Market Overview

The global SaaS market expected to reach $XX billion by 2026, at a CAGR of over 22% during the forecast period. Enhanced business efficiency due to improved IT services offered by cloud computing coupled with the introduction of pay-as-you-go model for small and medium enterprises (SMEs) by market players will further boost growth in global SaaS market. Moreover, global SaaS market has been witnessing intense competition among top five players, from past five years. Microsoft, Salesforce, SAP, Adobe, and Oracle are the major players accounting for more than fifty percent market share in global SaaS market.

Market Overview

**Source: DataM Intelligence Analysis (2019)

 

SaaS is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is a software distribution model in which a third-party provider hosts - applications and makes them available to customers over the Internet. In this web-based model, software vendors host and maintain the servers, databases, and code that constitute an application. This is a significant departure from the on-premise software delivery model.

 

The report covers all the major trends and drivers playing a vital role in the growth of the global SaaS market. The market has been segmented based on region, deployment, application, and vertical.

Global SaaS Market Value (USD Bn), 2018-2026

Market Dynamics

The global SaaS market growth is primarily driven by a rise in the adoption of hybrid cloud solutions. As the cloud computing market continues to grow, enterprises are exploring different cloud models in search of the right balance of functionality, flexibility and investment protection. Hybrid cloud lets organizations provision, use, and manage IT resources across their on-site data center and a compatible public cloud. Factors such as increased speed of delivery of IT resources to end-users, need for improved disaster recovery capabilities, improved resource utilization, and reducing IT capital expenses; are driving organizations to move workloads to hybrid cloud.

Moreover, increasing business outsourcing and globalization are prompting organizations to expand their boundaries to offer services to clients around the world. Organizations are looking for reliable business data to improve their workforce investment strategies and discover potential problems and their causes. The extensive use of social media and instant messaging has led to the adoption of SaaS among various enterprises.

In addition, the demand for public cloud solutions is rising, and this translates to growing opportunities for public cloud providers. The top public cloud companies are enhancing their services and dropping the prices to better compete in the public cloud market.

Market Segmentation

By deployment, the global SaaS market is segmented into public, private, and hybrid. In 2018, public cloud deployment segment accounted for the largest market share in the global market. Cloud technology enables developers to adopt Agile workflows, significantly reducing lead times in testing and deploying new products and releasing product updates. As a public cloud user, organizations aren’t responsible for managing cloud hosting solution. The cloud service provider is responsible for the management and maintenance of the data center(s) in which the data is stored. This means no lengthy procurement processes and no waiting around for operations to install operating system, configure and assemble servers, or establish connectivity.

Global SaaS Market, By Deployment, 2018, (% share)

By vertical, the global SaaS market is segmented into BFSI, Healthcare & Life sciences, Telecommunications and ITES, Government and Public sector, and Others. In 2018, BFSI vertical accounted for the majority share in the market. The BFSI is the most targeted industry vertical, as it deals with large volumes of sensitive and private financial data. The enterprises in BFSI are demanding for security policy management solutions to ensure irreversible security. Moreover, BFSI vertical is the most regulated, as it has to comply with many security requirements.

Regional Analysis

By geography, the global SaaS market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and the Middle East and Africa (MEA).

In 2018, North America accounted for the largest market share. However, APAC is expected to witness a higher CAGR than other regions during the forecast period. North America is a matured market in terms of cloud adoption, due to various factors, such as standards, regulations, advanced IT infrastructure, the presence of a large number of enterprises, and the availability of proficient technical expertise. Therefore, North America is expected to grow at a steady and maintain its dominant position in the global market over the forecast period.

APAC SaaS market is expected to grow exponentially over the forecast period due to an increased demand for cloud computing among small and medium-sized enterprises (SMEs). Countries like Singapore, which has seen ICT infrastructure as a key enabler in boosting the overall competitiveness in the region, based on creating new industries and new businesses, thereby encouraging economic growth. The city-state boasts a prime position among its neighbors’ when it comes to cloud computing adoption. In India, at present, it does not have a mature ecosystem that supports cloud IaaS services. A few players from the service provider segment such as Tata Communications, Wipro, and NetMagic have services that are likely to evolve into more stable cloud offerings.

