Pet Probiotics Market Size
Global Pet Probiotics Market reached US$ 4,400 million in 2023 and is expected to reach US$ 7,100 million by 2031, growing with a CAGR of 6.16% during the forecast period 2024-2031.
Pet owners around the world are increasingly viewing their pets as family members, leading to a surge in demand for premium, health-focused products like prebiotics. This trend is driving the global market for prebiotics targeted at improving pets' digestive health, immune function, and overall wellness. As awareness grows about the crucial link between gut health and overall well-being in pets, prebiotics are now being recognized for their benefits beyond digestion.
Pet owners are increasingly seeking natural, organic, and clean-label prebiotic formulations, fueling opportunities for new product innovations. These preferences align with the broader consumer shift toward sustainability and health-conscious purchasing choices. The market is also witnessing advancements in prebiotic delivery methods, with products now available in various forms. This variety allows pet owners to choose solutions based on their preferences and the specific needs of their pets.
North America's dominance in the pet probiotics market is driven by continuous innovation and research. For instance, in August 2024 the launch of Fresh Catch by Bully Max and Feeders Pet Supply, a dog food with high-quality, filler-free ingredients and probiotics for digestive health. This reflects the growing demand for health-conscious pet food in North America. Such innovations, along with a rising pet-owning population, reinforce the region's leading role in the market.
Report Insights
| Metrics | Details |
| CAGR | 6.16% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Pet Type, Ingredients, Form, Functionality, Distribution Channel, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | North America |
| Largest Region | Asia-Pacific |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Nature Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Increasing Pet Population and Pet Humanization
The global pet probiotics market is growing rapidly, driven by the increasing pet population and a shift in pet owner attitudes. With an estimated 373 million cats and 471 million dogs worldwide, and nearly 166 million households owning pets in Europe alone, according to the World Animal Foundation, the demand for products that support pet health is surging. As pets are increasingly viewed as family members, owners are prioritizing their well-being, particularly digestive health.
Probiotics, which help maintain digestive balance, boost immunity, and enhance overall wellness, have become highly sought after. In Europe, home to 352 million pets, including 129 million cats and 106 million dogs, pet owners are investing more in natural, high-quality products that do not contain harmful additives, boosting the demand for premium probiotics. As the pet population grows and the focus on pet health intensifies, the market for pet probiotics continues to expand.
Probiotics are increasingly popular as owners look for effective solutions to support digestion and overall vitality in their pets. This trend is evident in the rising preference for specialized probiotic products that cater to specific health needs, such as digestive issues and immune system support. The growing humanization of pets, alongside an increasing demand for natural and safe supplements, has significantly accelerated the growth of the global pet probiotics market.
New Product Introductions
The global pet probiotics market is experiencing substantial growth, driven by the continuous introduction of innovative products aimed at improving pet health. Industry leaders like Clasado Biosciences and Lallemand Animal Nutrition are fueling this trend with new product launches that focus on enhancing the gut microbiome and overall well-being of pets. Clasado’s Bimuno Pet, launched in October 2024, introduces prebiotic solutions specifically designed to support digestive health in pets.
Similarly, Lallemand’s LALPROBIOME platform, also launched in October 2024, offers a range of yeast and bacteria-based solutions, including prebiotics, probiotics, postbiotics, and antioxidants, to improve digestive health, immunity, and cognitive function. These innovations are driving the growing demand for functional pet nutrition products. These product advancements are reshaping the pet health market, as pet owners increasingly seek out science-backed, holistic solutions for their pets’ well-being.
The focus on gut health, along with the expanding range of targeted health benefits such as cognitive function and immune support, is encouraging pet owners to invest in high-quality, functional pet foods, treats, and supplements. As more companies enter the space with specialized offerings, the global pet probiotics market is set to continue its rapid expansion, with innovations like Bimuno Pet and LALPROBIOME leading the way in improving the quality of life for pets worldwide.
Variations in Global Regulations
Variations in global regulations for pet prebiotics create significant challenges in the market. Different countries have unique approval processes, leading to delays, higher costs, and confusion among consumers. For instance, while some regions have clear guidelines for pet prebiotics, others classify them differently such as food additives or supplements making approval more complex. This regulatory inconsistency can limit product availability and increase compliance costs for manufacturers looking to expand internationally.
