Published: 2019 July 11
Updated : 2023 March 15

Probiotics Market Size, Competitive Landscape and Market Forecast - 2030

SKU : FB1507
170 pages
Report Summary
Table of Content
List of Table and Figures

Probiotics Market is segmented By Ingredients (Bacteria, Yeast), By End-Use (Human, Animal), By Application (Food and Beverages, Dietary Supplements, Animal Feed), By Distribution Channel (Online, Offline), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030.


Probiotics Market Overview

Probiotics market was valued at USD 55.88 billion in 2022. It is forecasted to reach USDD billion by 2030, growing at a CAGR of 7.58% during the forecast period (2023-2030). Probiotics are the live bacteria and yeast that are beneficial, particularly to digestive health.


The World Health Organization (WHO) defines probiotics as the live microorganisms that when administered in adequate amounts confer a health benefit on the host. Many bacterial strains of the families including Lactobacillus, Bifidobacterium, Bacillus, and yeast strain Saccharomyces boulardii are the most commonly used probiotic microbes.

The growing awareness among population towards the gut health and the proven benefits of probiotic products on balancing gut microbiota is driving the growth of the global probiotics market. Products such as Yogurt, Yakult, Sauerkraut, and Kimchi are the most widely used probiotic functional foods globally. The key health-related advantages associated with the consumption of probiotic supplements include improved digestive health, the ability to prevent diarrhea, improved mental health, heart health, and the ability to reduce allergies.

Probiotics Market Summary and Scope 



Market CAGR


Segments Covered

By Ingredients, By End-User, By Application, By Distribution Channel, and By Region

Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights.

Fastest Growing Region

Asia Pacific

Largest Market Share 

North America


Probiotics Market Dynamics and Trends

The increasing focus among the population on gut health is the primary factor for the growth of the global probiotics market. Intestinal health is proven to be majorly dependent on a balanced diet and intake of adequate prebiotics and probiotics. Probiotics are live beneficial microorganisms and are considered an effective solution for the maintenance of gut health. These products help balance the gut microbiota and inhibit the growth of harmful bacteria in the intestines. Moreover, probiotics such as Bifidobacterium infantis, Lactobacillus acidophilus, and Lactobacillus rhamnosus alleviate IBS symptoms including bloating, abdominal pain, and irregular bowel movement. Probiotics reduce gas production by balancing the gut microbes, thus helping reduce the symptoms of gas and bloating. Beyond gut health, probiotics are finding a wide range of applications in oral health, skincare, women’s health, children’s well-being, and respiratory health. The development of suitable probiotic formulations for these health benefits is supporting the market growth.

Moreover, increasing awareness of preventive healthcare is expected to drive market growth to a certain extent. Growing consumer interest in precautionary intake of dietary supplements for the healthy maintenance of metabolic activities is supporting the growth of the global probiotics market. Several research studies have proven the role of probiotics in disease prevention and health promotion. Healthcare practitioners are turning more aware of the health benefits and therapeutic recommendations are also driving the sales of probiotic supplements. Furthermore, the increase in health spending of consumers is supporting the trend of a preventive approach to healthcare, thus bolstering market growth.

Probiotics Market Segmentation Analysis

The functional food & beverages segment in the global probiotics market includes Dairy products (yogurt, kefir, yakult, cheese), non-dairy products, infant formula, and others. Lactobacillus acidophilus, Lactobacillus subsp. casei, and Bifido-bacteria are generally added to yogurt production as a probiotic culture. Yogurt containing probiotic bacteria has the potential to protect children and pregnant women from various heavy mental exposures, boost the immune system, and help in weight management and reducing the risk of cancer. Increasing consumer interest in preventive daily healthcare is expected to continuously fuel demand for convenient products made with probiotics globally during the forecast period. The key players in the dairy market are focusing on developing innovative yogurt infused with probiotics to the ongoing demand for dairy products with the potential to support immune and digestive health.  In January 2020, Stonyfield Organic, launched Daily Probiotics, a probiotic yogurt drink in a 3.1oz easy-to-drink format that is designed to support immune and digestive health. In Non-dairy products, these probiotics are extensively used in the production of kombucha and cereals.