Global SaaS Market, by Region, 2018, (% share)

Competitive Analysis

Global SaaS Market is moderately concentrated with the presence of global and regional players in the market. Major players with prominent shares in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their market shares and profitability.

Some major players in the market are Adobe Inc., Amazon.com, Microsoft Corp., Oracle Corp., Salesforce.com Inc., SAP SE., Google LLC, ServiceNow, Inc., Workday, Inc., Zendesk Inc, Atlassian Corporation Plc, Splunk Inc., Box, Inc., Cisco Systems, Inc., and among others.  These players have adopted various strategies, such as new product/service developments, mergers and acquisitions, collaborations, and partnerships, to expand their presence in the global SaaS market.

In 2018, Adobe Systems Inc. acquired San Francisco-based marketing automation software firm Marketo Inc. for $4.75 billion.

In 2018, SAP announced agreed to acquire Qualtrics for $8 billion in cash. Qualtrics, which competes with SurveyMonkey in the survey software market, was getting ready for its IPO.

In 2018, SAP SE announced that it had completed its acquisition of Callidus Software Inc., known for its lead to money applications, including sales performance management and configure-price-quote (CPQ).

Compitative Landscape

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  • Identify new growth opportunities with In-depth insights for strategic business plans and design innovative strategies for sustainable growth.
  • Comprehensive details on factors that will drive or challenge the growth of market players.
  • Deep Sector-Specific Intelligence
  • Attractiveness and consumer behavior analysis for every region
  • Highlights of the competitive landscape

 

Target Audience:

  • Cloud service providers
  • System integrators
  • Government agencies
  • Independent software vendors
  • Small and medium enterprises who would like to lessen their operational costs
  • Software application developers
  • Vendors who supply internet connection
  • Enterprises and businesses that require business-specific applications based on demand

 

**The Global SaaS Market report would provide an access to an approx, 67 market data table, 78 figures and 150 pages.

 

  1. SaaS Market Methodology and Scope

    1. Research Methodology
    2. Research Objective and Scope of the Report
  2. SaaS Market – Market Definition and Overview

  3. SaaS Market – Executive Summary

    1. Market Snippet by Deployment
    2. Markey Snippet by Application
    3. Market Snippet by Vertical
    4. Market Snippet by Region
  4. SaaS Market-Market Dynamics

    1. Market Impacting Factors
      1. Drivers
        1. Rise in the adoption of hybrid cloud solutions
      2. Restraints
        1. Complexities in redesigning networks for the cloud
    2. Market Opportunities
    3. Impact Analysis
  5. SaaS Market – Industry Analysis
    1. Porter's Five Forces Analysis
  6. SaaS Market – By Deployment
    1. Introduction
      1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Deployment
      2. Market Attractiveness Index, By Deployment
    2. Public Cloud*
      1.  Introduction
      2. Market Size Analysis, and Y-o-Y Growth Analysis (%)
    3. Private Cloud
    4. Hybrid Cloud
  7. SaaS Market – By Application

    1. Introduction
      1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
      2. Market Attractiveness Index, By Application
    2. Customer Relationship Management (CRM)*
      1. Introduction
      2. Market Size Analysis, and Y-o-Y Growth Analysis (%)
    3. Enterprise Resource Planning (ERP)
    4. Human Resource Management (HRM)
    5. Supply Chain Management (SCM)
    6. Other
  8. SaaS Market – By Vertical

    1. Introduction
      1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Function
      2. Market Attractiveness Index, By Function
    2. BFSI*
      1. Introduction
      2. Market Size Analysis, and Y-o-Y Growth Analysis (%)
    3. Healthcare & Life sciences
    4. Telecommunications and ITES
    5. Consumer Goods and Retail
    6. Government and Public sector
    7. Others
  9. SaaS Market – By Region

