The Global Organic Bedding Market is expected to grow at a high CAGR of 4.7 % during the forecasting period (2022-2029).
Organic Bedding comprises the bedding products manufactured without using chemicals. It is made up of natural materials such as organic cotton, natural and organic wool, natural shredded rubber, organic buckwheat, organic millet, or kapok. It includes organic cotton mattress pads, wool-filled comforters, organic cotton sheets, and organic cotton blankets in different thread counts, weights, and textures. Organic Bedding is produced by using sustainable methods for providing a higher quality and hypoallergenic state.
The rising demand for organic bedding drives the global organic bedding market due to its characteristics such as natural durability, bio-degradability, greater comfort, and higher quality. It is free of toxic pesticides and environmentally safe. It is suitable for any sleeping postures.
The market is dominated by various plant-based bedsheets produced from organic cotton, bamboo, and Tencel as these materials provide better breathability and moisture adoption. Companies are also introducing organic woolen comforters and duvets for reducing the risk of dust mites and providing better temperature regulation and moisture control.
The rising prevalence of sleep disorders influences the market. More than 80 different sleep disorders include insomnia, sleep apnea, hypersomnia, parasomnia, circadian rhythm disorders, etc. According to the Maternal and Child Health Bureau, around 50 to 70 million people suffer from one or several sleep disorders in the United States. According to the Centers for Disease Control and Prevention (CDC), approximately 48% of people have snoring problems in the United States.
The forecasted market is witnessing the launch of new products and technological advancements. For instance, in September 2019, Brooklyn Bedding had launched 100 percent organic cotton sheets. These sheets are woven from long-staple cotton. Each sheet meets the highest ecological and social criteria and provides benefits such as superior breathability, moisture-wicking, and durability. Moreover, in August 2019, Brooklyn Bedding had launched the EcoSleep Hybrid mattress.
The global organic bedding market is segmented on mattresses, bed linen pillows, blankets, etc. It comprises bed sheets, bed and pillow covers, duvet covers, and other products. The bed linen segment accounts for the highest market share in 2018 due to the rising adoption of sustainable and eco-friendly bed linen products. Increasing usage of bed linen for healthy sleep to improve brain and mental health is further fueling the market growth. Organic sheets or covers are ideal for people with sensitive skin for reducing the chances of developing allergies. Manufacturers have introduced various design innovations, including the lower thread counts in bedsheets for making the fabric more breathable. Moreover, manufactures are using bamboo for preparing bedsheets.
Mattress segment is expected to have significant market share due to rising usage of the mattress for sound sleep and natural spine alignment because of its advantages such as durability, comfort, elasticity, naturally flame resistant, breathable, moisture-wicking properties, temperature regulation, hypoallergenic, chemical-free and others. The rising number of people with backache problems is increasing the demand for organic mattresses. Back pain is the leading cause of disability and prevents many people from work and everyday activities worldwide. According to the World Health Organization, the lifetime prevalence of non-specific low back pain is 60% to 70% in industrialized countries. The prevalence rate is less in children and adolescents in comparison to adults. According to the American Chiropractic Association, approximately 31 million Americans experience low back pain at any given time.
Further, the market is also classified based on application into residential and commercial. The residential segment accounts for the highest market share due to the rising number of households worldwide, increasing demand for organic bedding products. According to the United States Census Bureau, the number of households has increased from 117 million in 2010 to 128 million in 2019 in the United States.
The commercial segment is expected to have positive market growth due to the increased usage of organic bedding products in the hospitality industry, including hotels, restaurants, and others, to improve customers’ experiences. High demand for accommodations and enhanced consumer spending have resulted in an increasing number of hotels worldwide. According to the National Restaurant Association, more than 1 million restaurants are located in the United States.
By region, the global organic bedding market is segmented into North America, South America, Europe, Asia-Pacific, Middle-East, and Africa. The Asia Pacific accounts for the highest market share among all regions due to rapid urbanization and a rising population, increasing the demand for organic bedding over the forecasted period. According to the United Nations, Asia is witnessing the fastest urbanization. It is expected that Asia would become 64% urban by the year 2050. India’s urbanization is expected to reach approximately 814 million by the year 2050. There is rising consumer awareness regarding luxurious and quality bedding products. Over the last decade, there is a rise in infrastructure activities in developing countries, especially in India and China. Increasing disposable income, rising spending for the luxury lifestyle, and bedroom furnishing shall positively impact the market.
North America is expected to have a significant market share due to the growing adoption of a healthier lifestyle shifting the consumers' preference towards natural and organic products. This region comprises a high number of households which is increasing the demand for organic bedding products. Asthmatic patients prefer organic bedding products to reduce their breathing difficulties due to chemically treated fabrics. According to the Asthma and Allergy Foundation of America, more than 25 million Americans have asthma. According to the Centers for Disease Control and Prevention (CDC), 1 in 13 people has asthma in the United States. Rising cases of Fibromyalgia are also increasing the usage of organic bedding products. According to Centres for Disease Control and Prevention, approximately 4 million people have Fibromyalgia in the United States. Around 2% of the adult population is affected by Fibromyalgia.
Europe is expected to have positive market growth owing to the high usage of organic bedding products due to the high adoption of high-end lifestyle products. There is a high prominence of organic bedding products manufactured with longer durability and sustainability. Moreover, European countries have a high number of asthmatic patients. According to European Lung Organization, approximately 30 million children and adults less than 45 years old have asthma in Europe. It is most frequent among females in comparison to males.
The global organic bedding market is highly competitive with the presence of several domestic and international market players. Good Night Naturals, Parachute Home, The Natural Sleep Store, COYUCHI, Magnolia Organics, WJ Southard, and The Organic Mattress are the leading market players with maximum market share.
Companies use various strategies such as new product launches, capacity expansion, innovative technologies, product diversification, and market expansion to increase their market penetration and reach. For instance, in March 2019, Mitre Corporation introduced a new eco-friendly line of products under The Eco Collection, including bed linen, towels, duvets, pillows, and robes produced from 100 percent organic cotton with Global Organic Textile Standard (GOTS) certification. In January 2019, Parachute Home launched an organic and eco-friendly mattress with its direct-to-consumer approach. An organic mattress is prepared from organic cotton, pure wool from New Zealand, and steel spring coils.
The forecasted market is witnessing the entering of new market players. For instance, a new entrant, i.e., King Koil, launched the Natural Response EcoHybrid collection that provides mattresses produced from natural and eco-friendly materials. These products are manufactured using certified organic components.
Companies are raising investments for market expansion and product diversification. For instance, In August 2019, Boll & Branch raised USD 100 million in a strategic investment from L Catterton’s Flagship Buyout Fund. This funding would be used for opening more stores to increase their organic bedding product reach.
**The global Organic Bedding report will provide access to approximately 53 market data tables, 44 figures, and 178 pages
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