The regulation differences also hinder global trade, as companies must meet varying safety, labeling, and ingredient standards across markets. As a result, the market suffers from uneven product availability, high development costs, and a lack of harmonization, which stifles growth opportunities and limits the global accessibility of beneficial pet prebiotic products.
Market Segment Analysis
The global pet probiotics market is segmented based on pet type, ingredients, form, functionality, distribution channel, and region.
Rising Dog Ownership
The global pet probiotics market is segmented based on pet type into dogs, cats, birds, and others. The dog segment leads the global pet prebiotics market, driven by rising dog ownership, growing awareness of probiotics' benefits, and increasing demand for specialized health products. According to the 2023-2024 AVMA Pet Ownership Sourcebook, 45.5% of US households own dogs, a significant increase from 31.6% in 1996. This trend has spurred demand for probiotics that support dogs' overall well-being.
Advancements in dog-specific probiotic formulations and increased veterinarian recommendations are further fueling market growth. Pet owners are also opting for premium, natural, and organic products. For instance, O.T.I.S. launched the Wild Things Digestive Health Ancestral Probiotic in November 2024, highlighting the growing focus on high-quality supplements for dogs' health.
Market Geographical Share
America High Pet Ownership In North America
North America dominates the global pet probiotics market with growing pet ownership across the region, especially in US and Canada. According to the 2024 APPA National Pet Owners Survey, 82 million US households own a pet, which demonstrates a large consumer base actively seeking products to enhance their pets' health and well-being. As pets are increasingly seen as family members, there is a rising demand for supplements that support digestive health, immune function, and overall vitality.
Prebiotics are widely known as beneficial for the overall well-being of the pet. In addition, North America boasts a highly developed pet care industry, with a strong presence of leading pet supplement manufacturers that ensure the availability of a wide range of probiotic products. The combination of an established market infrastructure and increasing consumer awareness about the health benefits of probiotics in pets further strengthens the region’s position as the global leader in pet probiotics.
Major Global Players
The major global players in the market include Nestlé Purina PetCare Company, Mars, Incorporated, Zesty Paws LLC, NOW Health Group, Inc., INLIFE Pharma Pvt. Ltd., Fera Pets, CYMBIOTIKA, LLC, Companions Choice, PetLab Co. Inc., and Open Farm Inc.
Sustainability Analysis
Sustainability is becoming a key focus in the global pet probiotics market, as companies increasingly prioritize eco-friendly sourcing, production methods, and packaging. Manufacturers are using sustainable ingredients for probiotic cultures, reducing waste during production, and adopting biodegradable or recyclable packaging to minimize their environmental footprint. This shift appeals to eco-conscious pet owners who want to align their purchases with their values.
Innovations like recyclable flexible packaging and waste-reduction technologies are helping companies meet these demands, positioning sustainability as a competitive advantage. For instance, Fera Pets company holds the NASC Quality Seal and was named a 2023 Top Performer by the Pet Sustainability Coalition, underscoring its leadership in sustainability. In 2023, Fera Pets launched a Goat Milk Topper Line featuring 100% recyclable packaging and continues to enhance the recyclability of its products.
Key Developments
- In October 2024, Clasado Biosciences launched Bimuno Pet, a prebiotic solution designed specifically to support digestive health in pets. This product targets enhancing the gut microbiome to promote overall well-being
- In October 2024, Lallemand Animal Nutrition introduced its LALPROBIOME platform. This platform offers a variety of yeast and bacteria-based solutions, including prebiotics, probiotics, postbiotics, and antioxidants, aimed at improving digestive health, immunity, and cognitive function in pets.
Why Purchase the Report?
- To visualize the global pet probiotics market segmentation based on pet type, ingredients, form, functionality, distribution channel and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous pet probiotics market-level data points with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as excel consisting of key products of all the major players.
The global pet probiotics market report would provide approximately 78 tables, 79 figures and 201 pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