    1. Introduction
      1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Region
      2. Market Attractiveness Index, By Region
    2. North America
      1. Introduction
      2. Key Region-Specific Dynamics
      3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Deployment
      4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
      5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Vertical
      6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
        1. The U.S.
        2. Canada
        3. Mexico
    3. Europe
      1. Introduction
      2. Key Region-Specific Dynamics
      3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Deployment
      4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
      5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Vertical
      6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
        1. Germany
        2. The U.K.
        3. France
        4. Rest of Europe
    4. South America
      1. Introduction
      2. Key Region-Specific Dynamics
      3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Deployment
      4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
      5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Vertical
      6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
        1. Brazil
        2. Argentina
        3. Rest of South America
    5. Asia Pacific
      1. Introduction
      2. Key Region-Specific Dynamics
      3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Deployment
      4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
      5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Vertical
      6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
        1. China
        2. Japan
        3. South Korea
        4. Rest of Asia Pacific
    6. The Middle East and Africa
      1. Introduction
      2. Key Region-Specific Dynamics
      3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Deployment
      4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
      5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Vertical
  10. SaaS Market – Competitive Landscape

    1. Competitive Scenario
    2. Market Positioning/Share Analysis
      1. Mergers and Acquisitions Analysis
  11. Company Profiles

    1. Microsoft Corporation*
      1. Company Overview
      2. Product Portfolio and Description
      3. Key Highlights
      4. Financial Overview
    2. Oracle Corp.
    3. Salesforce.com Inc.
    4. SAP SE.
    5. Adobe Inc.
    6. Google LLC
    7. Cisco Systems
    8. IBM Corporation
    9. Amazon.com
    10. ServiceNow, Inc.
    11. Workday, Inc.
    12. Zendesk Inc
    13. Atlassian Corporation Plc
    14. Splunk Inc.
    15. Box, Inc.( **List not exhaustive)
  12. SaaS Market – Premium Insights

