Tortilla Market Size, Share, Industry, Forecast and Outlook (2024-2031)

Global Tortilla Market is segmented By Source (Corn, Wheat), By Form (Tortilla mix, Pre cooked, Chilled/Frozen, Others), By Type (Tacos, Tostado, Corn Tortilla, Flour Tortilla, Tortilla Chips), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Tortilla Market Overview

The global tortilla market reached USD 495,89 million in 2022 and is projected to witness lucrative growth by reaching up to USD 659,08 million by 2031. The market is growing at a CAGR of 3.6% during the forecast period (204-2031). The global tortilla market is rapidly growing as the increasing use of tortillas has created an opportunity for manufacturers to experiment with a variety of recipes, which is grabbing the attention of consumers.

Moreover, the availability of corn tortillas is especially gaining popularity among health-conscious and diabetic populations. Thus, along with its application in food industry as wrapper, the rising demand for gluten-free products is likely to boost the growth of the tortilla market. 

Tortilla Market Scope

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Tortilla Market Dynamics

Growing Demand for Tortillas as a Substitute for Bread is Driving the Growth of the Market 

With the growing diabetic and health-conscious population, the demand for tortillas is growing, as a replacement for breads. Tortillas are gluten-free and low in calories and carbohydrates, which has fuelled their popularity as a bread substitute. In addition, the versatile use of tortillas as a wrapper in the food and beverage industries is expected to fuel growth. According to statistics provided by Minsa and Bunge, leading providers of tortillas, the decline in the sales of bread led to a simultaneous increase in sales of tortillas. 

Moreover, as consumers are increasingly turning towards organic diets, the availability of organic tortillas is supporting the growth of the market. With the increasing diabetic population, people are turning more toward gluten-free products. According to the World Health Organization, in 2022 about 422 million people have diabetes globally. Thus, countries with a high prevalence of diabetic population can serve as an opportunity for the global tortilla market.

Innovative Product Launches of Tortilla Helps to Boost Market Growth

In recent years, there has been a significant increase in the number of innovative product launches of tortillas in the market. This trend is driven by a number of factors, including the growing popularity of Mexican cuisine and the increasing demand for healthier and more diverse food options. An increase in product launches by major key players with different flavors and textures helps to boost the market growth of the tortilla market. 

For instance, on January 6, 2023, Mr. Tortilla launched an all-natural flour tortilla line in the market. The new product is free from preservatives and trans fat and cholesterol. It is also free from preservatives and nutritious. 

Tortilla Market Segment Analysis

The global tortilla market is segmented based on source, form, type, distribution channel and region.

Increase In The Product Launches Of Corn Based Tortillas Globally, Is Expected To Drive The Segment Growth

Countries like the United States, which are studied to lack nutrients in their everyday diet are switching from bread to corn tortillas because of the nutritional values associated with it. In addition, the availability of corn tortillas in wide varieties and room for new recipes are contributing to its growing demand. On the other hand, tortilla corn chips are expected to hold a significant share of the market, and with the rising number of product launches in new flavors, the market is anticipated to witness positive growth. For instance, on November 03, 2022, Zack’s Mighty launched tortilla chips in the market with certified regenerative corn.

Source: DataM Intelligence Analysis (2023)

Tortilla Market Geographical Penetration

The Increasing Demand for Gluten Free Products in the United States, led to the Domination of North America in the Global Tortilla Market 

By region, the global tortilla market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east and Africa. 

North America dominates the global tortilla market due to the increased consumption of tortillas in the United States and Canada. Even though corn tortilla is a native to Mexico, its consumption has seen to be on rise in the United States, owing to the increased demand for gluten free products in the country. Moreover, the growing demand for tortilla in the food industry for wrapping, is further propelling the growth of the market. 

Major key players in the region observing increase in the sales of torilla in United States. For instance, on December 31, 2022, operating income for Gruma USA was D 440.9 million, an increase of 20% from D 368.9 million in fiscal 2021. Operating income grew 31% to D 140.7 million from D 107.3 million for the three months ended December 31.

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Source: DataM Intelligence Analysis (2023)

Tortilla Companies and Competitive Landscape

The major global players include GRUMA, S.A.B. de C.V, PepsiCo Inc., Easy Foods Inc., La Tortilla Factory, Liven, S.A., Ole Mexican Foods Inc., Catallia Mexican Foods, Aranda's Tortilla Company, Inc., Arevalo Tortilleria, Inc., and Azteca Foods, Inc. 

COVID-19 Impact on Tortilla Market

The COVID-19 outbreak resulted in lockdown in major parts of the globe, and had a significant effect on supply chain, production and transportation of tortilla. The demand for tortilla grew significantly during this period, as the demand for canned food items grew. According to GRUMA, S.A.B.de.C.V., a leading producer of tortilla reported that the net sales in the United States grew by 10% in U.S. dollars and 24% in Mexican pesos, driven by the demand for tortillas in supermarkets and grocery stores during COVID-19 pandemic, as the trend for more people eating tortillas at home increased.

Key Developments

• On January 25, 2023, Flagship Food Group, a food company in the United States and La Tortilla Factory, together announced the launch of keto-friendly, zero net carb tortilla in the market. The new launched product is available at retailers worldwide.
• On January 01, 2023, Flagship Food Group launched carb cutting tortillas in the market under the brand name of tortilla king brand. New product line include a zero-net-carb tortilla, a 4-gram net carb flour tortilla and a 4-gram net carb whole wheat tortilla. All the new launched products are made in their La Tortilla Factory.
• On February 22, 2023, Tortilla company launched new clean label products in the market under brand name of Rise & Puff. The new launched tortilla products include original tortillas, organic tortillas and gluten-free tortillas. 

Why Purchase the Report?

• To visualize the global tortilla market segmentation based on source, form, type, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous data points of tortilla market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key product of all the major players.

The global tortilla market report would provide approximately 69 tables, 61 figures and 195 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies