Teeth Whitening Products Market Size, Competitive Landscape and Market Forecast - 2029

SKU: DMFMCG2981 | Last Updated On: Jun 22 2022 | Available Formats

> Global Teeth Whitening Products Market Expected to reach a high CAGR of 4.50% during the forecast period 2022-2029: DataM Intelligence

Global Teeth Whitening Products Market is segmented By Product (Whitening Toothpaste, Whitening Strips, Whitening Gels, Others), By Distribution Channel (Retail Pharmacies, Drug Stores, E-Commerce), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029


Market Overview

The Global Teeth Whitening Products Market is expected to grow at a CAGR of 4.50% during the forecasting period (2022-2029).

The global teeth whitening products market has been increasing steadily in recent years. In the US, the American Dental Association (ADA) Council on scientific affairs has been monitoring tooth whitening products' commercial availability for the past periods. With the cumulative number of commercially available teeth whitening products, ADA Council put forth standard requirements for whiteners.
Teeth whiteners are usually carried out by dentists in a dental clinic, dispensed by dentists for home use, or bought over-the-counter. Teeth whitening products are primarily of two types, namely, whitening toothpaste and peroxide-containing bleaching agents. Bleaching agents contain peroxide(s) that help remove deep and surface stains. On the other hand, the non-bleaching agents contain chemical or physical action substances that only remove surface stains.

Market Dynamics

The increasing demand for over-the-counter teeth bleaching products and growing consciousness of white teeth' role for confidence and appearance are the main driving factors for the teeth whitening products' market growth.

Growing awareness about the teeth whitening products
The glowing endorsements by dentists and teeth lightening product’s approvals from leading dental associations encourage consumers to increase the use of teeth whitening products. Teeth whitening products distributed by the dentist and over-the-counter home-use teeth whitening bleaches are appropriate to receive the acceptance seal of ADA in the US market. Teeth whitening products with ADA seal contain 10% carbamide peroxide. 
Numerous teeth whitening products are currently available for consumers from dentists and retail outlets. This includes gels, bleaching strips, paint-on materials, and others. These products vary by level and type of active ingredients, form, and application. Furthermore, rising disposable incomes and changing lifestyles lead to shifting from traditional oral care products to novel ones, based on awareness. Thus, growing oral hygiene awareness and comfortable teeth whitening product availability over the counter are major growth drivers for the teeth whitening products market. 

Increasing growth in the cosmetic industry
The growth in new technologies and the rising demand for cosmetic dentistry play an important role in the overall teeth whitening product development. The abnormal teeth colour generally occurs due to the consumption of beverages, tobacco, and at times due to medicinal effects. Tobacco use causes stains, thereby impacting dental health. However, with the advent of technology, several teeth whitening products were introduced, such as charcoal whitening powder. Such developments are expected to propel the demand for teeth whitening products.

Side effects of Teeth Whitening Products 
Side effects such as irritation in the teeth and mouth sensitivity are some of the major factors limiting teeth whitening products' growth. However, the focus on research and development to improve existing products' efficacy and its ability to address current drawbacks are anticipated to open new prospects to the teeth whitening products market manufacturers.

COVID-19 Impact Analysis
The industry has been severely affected due to the COVID-19 pandemic. COVID-19 forced various dentist clinics to shut down their operations and direct impact in terms of reducing revenue. This pandemic affected hundreds of businesses, leading to the closure of some non-essential clinics and other small businesses' disruptions. The consumers follow social distancing and coronavirus health safety mandates to prevent COVID-19, which reduces their presence at dentist clinic facilities to operate with full efficiency and capacity. Hence, which has negatively impacted the sales of teeth whitening products. 

Market Segment Analysis

The teeth whitening products market is classified into whitening toothpaste, whitening strips, whitening gels, and others based on products.

The Whitening toothpaste segment led the global market in 2019
The whitening toothpaste segment is expected to lead the global market with the largest market share throughout the forecast period. The rising usage is growing as it is widely due to its quick, convenient, and less application time. The vast growth in changing lifestyles among millennials is expected to enhance consumers' purchase decisions in the coming years and increase the overall segment revenue. Hence, the launch of new flavoured whitening toothpaste products is expected to enhance the segment’s growth in the global market during the forecast period.   

Based on distribution channels, the teeth whitening products market is classified into retail pharmacies, drug stores, and e-commerce. 

The retail pharmacies segment account for the largest market share during the forecast period.
The rapid growth in the retail distribution of teeth bleaching products and availability of high-value services and consumer-oriented solutions from vendors are expected to enhance the segment growth. Teeth whitening product manufacturers are likely to make changes in their distribution practices and strategies to gain a competitive edge in the global market. Besides, businesses are engaged in offering higher profits & gains through collaboration with the online distribution channels, further enhancing the e-commerce segment's growth over the forecast period.

Geographical Analysis

North America dominated with the largest share in the global market.
North America accounts for the largest market share in the teeth whitening products market and is expected to show a significant trend during the forecast period, without significant fluctuations. In the region, the US is anticipated to dominate the North American teeth whitening products market, owing to the growing awareness towards cosmetic dentistry. Moreover, the high adoption of these products is likely to increase in the coming years based on the American Academy of Cosmetic Dentistry. Almost 99% of people think that their smile is their most important social asset. Such factors will enhance the market share of the domestic region over the forecast period.
According to the Centers for Disease Control and Prevention (CDC) report, in the US, 84.6% of children aged 2-17 had a dental visit in 2018. The growing geriatric population and unhealthy food habits, including liquor, soda, junk food, tobacco, and caffeine consumption, and the rising prevalence of teeth discolouration cases, are the major incidences leading the market’s growth in the North American region.

Competitive Landscape 

The teeth whitening products market is moderately fragmented with the presence of regional as well as global players. Some of the key players in the growth of the market include Unilever, Colgate-Palmolive, Johnson & Johnson, SMILE, Brodie & Stone, Procter & Gamble, GlaxoSmithKline, Church & Dwight, CCA Industries, Henkel, Shanwei Honghui Daily Appliance Co., Ltd., Shanghai Qianxie Biological Technology Co., Ltd., Zhejiang Airsun Commodity Co., Ltd., Guangzhou Honghui Daily Technology Company Limited, Guangzhou Huawen Biotechnology Co., Ltd., among others. The key players are executing several growth strategies such as product launches, acquisitions, and collaborations, which are estimated to boost the Teeth Whitening Products market globally.  

Overview: Unilever is one of the leading multinational consumer goods companies that provides fast-moving consumer goods. The company's brands include Blue Band, Dove, Axe & Lynx, Becel & Flora, Hellmann's, Knorr, Lipton, Lux, Omo, Heartbrand Ice Creams, Rexona, and Sunsilk. The main product of the company includes personal care, foods, refreshment, and home care. It operates in three regions: Asia, Africa, Central, Eastern Europe, the Americas, and Western Europe. 
The company was founded by Samuel van den Bergh, Antonius Johannes Jurgens, and William Hulme Lever in 1930 and is headquartered in London, the UK.
Product Portfolio: The company’s portfolio comprises savory dressings and spread, ice cream and beverages, personal care, and home care., among others.

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