  13. SaaS Market – DataM

    1. Appendix
    2. About Us and Services
    3. Contact Us

List of Tables
Table 01 Global SaaS Market Value, By Deployment, 2018,2022 & 2026 ($ Million)
Table 02 Global SaaS Market Value, By Application, 2018,2022 & 2026 ($ Million)
Table 03 Global SaaS Market Value, By Vertical, 2018,2022 & 2026 ($ Million)
Table 04 Global SaaS Market Value, By Region, 2018,2022 & 2026 ($ Million)
Table 05 Global SaaS Market Value, By Deployment, 2018,2022 & 2026 ($ Million)
Table 06 Global SaaS Market Value, By Deployment, 2017-2026 ($ Million)
Table 07 Global SaaS Market Value, By Application, 2018,2022 & 2026 ($ Million)
Table 08 Global SaaS Market Value, By Application, 2017-2026 ($ Million)
Table 09 Global SaaS Market Value, By Vertical, 2018,2022 & 2026 ($ Million)
Table 10 Global SaaS Market Value, By Vertical, 2017-2026 ($ Million)
Table 11 Global SaaS Market Value, By Region, 2018,2022 & 2026 ($ Million)
Table 12 Global SaaS Market Value, By Region, 2017-2026 ($ Million)
Table 13 North America SaaS Market Value, By Deployment, 2017-2026 ($ Million)
Table 14 North America SaaS Market Value, By Application, 2017-2026 ($ Million)
Table 15 North America SaaS Market Value, By Vertical, 2017-2026 ($ Million)
Table 16 North America SaaS Market Value, By Country, 2017-2026 ($ Million)
Table 17 South America SaaS Market Value, By Deployment, 2017-2026 ($ Million)
Table 18 South America SaaS Market Value, By Application, 2017-2026 ($ Million)
Table 19 South America SaaS Market Value, By Vertical, 2017-2026 ($ Million)
Table 20 South America SaaS Market Value, By Country, 2017-2026 ($ Million)
Table 21 Europe SaaS Market Value, By Deployment, 2017-2026 ($ Million)
Table 22 Europe SaaS Market Value, By Application, 2017-2026 ($ Million)
Table 23 Europe SaaS Market Value, By Vertical, 2017-2026 ($ Million)
Table 24 Europe SaaS Market Value, By Country, 2017-2026 ($ Million)
Table 25 Asia-Pacific SaaS Market Value, By Deployment, 2017-2026 ($ Million)
Table 26 Asia-Pacific SaaS Market Value, By Application, 2017-2026 ($ Million)
Table 27 Asia-Pacific SaaS Market Value, By Vertical, 2017-2026 ($ Million)
Table 28 Asia-Pacific SaaS Market Value, By Country, 2017-2026 ($ Million)
Table 29 Middle East & Africa SaaS Market Value, By Deployment, 2017-2026 ($ Million)
Table 30 Middle East & Africa SaaS Market Value, By Application, 2017-2026 ($ Million)
Table 31 Middle East & Africa SaaS Market Value, By Vertical, 2017-2026 ($ Million)
Table 32 Microsoft Corporation: Overview
Table 33 Microsoft Corporation: Product Portfolio
Table 34 Microsoft Corporation: Key Developments
Table 35 Oracle Corp.: Overview
Table 36 Oracle Corp.: Product Portfolio
Table 37 Oracle Corp.: Key Developments
Table 38 Salesforce.com Inc.: Overview
Table 39 Salesforce.com Inc.: Product Portfolio
Table 40 Salesforce.com Inc.: Key Developments
Table 41 SAP SE.: Overview
Table 42 SAP SE.: Product Portfolio
Table 43 SAP SE.: Key Developments
Table 44 Adobe Inc.: Overview
Table 45 Adobe Inc.: Product Portfolio
Table 46 Adobe Inc.: Key Developments
Table 47 Google LLC: Overview
Table 48 Google LLC: Product Portfolio
Table 49 Google LLC: Key Developments
Table 50 Cisco Systems: Overview
Table 51 Cisco Systems: Product Portfolio
Table 52 Cisco Systems: Key Developments
Table 53 IBM Corporation: Overview
Table 54 IBM Corporation: Product Portfolio
Table 55 IBM Corporation: Key Developments
Table 56 Amazon.com: Overview
Table 57 Amazon.com: Product Portfolio
Table 58 Amazon.com: Key Developments
Table 59 ServiceNow, Inc.: Overview
Table 60 ServiceNow, Inc.: Product Portfolio
Table 61 ServiceNow, Inc.: Key Developments
Table 62 Workday, Inc.: Overview
Table 63 Workday, Inc.: Product Portfolio
Table 64 Workday, Inc.: Key Developments
Table 65 Zendesk Inc: Overview
Table 66 Zendesk Inc: Product Portfolio
Table 67 Zendesk Inc: Key Developments
Table 68 Atlassian Corporation Plc: Overview
Table 69 Atlassian Corporation Plc: Product Portfolio
Table 70 Atlassian Corporation Plc: Key Developments
Table 71 Splunk Inc.: Overview
Table 72 Splunk Inc.: Product Portfolio
Table 73 Splunk Inc.: Key Developments
Table 74 Box, Inc.: Overview
Table 75 Box, Inc.: Product Portfolio
Table 76 Box, Inc.: Key Developments 

