Published: 2023 March 14

Tissue Paper Market Size, Share, Industry Trends, Global Insights and Forecast 2023 - 2030

SKU : FMCG1913
185 pages
Report Summary
Table of Contents
List of Tables & Figures

Global Tissue Paper Market is segmented By Product (Toilet Paper, Kitchen & hand towels, Napkins, Facial Tissues), By Application (At-Home, Away from Home), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) Share, Size, Outlook, and Opportunity Analysis, 2023 - 2030


Tissue Paper Market Overview

[185 pages] Report on Global Tissue Paper by DataM Intelligence estimates the market to grow at a CAGR of 7% during the forecast period 2023-2030. Tissue Paper usage in commercial and residential applications is on the rise. Demand for tissue paper in North America is spiking. Competitive rivalry intensifies with Georgia Pacific LLC, Procter & Gamble, Wausau Paper Corp and others operating in the market.

Tissue paper products, including napkins, paper towels and toilet paper, play an important role in modern life. Tissue paper contributes to improved hygiene, comfort and convenience in society. Hygienic tissue paper is commonly used as bathroom tissue, facial tissue, napkins and household towel. The paper used in producing tissue paper can include various forms of virgin tree pulp, recycled paper and hemp plants.

There are different types of tissue paper available in the market, such as paper towels, toilet paper, industrial wipes, facial tissues, diapers, table napkins etc. It may be different colors, textures, decorations, patterns, perfumed or moistened. Toilet Tissue has emerged as the most purchased tissue product by consumers. Tissue papers are widely used in various commercial and residential applications.


Tissue Paper Market Scope and Summary



Market CAGR


Segments Covered

By Product, By Application and By Region

Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights.

Fastest Growing Region

Asia Pacific

Largest Market Share 

North America


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Tissue Paper Market Trends and Dynamics

The global tissue paper market is boosted by growing awareness regarding health and hygiene.

Growing awareness regarding health and hygiene

The growing awareness regarding health and hygiene boosts the need for tissue paper. With the world continuously on guard for fast-spreading diseases, hand hygiene has become an increasingly important weapon in fighting those diseases. Tissue papers are the best at sucking dirt and oil and keeping germs and viruses free. Bathroom tissue, paper towels, facial tissue, paper handkerchiefs and table napkins play a significant role in cleanliness, hygiene and comfort. Tissue paper products function marvelously to improve hygiene by helping to prevent the spread of germs, bacteria, viruses and diseases.

The Center for Disease Control and Prevention estimated that hands transmit 80% of all infections. Frequent hand washing can control the spread of flu and other conditions, which costs the U.S over $80 billion each year in medical bills and lost productivity. The World Health Organization also appears to favor the usage of paper towels in its guidance concerning hand hygiene among healthcare workers. Researchers found that bacterias were expelled from washed hands by the mechanical abrasive of drying with tissue papers.

Growing concerns regarding the environmental impacts

Though the tissue papers are produced from recycled waste paper and virgin pulp, the fact is that the manufacturing of the tissue papers from virgin pulp releases 30% more GHG when recycled waste paper is used. Each year, Canada's logging industry degrades over a million acres of this climate-critical forest to satisfy U.S. demand for toilet paper. While Canada has a reputation as an environmental steward, in recent years, Canada ranked third globally in its rate of intact forest loss, with logging the leading driver of that loss. Almost 10 million trees can be saved if every household in America replaces just one package each of conventional paper towels, toilet paper, napkins and tissues with products made from recycled materials.

Various chemicals are also included in the manufacturing process, adding to toilet paper's negative environmental impact. The most critical of these toxins is chlorine and most conventional toilet paper is treated with chlorine bleach. Chlorine bleach produces harmful toxins such as furans and dioxin, which accumulate in our bodies, forming a dangerous situation for our health.

COVID-19 Impact Analysis on Tissue Paper Market

The pandemic has boosted the tissue paper market globally due to the sudden shift toward comfortable home lifestyles clothes. Various companies have ramped up their toilet paper, napkins, and other products during COVID-19. The coronavirus pandemic swept across the globe has boosted the demand for various types of tissue paper skyrocketed overnight. In March 2020, toilet paper sales rose over 845% in the U.S during the pandemic. Moreover, toilet paper was a 20th to 30th best-seller in grocery and drug stores to the top one in that weak.

Toilet paper became a coveted item during a pandemic when several cities and states issued shelter-in-place orders, prompting people to buy large volumes of household goods. The latest rebound in toilet paper demand grows as the delta variant drives the positive cases and deaths across the U.S. Public have used up their stockpiles and some have begun buying again in bulk.

Tissue Paper Market Segmentation Analysis

By product, the tissue paper market is segmented into paper napkins, paper towels, toilet paper, wrapping tissue, facial tissue, cosmetic wipes and others.

