Market Overview
The Global Chia Seed Market is expected to grow at a CAGR of 6.7 % during the forecast period (2024-2031), according to DataM Intelligence report.
Chia seeds come from the plant Salvia Hispanica L. They are available in a black and white variety. Chia seeds are a highly versatile ingredient. They are added to cereals, crackers, beverages, bread, and other baked goods to boost their nutritional value. Chia seeds absorb water quickly. It is a great source of omega-3 fatty acids, fiber, protein, calcium, phosphorus and zinc. Chia seeds contain several components that, when eaten as part of a balanced plant-rich diet, may prevent the development of various chronic diseases. The increasing health benefits awareness of chia seeds is expected to fuel market growth.
Market Summary
| Metrics | Details |
| Market CAGR | 6.7% |
| Segments Covered | By Form, By Type, By Application, and By Region |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
| Fastest Growing Region | Asia Pacific |
| Largest Market Share | North America |
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Market Dynamics
Rising health benefits awareness of chia seeds
An increasing number of health-conscious people consuming chia seeds is expected to drive the market growth. Chia seeds are small in appearance, but they are a rich source of nutrients. The health benefits of chia seeds attract people to consume chia seeds. The antioxidants, minerals, fiber, and omega-3 fatty acids in chia seeds may promote heart health, support strong bones, and improve blood sugar management. Antioxidants protect sensitive fats in chia seeds. Free radicle damage contributes to aging and diseases like cancer. The specific antioxidants in chia seeds include chlorogenic acid, caffeic acid, myricetin, quercetin, and kaempferol. These may all have protective effects on your heart and liver and anti-cancer properties. Fiber and protein in chia seeds help to lose weight. The protein in chia seeds could help reduce appetite and food intake. Chia seeds are high in fiber and omega-3s, and consuming them reduces the risk of heart disease. Soluble fiber help lower total and LDL (bad) cholesterol in blood. It contains many important bone nutrients and a high amount of calcium, magnesium and phosphorous. These nutrients are important to maintain bone density and indicators of bone strength. Nutrients such as zinc, phosphorus, calcium, and vitamin A are great for teeth. The presence of calcium in chia seeds helps strengthen teeth, making them great for dental health. Also, zinc prevents plaque from building up. Consuming chia seeds may help to reduce blood sugar levels. It is useful for improving insulin sensitivity and helpful for diabetic patients. Chia seeds are incredibly easy to incorporate into diet. Chia seeds ability to absorb water and fat make them thick so they can use in thicken sauces and as an egg substitute. They can also be mixed with water and turned into a gel.
Market Segmentation Analysis
Black chia segment held highest market revenue share of 6.7% in the year 2022
Black chia seeds are a rich source of Omega-3, dietary fiber and protein. These chia seeds are directly added to the smoothies and juices, mixed into yogurt or sprinkled on the top of the salad. White and black chia seeds have the same nutritional value; only shell color is different. Some people believe that the outer shell of white seeds is slightly softer, meaning that white chia is easier to “gel-up” when blended with liquid and, therefore, the better choice for chia puddings or smoothies. However, both black and white seeds are equally suitable for these purposes. Increasing popularity of chia seeds as a super food due to their nutritional contents is playing an important role of market growth.
Market Geographical Share
North America is expected to dominate the global chia seeds market in the year 2022
Rising demand for the vegan food requirements and shifting consumers' preference from junk foods to healthy snacks in the North American region. The American heart association recommends omega-3-rich food and oil in daily diets. In the United States, chia seeds are used for horse food. The nutrients in chia seeds are great for horses. Chia seeds improve coat, joint, hoof & gut health. Chia seeds are known as a superfood in the US. Due to high protein, omega-3 fatty acids, and fiber contents, the past few years have seen an increase in the consumption of chia seeds in the region. In the United States, the seeds are being increasingly integrated into the health and food sectors trends, such as snacks, energy drinks, or aggregates with cereal. Chia seed merchants are actively creating educational marketing programs that include in-store demonstrations around the country, investing heavily in point-of-sale displays and supplying the customers with a certificate of analysis on every batch of chia to increase their market shares. All these factors are expected to contribute to the growth of the market.
The Asia Pacific is projected to be the fastest-growing region of increasing product consumption. India, China, and Japan are some of the leading economies driving the market growth in the region. Moreover, increasing lifestyle diseases, such as diabetes, blood pressure, and asthma in the region will boost the product demand.
Market Companies and Competitive Landscape
The chia seeds market is fragmented. Major Key players include Glanbia Nutritionals, Navitas Organics, Vega Produce LLC, Benicia, Nutiva Inc. and Garden of Life among others. Some key players follow a merger and acquisition policy to increase product demand. For instance, in May 2022, GrubMarket acquired Vega Produce, one of the largest Asian fruits and vegetable providers in the United States, to expand to Florida and strengthen its global food supply chain. The key players of the global chia seeds market are adopting several innovative techniques such as improved product distribution strategies and product launches to stay ahead of each other. For instance, in March 2020, Benicia bets on a seed wellness consumer brand to boost the category. Benicia is one of the early players in chia production. In 2018, the SOW brand launched a chia milk product, Chia pasta, which is high in protein and fiber and chia oil positioned as a salad dressing constituent.
COVID-19 Impact on Chia Seed Market
Negative impact on the global chia seeds market
COVID-19 pandemic has badly impacted all industries, including the chia seed industry. During lockdown manufacturing and packaging industry is completely closed. Chia seeds are among the majorly exported commodities, as the production of the commodity is limited to a few geographies. Hence, the initial COVID-19 lockdown caused disruptions in the logistics system, which affected the supply of the commodity across the world.
However, the pandemic has increased the health consciousness among consumers, which has opened an opportunity for chia seeds. This factor is anticipated to grow the market during the forecast period. Chia seeds do not follow the commoditization trend, as the market is still small. However, as more consumers are now aware of chia seeds and their health benefits, the market is likely to witness tremendous growth shortly globally.
