Smoothies Market Size, Share, Trends, Outlook, Growth Opportunities, and Forecast 2023 - 2030

Smoothies Market is segmented  By Type (Fruit-Based Smoothies, Dairy-Based Smoothies), By Consumption (Out-of-Home, At-Home), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030 

Smoothies Market Overview

The Smoothies Market report analyzes the global market size, shares, recent trends, competitive intelligence, and future market outlook. Smoothies are blended beverages made from a combination of fruits, vegetables, yogurt, and other ingredients. They are popular for their nutritional value and refreshing taste. The market is driven by the increasing consumer preference for healthy and convenient beverages, the growing demand for natural and organic ingredients, and the rising awareness about the benefits of a balanced diet. In the Asia Pacific region, the Smoothies Market is witnessing significant growth. Key players in the market include Jamba, Inc., Tropical Smoothie Cafe, Smoothie King Franchises, Inc., and other prominent players operating in the market.

Smoothies Market Insights

For more insights - Download the Sample

The rising health consciousness among consumers and increasing demand for convenience and value are driving the demand for smoothies and smoothie bowls and therefore, is expected to fuel the growth in the global Smoothies market.  

Smoothies are thick-shake beverages that include ingredients, like yogurt, milk, almond milk, coconut milk, and sherbet. The smoothie market is flourishing in developed and emerging regions. Smoothies consist of dietary fiber. Thus, they are healthier than fruit juices. The report covers all the major trends and drivers playing a key role in the growth of the global Smoothies market.

Smoothies Market Dynamics and Trends

The global Smoothies market growth is driven mainly due to rising health consciousness amongst people. According to the World Health Organization (WHO), in 2016, more than 1.9 billion adults aged 18 years and older were overweight. Of these, over 650 million adults were obese. Overall, about 13% of the world’s adult population (11% of men and 15% of women) was obese in 2016. Smoothies can help consumers lose excess body weight without skipping any meals. The fruits and berries that are used to prepare these drinks serve as excellent companions for keeping consumers healthy. The enzymes present in several fruits help dissolve body fat and clear up your circulatory system.

Currently, the consumption habits of the majority of the population include skipping meals and using other snack foods as substitutes. The intake of carbohydrates, primarily when smoothies are made without sugar, is low. Thus, most gym trainers and dieticians recommend smoothies to people who are planning to lose weight. Therefore, smoothies emerged as perfect meal replacement products. Furthermore, they are healthier than other snack products, as well as offer good taste, convenience, and portability.

Smoothies are becoming popular as they provide various health benefits such as preventing dehydration, aiding in digestion, enhancing immunity, detoxifying the body, being rich in calcium and fiber, and balancing hormonal functioning.
Therefore, it is expected that the global smoothies market will witness double-digit during the forecast period.

Smoothies Market Segmentation

By type, the global Smoothies Market is segmented into dairy-based smoothies and fruit-based smoothies. In 2018, Fruit-based smoothies accounted for the majority share in the global market. However, dairy-based smoothies are expected to witness higher CAGR over the forecast period. Green smoothies made from fresh fruits and leafy greens such as spinach, kale, chard, collards are growing in prominence among health-conscious consumers. A few of the health benefits of smoothies driving its consumption include preservation of dietary fiber present in fruits and vegetables; aids in easy digestion; hydration benefits as fruits and vegetables are rich in water; improved digestion and immunity booster, among others.

By consumption, the global smoothies market is segmented into the Out-of-home and At-home. In 2018, the Out-of-home segment dominated the global smoothies market. The presence of large retail chains, supermarkets, hypermarkets, domestic stores, and online retail stores are propelling the market over the forecast period. 

In 2017, there are more than 185,000 franchised quick-service restaurants (QSRs) operating in the US. And, it is expected that QSRs industry will grow at a significant rate in the next five years. The rising popularity of smoothies and the growing     QSRs industry will further fuel growth in the global smoothies market.

Smoothies Market Regional Analysis

By geography, the global Smoothies Market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and the Middle East and Africa (MEA).

North America represents the largest market worldwide supported by the growing value of healthy foods among the consumers’ infamously unhealthy diet dominated by processed and calorie rich foods. Growing sophistication of food habits, rising levels of obesity and the ensuing consumer preference for juicing as an effective weight loss management strategy will further fuel growth in smoothies market.

Increasing income levels and changing lifestyles of people are expected to drive market growth. Factors such as improving the lifestyle of consumers, especially in developing countries such as Brazil, China, and India, coupled with increasing disposable income, have fueled the growth in the global market. Nowadays, the adoption of Smoothies has increased, owing to the convenience and health benefits they provide. This trend is expected to continue during the forecast period, thereby positively fueling the Smoothies Market growth. The Asia-Pacific region is expected to witness the highest CAGR and incremental growth in the global market due to the high demand for these appliances in China, Japan, South Korea, and India.

Smoothies Companies and Competitive Landscape

Global Smoothies industry is fragmented with the presence of global and regional players in the market. Creating consumer awareness by aggressive marketing strategies and greater visibility of products across retail space are other steps taken by market participants to generate demand. 

Major players in the market are Bolthouse Farms, Jamba Juice Company, MTY Food Group, Smoothie King, and Tropical Smoothie Cafes. Other key players in the market are Daily Harvest, Dr. Smoothie Brands, HAPPY PLANET, J Sainsbury, and The Smoothie Company. 

Intense rivalry among top players in the market has started fierce competition at various levels for setting a low price, driving aggressive marketing strategies, and new product launches as per consumers’ tastes and preferences.