Global Pasta and Couscous Market is segmented By Product Type (Pasta, Couscous) By Form (Dried, Fresh/Chilled, Others) By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, E-Commerce, Others) By Raw Materials (Durum wheat semolina, Wheat, Mix (Durum wheat semolina & Wheat), Barley, Rice, Maize, Multigrain, Others) and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Market Size
Global Pasta and Couscous Market reached US$ 4.98 billion in 2022 and is expected to reach US$ 7.02 billion by 2031, growing with a CAGR of 4.4% during the forecast period 2024-2031.
The global pasta and couscous market has witnessed significant growth and transformations over the years, with various factors influencing its dynamics. Consumers are highly adopting these as in there due to their convenience, and the demand for pasta and couscous is increasing as the demand for sustainable and eco-friendly products. Hence, such factors can help in driving the global pasta and couscous market.
Furthermore, many manufacturers are focusing on producing and launching high-quality products to attract larger consumer bases. For instance, in October 2020, Barilla launched a legume pasta range made of only one simple ingredient – either 100% Red Lentil Flour or 100% Chickpea Flour. Both variants are high in protein and fiber, are gluten-free, and have the taste and texture. Hence, such products can help in increasing the adoption rate.
The pasta segment holds the maximum share in the global pasta and couscous market, as well as the Europe region has the largest market share due to the increase in product launches and strategic expansions of major manufacturing companies, the region remains the largest producer and consumer of global pasta and couscous market.
Market Summary
| Metrics | Details |
| CAGR | 4.4% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Product Type, Form, Distribution Channel, Raw Material and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | Europe |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Growing trend for Plant-based Diets
The trend for plant-based diets and the vegan population is increasing, for instance, according to the World Animal Foundation's most recent data of 2023, there, are 88 million vegans in the world. Hence, such an increase in veganism helps drive the popularity of the pasta and couscous market.
Furthermore, as the demand for plant-based products is increasing, many companies are launching products to expand their market growth. For instance, in September 2023, Samyang Foods launched Tangle, which is tangle bulgogi alfredo tangluccine, an instant pasta with flavors inspired by traditional Korean flavors. Hence, such products can help in increasing the market growth.
Rising Demand for Product launches
Consumers are highly adopting these pasts and couscous as they provide numerous health benefits and convenience. Companies continually introduce new probiotic products to diversify their offerings. This includes a range of traditional and convenience foods. Hence, it can help in increasing the market growth.
Furthermore, manufacturers are launching innovative products, for instance, in February 2022, Modi Naturals Ltd., the company launched a pasta range under their healthy food brand, Oleev Kitchen. The Pasta variants include 100% Durum Wheat Pasta, Premium Durum Wheat Fusilli Pasta, and Premium Durum Wheat Penne Pasta. With 0% Cholesterol, 0% Maida, and no trans-fat, the pasta is 100% Vegan, rich in protein, and a significant source of Fibre. Hence, such products can help in increasing the market growth.
Raw Material Price Volatility
Raw material price volatility can indeed act as a restraining factor for the pasta and couscous market, Fluctuating raw material prices may lead to changes in the pricing of pasta and couscous products. This can lead to a decrease in the adoption rate of the product, which could hamper the market growth.
Market Segment Analysis
The global pasta and couscous market is segmented based on product type, form, distribution channel, raw material, and region.
Increase in Demand For Convenient Foods
The pasta segment holds the maximum share of the global pasta and couscous market, due to hectic lifestyles, consumers are highly adopting these convenient and ready-eat foods, also pasta offers a good source of carbohydrates, and is low in fat, Some types of pasta are enriched with essential nutrients like iron and various B-vitamins. Hence, such factors can help in increasing the market growth.
Furthermore, many manufacturers are focusing on producing innovative products to attract larger consumer bases. For instance, in March 2023, GOODLES company launched Dry Noodles. Three new pasta are Lucky Penne (Penne); Loopdy-Loos (Cavatappi) and Curveballs (Pipette). These dry noodles boast a well-balanced nutritional profile with every serving providing 10g of protein, 7g of fiber with prebiotics, 21 nutrients from plant sources, fewer net carbs, and are a low Glycemic Index food. Hence such products can help in increasing the market growth.
Market Geographical Share
New Product launches
Europe region has shown a dominant force in the global pasta and couscous market, as consumers are highly adopting ready-to-eat foods the demand for pasta and couscous is increasing, also rising awareness about the vegan or plant-based diets, helps in increasing the usage of these products in wide range of applications. Hence, such factors can help in driving the market in this region.
Furthermore, as the demand for pasta products is increasing, manufacturers in this region are focusing on producing innovative products, for instance, in January 2021, Ebrofrost company launched the first UK frozen fresh pasta brand Beroni, the pasta dough is freshly prepared by mixing French durum wheat semolina with water. The fresh dough is then shaped into its format before being cooked ‘al dente’ and then immediately frozen to preserve its freshness.
Additionally, as the demand for the products is increasing, the manufacturers are strategically planning to expand the market size. For instance, in August 2022, BF Group acquired BIA S.p.A a major player for couscous in the European market, This strategic acquisition helped the BF Group strengthen its presence in the Italian food supply and increase the market growth.
Market Key Players
The major global players in the market include The Hain Celestial Group, Inc., Valeo Foods Group Limited, Pastificio Antonio Pallante S.R.L., Pasta Foods Ltd., US Durum Products Ltd., Regina Pasta & Food Industries, Nestle S.A., Ebro Foods S.A, Weikfield Foods Pvt. Ltd., and ITC Foods Limited.
COVID-19 Impact Analysis
The pandemic had brought a disruption in supply chain, as many manufacturing companies are shut down due to government lockdown restrictions, which had shown a impact on the availability of products in the market, which shows a negitive impact on adoption of products and causes a declination in market growth.
Key Developments
- In January 2023, The Raji family holding company, T-Man Holding, known for its exclusive distribution of the “Amgalita,” “Monte Regale,” and “Panzani” brands, announces the launch of a pasta and couscous factory for the domestic and international market.
Why Purchase the Report?
- To visualize the global pasta and couscous market segmentation based on product type, form, distribution channel, raw materials, and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of pasta and couscous market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The global Pasta and Couscous market report would provide approximately 69 tables, 72 figures and 186 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
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