The online distribution channel segment is expected to be the fastest-growing segment during the forecast period. E-commerce, is facilitating the sale of probiotic-based food and beverages and are online platforms that act as intermediaries or retailers to facilitate the sales of these products, and are becoming increasingly popular across the globe. Availability of products at a lower cost than the maximum retail price at different outlets and consumer convenience through e-commerce stores is further expected to boost the sales of probiotics through online distribution channels during the forecast period.

Geographical Penetration: the Asia Pacific is the dominating region during the forecast period

The major countries in the Asia-Pacific probiotics market include China, India, Japan, Australia, and South Korea among many other countries. The Asia Pacific is the largest contributor to the global probiotic market owing to the huge popularity of probiotics and increasing awareness among consumers over the health benefits of these products. Japan leads the Asia-Pacific probiotics market followed by Singapore, Indonesia, Malaysia, and Australia are the strongest players in the market are Yakult Honsha, Meija Seika, Chr Hansen, and many others. Dairy products are dominating the Asia-pacific probiotics market owing to the rise in consumption of yogurts as part of daily diet and dietary supplements are expected to grow at a higher pace due to their longer shelf-life characteristics and availability of disease-specific products. China is one of the most dominant countries in the Asia-Pacific probiotics market owing to the rise in the adoption of probiotics-based foods, beverages, and supplements among the consumers to over digestive issues and to improve gastrointestinal function and increasing availability of low-cost probiotics-based products. The key players operating in the Asia-Pacific probiotics market include DuPont, Kaneka, Yakult Danone India, among many other regional and global companies.

Probiotics Companies and Competitive Landscape:

The global probiotics market is highly competitive and is fragmented with a large number of players. The large product differentiation within probiotics products is enabling consumers to shift towards products that offer the best results. This is further boosting the market competition. For instance, Yogurt is considered the largest market segment in the probiotics market in terms of sales value, and the global yogurt market is crowded with a large number of manufacturers. Yoplait, Chobani, Nancy’s Organic, Siggi’s Icelandic Skyr, and Activia are the leading yogurt brands in the global market. Several leading biotechnology companies including Koninklijke DSM N.V., Danone S.A., CHR. Hansen Holding A/S and DuPont are involved in the production of live probiotic cultures for the probiotics market. The novel bacterial and yeast cultures of these companies are finding applications in functional foods, bars, supplements, and feed industries. The leading players in the market are focusing on launching new products and acquisitions to gain a large foothold in the global market. The market has been witnessing a large number of acquisitions owing to high growth potential. For instance, in January 2022, Drugmaker JB Chemicals & Pharmaceuticals acquired brands from Sanzyme Private Limited for India, marking the former’s entry into the probiotic and reproductive health segments. In January 2022, The Puratos Group acquired THT, a Belgian company that supplies probiotics in bulk or as finished products.

COVID-19 Impact on Probiotics Market

The probiotics market is experiencing a positive impact mainly due to the key role of probiotics in immune system health. The benefits of probiotics, in particular, were hailed as an effective supplementary method for tackling the virus. Yakult Honsha reported that the sales of probiotic products under the Yakult brand increased by 10.3% in April 2020 and 11.5% in March. Additionally, Probi and Danone SA saw an increase in probiotic demand during COVID-19. Meiji Holdings reported that the value sales of its dairy products, including yoghurt, increased between February and April of 2020, with a 7.4% annual growth rate in March of that same year. Moreover, during the pandemic, sales of functional probiotic yoghurt products increased.

The global probiotics market report would provide an access to approximately 61 market data tables, 53 figures, and 170 pages

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What is the Projected CAGR value of the Probiotics Market?
Probiotics Market is expected to grow at a CAGR of 7.58% during the forecasting period 2023-2030.
Which is the fastest growing region in the Probiotics Market?
Among all regions, Asia Pacific is the fastest-growing market share during the forecast period.