Education and Learning Analytics Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Education and Learning Analytics Market is Segmented By Component (Software, Service, Technical Support and Maintenance, Consulting), By Deployment Type (Cloud-based, On-premise), By Application(People Acquisition, Curriculum Development, Operations Management, Finance Management, Performance Management, Others), By End-User (Academic, Corporate), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Education and Learning Analytics Market Overview

Global Education and Learning Analytics Market is estimated to grow at a CAGR of 16.1% within the forecast period 2024-2031

Learning analytics is primarily concerned with gathering and analyzing data on students' learning progress to improve learning outcomes. The analytics includes measuring a student's progress over time and determining how much time each student spends on coursework. For educators, learning analytics is used in several ways to refine and optimize the learning journey to match the needs of the students. Learning analytics is also used in education to ensure the students make progress and identify any visible gaps; assessment data can assist. For instance, by analyzing rubrics, the educator can develop early intervention strategies for students who may be struggling. Learning analytics can be used to examine a student's interactions with a learning management system (LMS) and offer a clear picture of both utilization and engagement.

Education and Learning Analytics Market Summary

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Source: DataM Intelligence Analysis (2023)

Education and Learning Analytics Market Dynamics

Increased knowledge and understanding of learning analytics (LA) and artificial intelligence (AI) have boosted the market share of the education industry. The growing need for data-driven assessments to improve the quality of education has accelerated the market demand for education and learning analytics in recent times.

Increased knowledge and understanding of learning analytics (LA) and artificial intelligence (AI) has boosted the market share of the education industry

During the current pandemic, hundreds of millions of students have switched to digital learning environments. Education policymakers and parents globally are debating how to improve the effectiveness of remote and hybrid learning. The demand for learning analytics and artificial intelligence to advance understanding has never been greater.

Furthermore, Professors could employ AI-based learning systems to get relevant information on their student's learning styles, talents, and progress, and suggestions for tailoring their teaching techniques to their specific requirements. For example, some pupils may have learning issues or obstacles that necessitate more attention or tutoring to keep up. Others may be making so rapid progress that they are not intellectually challenged and might benefit from more study materials or tasks.

In each of these hypothetical circumstances, AI learning systems would assist students in reaching their full potential and, in some cases, prevent them from dropping out by spotting difficulties early enough for corrective action to be performed. Thus growing integration of artificial intelligence in learning analytics has improved the market share for the system in recent times.

The growing need for data-driven assessments to improve education quality has accelerated the market demand for education and learning analytics in recent times.

Data analytics has emerged as a promising field due to the amount of data and the advent of new quantitative and statistical methodologies. Big data analytics is being utilized in education and learning to improve the learning process, evaluate efficiency, increase feedback and enrich the learning experience. Several potentials are there to improve students' learning processes because every step they take in the internet environment may be tracked, analyzed, and utilized. Data analytics tools can improve a student's learning experience by giving real-time feedback or improving the learning experience. Second, data analytics can be used to assist a teacher or instructor.

Using data analytics, the instructor may better track the student's learning process and take focused steps to improve it. Third, there is potential for applying data analytics to assess instructor performance. Finally, it is frequently unclear to policymakers how schools employ their existing resources to "create" outcomes. Data analytics may provide a solution for governments looking to better monitor school performance by merging structured and unstructured data from diverse sources leading to a better learning analytics platform for the education sector.

Lack of awareness among the user about analytical learning and the requirement for skilled labor are the factors hurdling the growth of learning analytics in the education sector.

Analytical learning is a growing technology in the education sector that hasn't gained popularity recently. Therefore, various end-users struggle to adopt the technology due to a lack of awareness about learning analytics in education. Furthermore, not all educational data is equivalent or relevant.

As a result, data and analysis validity is crucial for providing relevant summative, real-time, and predictive insights. It generates a new interdisciplinary area for cognitive psychology, educational technology, learning design, psychometrics, data management, artificial intelligence, web development, and statistics.

The challenges are investigating complicated processes within LA frameworks and understanding their immediate and long-term effects on learning and teaching processes. Furthermore, learning analytics requires properly skilled labor with complete technical knowledge, which also adds negative value to the market's growth in the forecast period.

COVID-19 Impact on Education and Learning Analytics Market

The COVID-19 pandemic has harmed several economies globally. Because the education sector's technology industry has been less harmed, the education and learning analytics market is expected to recover faster after COVID-19.