Consumers looking for more hygienic options are boosting the sales of paper towels

Paper towels are also utilized for similar purposes to conventional towels, such as wiping windows, drying hands and other surfaces, dusting and cleaning up spills. Paper towels are usually used in toilets shared because they are considered more hygienic than hot-air hand dryers or shared cloth towels. Citizens are spending more time cleaning than ever before. Nearly 92% have modified their behavior in the past year to clean more thoroughly or in areas previously untouched. Despite this uptick in concern for a clean home, many proceed to reach for a used dishcloth to wipe up a spill. The paper towels are setting out to uncover potential hidden bacteria in the home.

U.S citizen consumes more than 13 billion pounds of paper towels annually. Moreover, discarded paper towels end in 254 million tons of trash every year globally. Nearly every household in developed countries uses them to wipe down surfaces and clean up spills. According to the NielsenIQ report, the consumption of paper towels has grown significantly due to COVID-19. Sales of paper towels climbed to 28% during the first half of 2020 in the U.S, compared to 2019.

Global Tissue Paper Market Geographical Share

Growing consumption of tissue-based products is boosting sales in North America

The region holds significant consumers for tissue paper globally. Americans are the world's leader in the consumption of toilet paper. Every year, the average American utilizes over 140 rolls of toilet paper, almost 28 pounds, twice as much as someone in Italy or France. Americans comprise just 4% of the world's population and are responsible for 20% of toilet paper consumption. Moreover, according to the Georgia-Pacific report, the average American household (2.6 people) utilizes approximately 409 rolls of toilet paper a year. The company has also estimated that people will use about 40% more toilet paper than usual if they consume all their time at home during the pandemic.

Various companies have invested in the tissue paper market due to the tremendous demand from the region. For instance, in 2020, Sofidel, a tissue paper manufacturer, announced the formal opening of its 1.8 million-square-foot facility in Inola. The $360 million facilities is the second greenfield investment in the U.S for the company and can turn out 120,000 tons of tissue per year.

Tissue Paper Companies and Competitive Landscape

The tissue paper market is fragmented, with several global companies followed by local companies. The tissue paper market is highly competitive and looks to provide more sustainable, attractive, and cost-effective products. In addition, some of the key players in the market are IT Tech Packaging, Georgia Pacific LLC, Johnson & Johnson Private Limited, Kimberly-Clark Corporation, Svenska Cellulosa, Aktiebolaget, Procter & Gamble, Clearwater Paper Corporation, Wausau Paper Corp, Clearwater Paper Corporation, Kruger Products and others. The players are adopting strategies to dominate the market, such as launching new products, acquisitions, collaborations and expansions, contributing to the global growth of the tissue paper market.

IT Tech Packaging

Overview: IT Tech Packaging Inc. is a paper manufacturer in North China. The Company utilizes recycled paper as its primary raw material for producing paper products. The Company offers its portfolio into three categories: packaging paper, offset printing paper and other paper products, which include digital photo paper and tissue paper, a part of the Company's business expansion plans.

Product Portfolio: The company manufactures different materials' tissue paper and toilet paper products.

Key Development: In 2020, IT Tech Packaging, Inc. announced the Company plans to commercially launch a new tissue paper production line. On April 13, 2020, IT Tech Packaging, Inc signed an agreement to purchase the paper machine with a paper machine supplier. The Company will launch commercial production of the PM10 following the success of its trial run.

Why Purchase the Report?

  • Visualize the tissue paper market segmentation by raw material, product, end-user and region, highlighting the key commercial assets and players.
  • Identify commercial opportunities in tissue paper by analyzing trends and co-development deals.
  • Excel data sheet with thousands of tissue paper market-level 4/5 segmentation points.
  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
  • Product mapping in excel for the key product of all major market players

The global tissue paper market report would provide an approximate 61 market data table, 57 figures and 185 pages

Target Audience

  • Buyers
  • Industry Investors/Investment Bankers
  • Raw Material Providers
  • Tissue Paper Manufacturers
  • Hotels & Restaurants
  • Research Professionals
  • Emerging Companies
  • Logistic Companies
  • Distributors


Trending Topics

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What is the Tissue Paper Market growth?
The Global Tissue Paper Market is expected to grow at a CAGR of 7% during the forecast period (2023-2030)
Who are the key players in Tissue Paper Market?
Major players are Georgia Pacific LLC, Johnson & Johnson Private Limited, Kimberly-Clark Corporation, Svenska Cellulosa, Aktiebolaget, Procter & Gamble, Clearwater Paper Corporation, Wausau Paper Corp, Clearwater Paper Corporation, Kruger Products and IT Tech Packaging.