List of Figures
Figure 01 Global SaaS Market Share, By Deployment, 2018 & 2026 (%)
Figure 02 Global SaaS Market Share, By Application, 2018 & 2026 (%)
Figure 03 Global SaaS Market Share, By Vertical, 2018 & 2026 (%)
Figure 04 Global SaaS Market Share, By Region, 2018 & 2026 (%)
Figure 05 Global SaaS Market Value, 2017-2026 ($ Million)
Figure 06 Global SaaS Market Y-o-Y Growth, By Deployment, 2018-2026 (%)
Figure 07 Public Cloud: Global SaaS Market Value, 2017-2026 ($ Million)
Figure 08 Private Cloud: Global SaaS Market Value, 2017-2026 ($ Million)
Figure 09 Hybrid Cloud: Global SaaS Market Value, 2017-2026 ($ Million)
Figure 10 Global SaaS Market Y-o-Y Growth, By Application, 2018-2026 (%)
Figure 11 Customer Relationship Management (CRM): Global SaaS Market Value, 2017-2026 ($ Million)
Figure 12 Enterprise Resource Planning (ERP): Global SaaS Market Value, 2017-2026 ($ Million)
Figure 13 Human Resource Management (HRM): Global SaaS Market Value, 2017-2026 ($ Million)
Figure 14 Supply Chain Management (SCM): Global SaaS Market Value, 2017-2026 ($ Million)
Figure 15 Other: Global SaaS Market Value, 2017-2026 ($ Million)
Figure 16 Global SaaS Market Y-o-Y Growth, By Vertical, 2018-2026 (%)
Figure 17 BFSI: Global SaaS Market Value, 2017-2026 ($ Million)
Figure 18 Healthcare & Life sciences : Global SaaS Market Value, 2017-2026 ($ Million)
Figure 19 Telecommunications and ITES: Global SaaS Market Value, 2017-2026 ($ Million)
Figure 20 Consumer Goods and Retail: Global SaaS Market Value, 2017-2026 ($ Million)
Figure 21 Government and Public sector: Global SaaS Market Value, 2017-2026 ($ Million)
Figure 22 Others: Global SaaS Market Value, 2017-2026 ($ Million)
Figure 23 Global SaaS Market Y-o-Y Growth, By Region, 2018-2026 (%)
Figure 24 North America SaaS Market Value, 2017-2026 ($ Million)
Figure 25 North America SaaS Market Share, By Deployment, 2018 & 2026 (%)
Figure 26 North America SaaS Market Share, By Application, 2018 & 2026 (%)
Figure 27 North America SaaS Market Share, By Vertical, 2018 & 2026 (%)
Figure 28 North America SaaS Market Share, By Country, 2018 & 2026 (%)
Figure 29 South America SaaS Market Value, 2017-2026 ($ Million)
Figure 30 South America SaaS Market Share, By Deployment, 2018 & 2026 (%)
Figure 31 South America SaaS Market Share, By Application, 2018 & 2026 (%)
Figure 32 South America SaaS Market Share, By Vertical, 2018 & 2026 (%)
Figure 33 South America SaaS Market Share, By Country, 2018 & 2026 (%)
Figure 34 Europe SaaS Market Value, 2017-2026 ($ Million)
Figure 35 Europe SaaS Market Share, By Deployment, 2018 & 2026 (%)
Figure 36 Europe SaaS Market Share, By Application, 2018 & 2026 (%)
Figure 37 Europe SaaS Market Share, By Vertical, 2018 & 2026 (%)
Figure 38 Europe SaaS Market Share, By Country, 2018 & 2026 (%)
Figure 39 Asia-Pacific SaaS Market Value, 2017-2026 ($ Million)
Figure 40 Asia-Pacific SaaS Market Share, By Deployment, 2018 & 2026 (%)
Figure 41 Asia-Pacific SaaS Market Share, By Application, 2018 & 2026 (%)
Figure 42 Asia-Pacific SaaS Market Share, By Vertical, 2018 & 2026 (%)
Figure 43 Asia-Pacific SaaS Market Share, By Country, 2018 & 2026 (%)
Figure 44 Middle East & Africa SaaS Market Value, 2017-2026 ($ Million)
Figure 45 Middle East & Africa SaaS Market Share, By Deployment, 2018 & 2026 (%)
Figure 46 Middle East & Africa SaaS Market Share, By Application, 2018 & 2026 (%)
Figure 47 Middle East & Africa SaaS Market Share, By Vertical, 2018 & 2026 (%)
Figure 48 Microsoft Corporation: Financials
Figure 49 Oracle Corp.: Financials
Figure 50 Salesforce.com Inc.: Financials
Figure 51 SAP SE.: Financials
Figure 52 Adobe Inc.: Financials
Figure 53 Google LLC: Financials
Figure 54 Cisco Systems: Financials
Figure 55 IBM Corporation: Financials
Figure 56 Amazon.com: Financials
Figure 57 ServiceNow, Inc.: Financials
Figure 58 Workday, Inc.: Financials
Figure 59 Zendesk Inc: Financials
Figure 60 Atlassian Corporation Plc: Financials
Figure 61 Splunk Inc.: Financials
Figure 62 Box, Inc.: Financials
 

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