Hand Blenders Market Insights, Trends & Growth Outlook 2022-2029

SKU: DMFMCG1971 | Last Updated On: Sep 07 2022 | Available Formats

> Global Hand Blenders Market Expected to reach at a high CAGR of 7.1% by 2029 | DataM Intelligence

Global Hand Blenders Market is segmented By Product type (Cordless Hand Mixers, Cord Hand Mixers), By Application (Commercial, Residential), By Distribution Channels (Online Distribution Channels, Offline Distribution Channels), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029


Market Overview

[150 Pages Report] The Global Hand Blenders Market is expected to grow at a high CAGR of 7.1% during the forecasting period (2022-2029).

Hand Blenders Market - Strategic Insights



Market CAGR


Segments Covered

By Product type, By Application, By Distribution Channels and By Region

Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights.

Fastest Growing Region

Asia Pacific

Largest Market Share 

North America

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Due to demand for compact and portable kitchen products all around the world will grow the market for Hand Blenders in the forecast period.

Hand Blender is an appliance used to mix, puree, or emulsify food and other substances. Such blenders do not have a container of their own. Instead, they consist of rotating blades that help in mixing the substance in a container. Large hand blenders are employed for commercial purposes to blend larger volumes of mixes. Hand blenders are normally utilized to blend liquids, sauces, and soups. Changing lifestyle and inclination toward spending less time on cooking are triggering the global hand mixer market expansion. Normal mixers take time to blend and require blending in batches. On the other hand, mixers blend and save time.
The report covers all the major trends and drivers playing a key role in the growth of the Hand Blenders market. Hand Blenders market segmented by Product Type, Application, Distribution Channel, and Region. 

Market Dynamics 

The global Hand Blender Market is primarily driven by a rise in disposable income coupled with an increase in internet penetration in developing countries such as China, India, and Brazil. Internet penetration has enabled huge market potentials for e-commerce businesses. These E-commerce businesses provide convenience and easiness for shopping to consumers who want to buy Household products and devices such as Hand Blender through online shopping portals.

However, the availability of counterfeit products is hampering the growth of the Hand Blender Market for the forecast period. The brands are warning customers to be aware of counterfeit products. For instance, Nutribullet blenders have been linked to counterfeit products. Electrical Safety First issued a warning about fake Nutribullets exploding in December 2015.

Segmentation Analysis

By Application, the global Hand Blender Market segmented into Commercial and Residential. By application type for Residential has the dominant position in the Hand Blender Market and is expected to retain its dominance in the forecasted period. Its lower price, popularity, and better usage in the household work. However, the increase in Restaurants and the hotel industry has also given rise to the commercial Hand Blender Market. It is expected that application in Residential for Hand Blender will grow at a CAGR of ~XX% during the forecast period.
By Distribution channel, the global Hand blender Market segmented into online and offline distribution channels. Offline distribution channels include Supermarkets, Specialty stores, exclusive stores, and hypermarkets, while online distribution channels include distribution through e-commerce platforms. The offline distribution channel holds the dominant position in the hand blender market due to the rise in the hypermarket and supermarket culture worldwide. However, with the rise in e-commerce, the Online distribution channel boosts in the forecast period.

Geographical Analysis

By geography, the global Hand Blender Market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and the Middle East and Africa (MEA).
APAC holds the largest market share for the Hand Blender Market. The presence of a large population coupled with rising disposable income has led to a rise in demand for the Hand Blender Market and adaptation of new technology by the people in the region. In APAC, China and India are also holding a significant market for Hand Blender.
Europe is after APAC in terms of market share for Hand Blender due to the rising popularity of the hypermarket and supermarket culture. The rising popularity is attracting more investment for the supermarket and hypermarket investment for new constructions. Investment and development in Eastern Europe are constantly growing. Poland is entering its third decade of dynamic growth with new overseas retailers and luxury brands entering the market. Thirty new global brands set up operations in the country last few years. There is a retail boom in Russia as 63 new complexes in 40 Russian cities have been completed. There is a positive attitude in Western Europe of investment in outdated shopping centers to allow retailers to expand locally.

Competitive Analysis

Key players are adopting strategies such as investing in R&D, new product launches, expansion in distribution channels to stand out as strong competitors in the market. Global Hand Blender Market is a fragmented market with various global and regional players in the market. The major players include Braun, Breville, Cuisinart, Kitchen Aid, and Philips. Other key players in the market include SGE, Electrolux, JVCKENWOOD, K-Tec, Panasonic, Russell Hobbs, Vitamix, and Whirlpool.

In 2018, Boss opened its new facility at Daman, India, to manufacture its product line, including hand blenders.

In March 2018, De’Longhi Group announced the highly anticipated expansion of its recently launched Braun Household collection of products. Braun introduces its most powerful countertop blender yet: the Braun PureMix Power Blender. PureMix Power ups the ante with 1,000 watts of power for blending ice and all of your toughest ingredients. In line with the glossy all-white kitchen design trend, the Braun PureMix Power Blender is now available in a stunning, high gloss white finish with stainless accents in addition to the glossy black and stainless that is a Braun mainstay         

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