Published: 2019 August 19
Updated : 2023 January 11

Teff Products Market Size, Competitive Landscape and Market Forecast - 2030

180 pages
Report Summary
Table of Contents
List of Tables & Figures

Teff Products Market is segmented by By Grain Type (Organic, Conventional), By Product Type (Flour, Flakes, Ready Mix, Breads, Pan-Cakes, Beverages, Muffins), By Distribution Channel (E-Commerce, Supermarkets/Hypermarkets, Grocery Store), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) Share, Size, Outlook, and Opportunity Analysis, 2023-2030


Teff Products Market Overview

The Global "Teff Products Market" is expected to grow at a CAGR of 19.3% during the forecasting period (2023-2030).

Teff is a fine grain primarily grown in Ethiopia and Eritrea. Teff grows in both waterlogged soils and droughts, making it a dependable staple food. The color of teff varies from Yellowish Brown to Ivory based on the environmental and soil conditions. White and ivory have the mildest flavor, while darker varieties have sour after fermentation and sweet & light in flavor before fermentation. Teff is rich in calcium & Iron and consumption of teff-based products provides several health benefits to the consumer. The currently available teff-based food products available in the market include bread, muffins, chocolates, waffles, and porridge.


Teff Products Market Scope



Market CAGR


Segments Covered

By Grain Type, By Product Type, By Distribution Channel, and By Region

Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights.

Fastest Growing Region

Asia Pacific

Largest Market Share 

North America


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Teff Products Market Dynamics:

Corn, barley, and wheat are considered staple food for large groups of populations across the globe. However, wheat and barley are rich in gluten and the growing prevalence of gluten-related diseases such as celiac and gluten ataxia is surging the need for gluten-free alternatives. Teff evolved as an effective solution to cater to the need for gluten-free diets owing to its gluten-free and nutrient-rich nature. The high nutrition content in teff is well suitable for celiac patients who usually suffer from mineral malabsorption. Due to its low glycemic index, it is suitable to eat for type 2 diabetes patients. According to the Celiac disease foundation, the prevalence of celiac disease was 4% in South America, 0.5% in Africa and North America, 0.8% in Europe and Oceania.

Furthermore, the entry of startups such as Wild For and Truefarm Foods with novel teff based formulations is enhancing the access to wide consumer base, thus supporting to growth of the market. A shift in consumer preference towards gluten-free food associated with the growing availability of teff-based products is additionally contributing to the growth of the market. Lift of Ban imposed over the exports of teff by Ethiopian government exposed teff to the international market. Growing exports of teff from ethipoia to the developed nations such as U.S. and Europe is expected to further boost the global teff products market during the forecast period.

Lack of availability of production units for teff in rest of the world is hindering the growth of global teff market. Teff is majorly grown in Ethiopia and Eritrea due to suitable environmental and soil conditions. Ethiopia accounted for over 85% of global teff production in 2018.

Teff Products Market Segment Analysis

Global teff products market is segmented on the basis of product type into flour, flakes, ready mix, bread, pancakes, beverages, muffins, and others. Teff flour is widely used in the production of baked goods and it has been traditionally used in Ethiopian and Eritrean Cuisine to make injera bread. Teff flour is the primary ingredient in the production of bread, muffins, and pancakes. Growing adoption of gluten-free food and the increase in adoption of teff-based food is expected to increase usage of teff flour as a source for baked food across the globe. Health benefits associated with the usage of teff flour include the ability to reduce weight, increase blood circulation, reduce menstrual stress, aid people with celiac disease, and many others.

Teff Products Market Geographical Presentation

By region, the global teff products market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and America. Europe is expected to dominate the global teff products market due to growing awareness among the communities regarding allergen-free diets and increased attention towards health. Furthermore, high interest among European customers towards new and authentic food led to increased adoption of teff flour and flakes. Teff is milled and consumed as an alternative to regular wheat flour in several countries including Germany, the Netherlands, France, and other European countries. Germany and the Netherlands are the largest markets for niche or special cereals. Together, they account for 70% of total European imports of niche cereals. The demand for bakery products and the growing use of gluten-free materials led to increased sales of teff-based products in Germany. Teff products are currently available across the region in major retailers such as Sainsbury and Holland & Barrett.

Asia Pacific region is expected to grow at a higher pace during the forecast period owing to increase in demand for gluten-free products and growing research initiatives by government organizations for the development of agro-technology suitable for teff.  Central Food and Technological Research Institute partnered with the Sri Rural Development program for the development of agro-technology, which is suitable for the production of Teff in India. Major countries in the Asia-Pacific region such as China and India are dependent on grain-based food majorly flour, flakes, and ready mix.

Teff Products Market Competitive Analysis

Several U.S. and European food startups marked the business of teff products with their novel teff-based formulations such as bread, pancakes, and muffins. The highly evolving market is likely to witness many new entrants and new product launches over the forecast period owing to potential demand from consumers.

Some of the key players in the global teff products market include Anthony’s Goods, Millets Place BV, TeffLand AB, The Teff Company.

New product launches by teff producers and globally renowned food chain players to meet the consumer demand are the key strategies adopted by the prominent players in the global teff products market.

New product launches by the prominent players in developing to meet the consumer demand for gluten-free food is the key strategies adopted by the prominent players in the global teff products market. For instance,

  • In February 2019, TeffLand launched new lines of grain and flour for teff cereal in both Ivory and Brown Packages.
  • In February 2017, Waitrose supermarket in London launched a bread using gluten-free grain “Teff”.

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