Beauty Drinks Market Value, Outlook, Volume and Market Forecast 2023-2030
Beauty Drinks Market is segmented By Ingredient Type (Collagen, Bioactive ingredients, vitamins, Minerals, Antioxidants), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023- 2030.
Beauty Drinks Market Overview
Beauty Drinks Market size was worth USD 1,329.60 million in 2022 and is forecasted to reach USD 3,098.72 million by the end of 2030, with growth at a CAGR of 11.46% during the forecast period 2023- 2030. Beauty drinks provide supplements that provide beauty benefits from within when compared to the benefits obtained by eating normal foods. Beauty drinks consist of various blends of powerful and concentrated extracts taken from plants, nutrients that enhance the appearance and condition of human skin.
The beauty drinks market has kick-started recently where the products and competitors are small in number. Beverages companies are picking up both developed and developing countries to launch their products. The growing consumer awareness about the benefits of consumption of health drinks and anti-aging products is expected to boost the demand for the beauty drinks market. As per regional research study, Europe regions had the highest market share in 2018 and remains to be a dominant global market for beauty drinks throughout the forecast period. Altering in the lifestyle of the consumer, and rising expenditure level on beauty products in the North American region leads to having the second-highest share in overall global beauty drinks market growth.
Beauty Drinks Market Summary and Scope
Metrics |
Details |
Market CAGR |
11.46% |
Segments Covered |
By Ingredient Type and By Region |
Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
Fastest Growing Region |
Asia Pacific |
Largest Market Share |
North America |
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Beauty Drinks Market Dynamics and Trends
Changing lifestyles, increasing expenditure levels on beauty products, early aging due to pollution and inappropriate eating habits are driving the global beauty drinks market over the forecast period. Environmental pollution and lifestyle choices can cause the skin to age prematurely. According to WHO in 2018, the pace of population aging is much faster than in the past. Hence creating a huge demand for beauty drinks over the forecast period.
The busy lifestyle and lack of time to follow a healthy skincare routine are anticipated to increase the sale of beauty drinks. Beauty drinks containing vitamins and minerals are gaining popularity owing to their great benefits. For instance, a beauty drink containing vitamin A will help in the new skin cell formation and maintain skin’s firmness and help to control skin damage such as acne and dark spots. The increasing demand for real fruit and vegetable extract containing beauty drinks is predicted to leverage the sale of beauty drinks positively. Beauty drinks containing real fruit and vegetable extracts such as broccoli, red grapes, berries, and other super-foods are expected to help in the body's detoxification and skin-soothing. Beauty drinks are usually free from added sugars, artificial ingredients, preservatives, and flavoring agents which make them a healthy drink. The convenience offered and easy availability of ready-made detox and beauty drinks along with the various health benefits offered by them is anticipated to increase the sales of these drinks. The ease of product availability on various online portals or e-commerce channels is another prominent reason that is expected to further propel market growth.
Furthermore, the leading players are focusing on the introduction of gluten- and lactose-free, and vegan product variants with no added sugars, preservatives, and flavorings to expand their market reach. Furthermore, developed markets, like the United States and Europe, are discovering the untapped segment of customized products based on health claims. An increase in expenditure levels on beauty products has grown in recent years and is anticipated to increase further. According to Groupon, an American worldwide e-commerce player, in 2017, Women spend $3,756 a year (around $313 a month) whereas men spend $2,928 per year (about $244 a month). Lack of physical activities, high consumption of alcohol, smoking are leading to early aging thereby boosting the demand for beauty drinks. However, no scientific reasons prove the results of beauty drinks are hampering the global beauty drinks market over the forecast period.
Beauty Drinks Market Segmentation Analysis
Based on the ingredient used global beauty drink market is segmented into collagen, antioxidants, bioactive ingredients, vitamins, and minerals.
Collagen-made beauty drinks accounted for the highest market share in 2018 and are expected to remain the same over the forecast period as they provide structural protein to the skin which makes skin look young, plump and protects skin from sun exposure and environmental pollution. According to NewYork based Zeichner Dermatology, in 2018, 75 to 80 percent of skin is made up of collagen and begins to decline around the age of 30. Supplement of collagen protects skin from early aging, hence creating a demand for collagen-made beauty drinks.
Antioxidants ingredient made beauty drinks market have the second largest market share. Antioxidants protect the body cells and help in the recovery of the cells from environmental factors like pollution, smoke. Antioxidants have another version named macro antioxidants which are a bigger, better, powerful, and supercharged version of antioxidants. Antioxidants deliver more benefits and are generally collected from the skin and peel of fruits like orange and Pomegranate.
Bioactive ingredients are collected from fruits, vegetables, and herbal extracts and they provide skin-feeding nutrients which give anti-aging benefits and increase skin elasticity.
Beauty Drinks Market Geographical Share
The global Beauty market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East and Africa. Europe had the highest market share in 2018 and remains to be dominant over the forecast period. According to NHS in 2017, Europe has the highest percentage of elder population and the secretion of collagen stops after the age of 25 years creating demand for anti-aging products. According to Cosmetics Europe, a personal care association, in 2017, Europe spent € 2.35 billion on research and development in the beauty market and estimated to increase further over the forecast period.
North America has the second-largest market share due to increasing expenditure levels on beauty products and changing lifestyles. On July 27, 2018, Groupon’s VP and GM of health, beauty, and wellness Silvija Martincevic explained that the United States beauty market is worth $100+ billion including cosmetic products, hair & saloon products, and beauty drinks. APAC countries such as India, China, Japan are registering the highest CAGR over the forecast period as their expenditure levels on the beauty market are increasing.
In the U.S., ingredients used in beauty drinks have mainly been vitamins, minerals, and high-antioxidant botanical extracts. In the tea-based drinks market, products often promote a high antioxidant content, but instead of making specific beauty-related claims, these products rely on consumer awareness of the relationship between antioxidants and antiaging properties in areas such as skin, hair, and nail health
Beauty Drinks Companies and Competitive Trends
The competition in the global beauty drinks market is immense. Companies are continuously launching new types of beauty drinks available for different target customers. The key players in the beauty drinks market are My Beauty & GO, Bella Berry, Sappe Public Company Limited, Skinade, Big Quark LLC, THE COCA-COLA COMPANY, and Nestle S.A., DyDo DRIN CO, Vital Protiens LLC, Shiseido Co Ltd. Even though traditional brands dominate the fast-paced beauty drink market, consumers are looking for natural ingredient-made alternatives in recent years.