Learners have been unable to physically enter educational institutions due to combat measures such as lockdowns and quarantines, but technology has been brought to them. Remote access to lectures and classes is available to students, which is expected to encourage online learning.

E-books, graphics, models, online video-based micro-courses, animations, quizzes, games, and e-notes are also becoming more accessible, engaging, and contextualized due to the advancement of ICT in education.

ICT in education encourages students to use e-learning tools for their studies. Furthermore, UNESCO assists several countries striving to minimize the effects of school closures by facilitating the continuation of education through distance learning. As a result, major government initiatives and widespread use of e-learning are expected to make learning analytics more accessible after the COVID-19 pandemic.

Education and Learning Analytics Market Segmentation Analysis

The global education and learning analytics market is bifurcated based on component, deployment, application, end-users, and region.

Cloud-based education and learning analytics hold a major market share due to the easy accessibility, less maintenance, affordable pricing, and reliable security cloud-based solutions provide.

The global education and learning analytics market is segmented into on-premise and cloud-based based on deployment type. Cloud-based is more likely to grow faster during the forecast period out of the two segments. It is primarily due to the easy accessibility, affordable pricing, less maintenance, and reliable security cloud-based solutions.

As a result of these advantages, the use of cloud-based software is expected to rise rapidly over the projection period. Furthermore, Cloud learning (C-Learning) provides the widespread reuse of learning resources. C-Learning makes educational services available in the cloud, utilizing cloud computing's methods and capabilities. A cloud-based learning platform is cost-effective for providing information, storing apps, and managing student interactions. It's also great for gathering and managing data to provide insights that educational institutions need to assure success.

Source: DataM Intelligence Analysis (2023)

Education and Learning Analytics Market Geographical Share

The presence of major education and learning analytics firms coupled with growing concentration by the government in developing sophisticated education and learning analytics technologies is largely driving North America's market share for the product

The availability of primary education and learning analytics firms and their concentration on developing sophisticated education and learning analytics technologies is largely driving North America's education and learning analytics. Furthermore, education and learning analytics for business learners are gaining traction in countries such as U.S. and Canada.

On the other hand, the Asia-Pacific area is predicted to rise rapidly during the forecast period, owing to factors such as greater government-funded literacy development projects and rising economic development. Furthermore, the region has many young people who use contemporary learning materials.

Source: DataM Intelligence Analysis (2023)

Education and Learning Analytics Companies and Competitive Landscape

The Education and Learning Analytics Market is highly competitive with the presence of local and global companies. Some prime companies contributing to the market's growth include D2L Corporations, MicroStrategy Incorporated, TIBCO Software Inc., Oracle Corporation, Alteryx, Inc, SAS Institute Inc, Microsoft Corporation, SABA Software, SAP SE, IBM Corporations and Blackboard Inc and among others.

The major companies are adopting several growth strategies such as acquisitions, product launches, and collaborations, contributing to the growth of the Education and Learning Analytics market globally.

• For instance, On March 20, 2020, SAP SE announced a new digital learning initiative that will provide students, professionals, and anybody else who wants to keep learning during this difficult time with innovative, interactive educational content.

D2L Corporation

Overview: D2L is changing the way the world learns, enabling students of all ages to achieve more than they ever imagined. D2L supports millions of individuals learning online and in-person by working closely with clients globally.

Product Portfolio: The company has a product portfolio of Education and Learning Analytics that includes:

• Brightspace learning platform: Brightspace is a platform that allows students to have a more flexible, personalized, and interesting learning experience. Brightspace is a mobile learning platform that provides rich multimedia to boost learner engagement. Furthermore, its analytics provide information on the performance of departments, courses, and individuals.

Key Development

• For instance, On October 30, 2018, D2L, the global learning technology leader, announced reaching more students in the UK, Europe, the Middle East, and South Africa, with new education customers deploying its Brightspace learning platform.

Why Purchase the Report?

• Visualize the global education and learning analytics market segmentation by component, deployment, application, end-users, and region, highlighting key commercial assets and players.
• Identify commercial opportunities in the global education and learning analytics market by analyzing trends and co-development deals.
• Excel data sheet with thousands of data points of global education and learning analytics market-level 4/5 segmentation.
• PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
• Product mapping in excel for the key product of all major market players

The global education and learning analytics market report would provide approximately 69 market data tables, 56 figures, and 180 pages.

Target Audience 2024

• Service Providers/ Buyers
• Education & Research Institutes
• Research Professionals
• Emerging Companies
• Manufacturers
• Logistics companies
• Distributors