Probiotics and Gut Health Market Size
Probiotics and Gut Health Market Size reached US$ 7.45 billion in 2024 and is expected to reach US$ 15.35 billion by 2032, growing with a CAGR of 9.46% during the forecast period 2025-2032.
The global probiotics and gut health market is witnessing robust growth, propelled by increasing consumer awareness regarding the link between gut microbiota and overall health, including immunity and mental well-being. According to a survey report by the International Food Information Council, 51% of participants prioritize probiotics for gut health support. Demand for functional foods, dietary supplements, and fermented beverages continues to rise, supported by scientific validation and shifting health preferences.
Industry players are investing in research and development to create targeted, condition-specific formulations that address digestive, metabolic, and cognitive health concerns. For instance, in March 2025, US-based supplement brand Nature Made launched a new line of probiotic, prebiotic, and fiber supplements to support daily gut and immune health. Designed to meet growing demand for effective, easy-to-use digestive solutions, the products feature research-backed strains and address a variety of gut health needs.
Probiotics and Gut Health Market Trend
Key trends in the probiotics and gut health market include personalized nutrition, with products tailored to individual microbiome profiles gaining traction. There is a strong shift toward plant-based and dairy-free probiotic formulations to meet evolving consumer preferences. Scientific validation and clinically backed claims are becoming critical for market differentiation. Digital health platforms and at-home gut testing kits are integrating with probiotic offerings to enhance consumer engagement. Additionally, sustainability and clean-label ingredients are influencing product development and brand positioning.
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Market Scope
| Metrics | Details | |
| By Product | Probiotic Foods & Beverages, Dietary Supplements, Animal Feed Probiotics | |
| By Ingredient | Lactobacillus, Bifidobacterium, Streptococcus, Others | |
| By Form | Capsules, Tablets, Powders, Liquid, Others | |
| By End-User | Humans and Animals | |
| By Region | North America, South America, Europe, Asia-Pacific, Middle East and Africa | |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth |
Probiotics and Gut Health Market Dynamics
Rising Prevalence of Digestive Disorders
There has been a growing awareness among consumers about the importance of gut health and its impact on overall well-being. According to the National Institute of Health, digestive diseases affect between 60 to 70 million people in the United States, highlighting the widespread prevalence of gastrointestinal health issues. The rise in gut health-related concerns, such as IBS, indigestion, and other gastrointestinal disorders, is prompting consumers to turn to probiotic supplements and foods.
As awareness of the importance of gut health grows, brands are emphasizing personalized solutions, which is accelerating the demand for customized probiotics and gut health products. For instance, in June 2024, MicrobioTx, an India-based gut health startup, launched India's first hyper-personalized probiotic on World Microbiome Day 2024. The Personal Probiotics blend is tailored to individual gut profiles, combining prebiotics and probiotics for optimal gut health. Additionally, the company introduced GutChat, a free chatbot focused on gut health.
Regulatory and Compliance Issues
Regulatory challenges and compliance issues are significant restraints for the global probiotics and gut health market. Different countries have varying regulations on the classification of probiotics, often leading to confusion and delays in product launches. In October 2023, the US Food and Drug Administration (FDA) issued warnings regarding probiotic products marketed for use in hospitalized preterm infants. These products are being illegally sold to treat or prevent diseases in this vulnerable population, raising significant safety concerns.
In some regions, stringent testing requirements for probiotics' safety and efficacy can lead to high development costs. The lack of standardized guidelines for health claims can make it difficult for companies to market their products effectively. This inconsistency in regulations also increases the risk of non-compliance, which could result in product recalls or fines.
Probiotics and Gut Health Market Segment Analysis
The global probiotics and gut health market is segmented based on product, ingredient, form, end-user and region.
Lactobacillus Holds a Significant Share in the Global Probiotics Market Due to Its Proven Health Benefits and Versatility.
Lactobacillus plays a significant role in the global probiotics and gut health market due to its well-established benefits and widespread use in probiotic formulations. As one of the most researched and widely used probiotic strains, Lactobacillus is known for promoting gut health by maintaining a healthy balance of gut microbiota, improving digestion, and supporting immune function. Its versatility in being incorporated into various products like yogurt, supplements, and functional foods has contributed to its dominant market share.
Key industry players are actively investing in research and development to innovate and expand their product offerings. For instance, in July 2024, Yakult Danone India announced the launch of Yakult Light Mango Flavor, expanding its probiotic product portfolio. The new variant features the same unique Lactobacillus casei Shirota strain, with 650 crore probiotics per bottle, as the original Yakult. This new flavor aims to offer a refreshing and health-enhancing option for consumers.
Probiotics and Gut Health Market Geographical Share
North America Leads the Global Probiotics Market Driven by Health Awareness, Innovation, and Strong Consumer Demand
North America holds a significant share in the global probiotics and gut health market due to increasing consumer awareness about the importance of digestive health. The region benefits from a well-established healthcare infrastructure, promoting the adoption of probiotics in both dietary supplements and functional foods. The growing trend of preventive healthcare, coupled with rising cases of digestive disorders, further drives demand for probiotics.
The presence of key market players, investment in R&D, and advanced healthcare systems further bolsters market growth. Manufacturers are responding to demand by launching innovative products. For instance, in August 2023, KeVita, a Tropicana-owned brand, expanded its Sparkling Probiotic Lemonade line with a new mango flavor, joining the classic and peach varieties. The products are now available in major US retail chains, including Kroger and Walmart.
Sustainability Analysis
The probiotics and gut health market shows growing alignment with sustainability goals, driven by increasing consumer demand for clean-label, plant-based, and environmentally friendly products. Many manufacturers are shifting toward sustainable sourcing of raw materials, such as organic fruits and plant-based cultures, reducing reliance on animal-based ingredients.
Packaging innovations, including biodegradable, recyclable, and minimalistic designs, are gaining traction to lower environmental impact. For instance, in February 2024, Nounós Creamery launched its new 16-oz probiotic strained yogurt in sustainable K3 cups by Greiner Packaging. The yogurt, available in plain and vanilla bean flavors, is made with non-GMO ingredients and free from hormones, antibiotics, preservatives, and artificial additives. The K3 cup uses a cardboard-plastic combination, allowing for thinner plastic walls and a lower CO2 footprint. Its design enables easy separation of materials for improved recyclability, with white or transparent cups ensuring clean, ink-free recycles.
Probiotics and Gut Health Market Players
The major global players in the market include Nestlé SA, Danone S.A., Yakult Honsha Co., Ltd., BioGaia AB, Procter & Gamble, Now Foods, DSM-Firmenich, Kemin Industries, Chr. Hansen Holding A/S, Evonik Industries and others.
Key Developments
- In March 2024, TrueNorth launched ‘Sensibiotics,’ a new range of probiotic supplements targeting India’s gut health and feminine health markets. The products are designed for modern professionals, addressing issues like sensitive gut, travellers’ diarrhoea, and urinary tract infections (UTIs). Sensibiotics offers targeted and preventive care solutions. The launch reflects growing consumer demand for specialized probiotic health support in India.
- In April 2023, Gnosis by Lesaffre introduced LifeinU L. rhamnosus GG 350, a new quality specification of its renowned probiotic strain, LifeinU L. rhamnosus GG. This strain, globally recognized for supporting gut health and combating diarrhea, now meets market standards of 350.10⁹ CFU/g. The proprietary production process ensures enhanced stability over time.
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Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
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