it acquired Seattle brand Nuun, entering the fast-growing functional hydration market. Nuun will join Nestle's Health Science portfolio, 'complementing the existing broad portfolio of active lifestyle nutrition brands with Nuun's range of clean, low-sugar, effervescent tablets and powders.'
- In June 2023, Mitsui & Co., Ltd. has decided, and agreed with Celanese Corporation acquired a 70% stake in its wholly owned subsidiary Nutrinova Netherlands B.V. ("Nutrinova"), which manufactures and sells functional food ingredients, and concluded related agreements.
- In March 2023, Burcon NutraScience acquired the Canadian plant protein processor Merit Functional Foods business, which went into receivership.
Why Purchase the Report?
- To visualize the global brain health functional food and beverage market segmentation based on type, ingredients, products, distribution channel, and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of brain health functional food and beverage market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The global brain health functional food and beverage market report would provide approximately 70 tables, 74 figures, and 210 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
