How big is the global tequila market?
The global tequila market reached US$10.5 billion in 2022 and is projected to reach US$16.1 billion by 2031, growing at a CAGR of 5.5%.
What are the different types of tequila?
Tequila is segmented by type, with Blanco (unaged), Reposado (aged 2-12 months), and Añejo (aged over a year) being the most popular. Each type offers distinct flavor profiles.
Where is the largest tequila market?
North America holds the highest share of the tequila market due to factors like growing consumer preference for agave spirits, a large Hispanic population, and well-established trade relations with Mexico.
What are the key trends driving tequila market growth?
Two key trends are propelling the tequila market: increasing demand for premium tequilas and the popularity of tequila cocktails. Consumers are seeking high-quality agave spirits and enjoying creative tequila-based drinks.