Published: 2019 May 29
Updated : 2022 June 22

Sensitive Toothpaste Market Size, Competitive Landscape and Market Forecast - 2029

SKU : FMCG1141
180 pages
Report Summary
List of Table and Figures

Global Sensitive Toothpaste Market is segmented By distribution channel (Online (E-Commerce), Offline (pharmacy, drug store, hyper market and super market)), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029


Market Overview

The Global "Sensitive Toothpaste Market" is expected to grow at a high CAGR of 9.8% during the forecasting period (2022-2029).

Sensitive Toothpaste is used for cleaning the tooth daily so that the people are away from sensitive oral diseases and feel fresh. Sensitive teeth are mainly caused by exposed dentine. If enamel of tooth crown or gum and cementum on root surface has been worn or lost, then it will lose its protective function and the dentine will be exposed. The dentine has many fine dentinal tubules connecting to the pulp. When it is stimulated by eating or drinking hot, cold, sour, or sweet food and beverages, or when it is contacted by a toothbrush or dental floss, the sharp pain will be felt. This sensitive problem is increasing among people all around the world.

Market Dynamics 

The global Sensitive Toothpaste Market is primarily driven by an increase in internet penetration in developing countries such as China, India, And Brazil, etc. This has enabled huge market potentials for e-commerce businesses. These E-commerce businesses provide convenience and easiness for shopping to consumers who want to Oral care products and devices such as Sensitive Toothpaste through online shopping portals. And the other factor that is boosting Sensitive Toothpaste is the increasing awareness among the people for dental hygiene and oral health.

However, the counterfeit products available in the market are hammering the market for the genuine products of global brands. Colgate is running campaigns in which Colgate is helping its customers to differentiate between fake products.

Like, Colgate has clarified the distinguishing characteristics of the counterfeit product. It comes labeled as a 5 ounce or 100 ml tube, a size not made or sold by Colgate in the United States. Consumers can identify the counterfeit product by the words on the package, "Manufactured in South Africa" as well as there may be several misspelled words on the product carton including: "isclinically", "SOUTH AFRLCA" and "South African Dental Assoxiation." Colgate does not import toothpaste into the U.S. from South Africa. 

Market Segmentation Analysis

By distribution channel, the global haircare product Market is segmented into online and offline distribution channels. Offline distribution channel includes pharmacies and drug stores, and hypermarkets and supermarkets, while online distribution channel includes distribution through e-commerce platforms.

Geographical Analysis

By geography, the global Sensitive Toothpaste Market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and Middle East and Africa (MEA).

Europe holds the largest market share for Sensitive Toothpaste Market, due to increase awareness for oral health among people has led to rise in demand for the Sensitive Toothpaste Market and also due to adaptation of new technology by the people there. North America is after Europe in terms of market share for Sensitive Toothpaste due to increase in disposable income of people for such premium product. However, APAC, Middle East, and Africa are after North America in terms of market share of Sensitive Toothpaste Market.

In APAC, China and India are having higher CAGR for the forecast period. And the market for sensitive toothpaste is expected to increase due to the population rise and the effect of the internet penetration in these developing countries.

Competitive Trends

Key players are adopting strategies such as investing in R&D, new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to stand out as strong competitors in the market. Global Sensitive Toothpaste Market is a fragmented market with the presence of various global and regional players in the market. The major players include The GlaxoSmithKline plc., Colgate, Unilever, and Procter & Gamble. Other key players in the market include Crest, Squigle, Church & Dwight Co., Inc., Dabur, The Himalaya Drug Company, and Alticor (Amway).

In February 2018, GSK Consumer Healthcare launched Sensodyne® Rapid Relief in US market, a new clinically-proven toothpaste that helps beat sensitivity in as little as 3 days with twice-daily brushing. Sensodyne Rapid Relief is engineered to beat sensitivity pain fast by quickly creating a protective barrier over the sensitive areas of teeth to keep outside triggers from reaching the nerves.

In July 2017, Unilever Ghana Limited, the manufacturer of household brands like Pepsodent, has launched a new toothpaste for people with sensitive teeth. The new product, Pepsodent Sensitive Expert, comes in three variants - Original, Gumcare, and Whitening - and offers rapid relief and prolonged protection from discomfort associated with sensitivity.

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