Market Size
Global Pastries Market reached US$ 62.88 billion in 2022 and is expected to reach US$ 91.49 billion by 2031, growing with a CAGR of 4.8% during the forecast period 2024-2031.
Globalisation plays a crucial role in the expansion of various food habits worldwide. The large-scale expansion of cultural activities and food habits drives the expansion of food products such as pastries and other bakery products. The wide availability of pastries in different types under various categories boosts product expansion, positively affecting market growth.
According to the American Baker’s Association, the annual sales of bakery goods rose up to 15% in 2022. The increased production and consumption of pastries and other bakery products have a positive impact on the global market. The rise in bakeries and pastry shops that offer pastries fuels the market growth due to the high reach of products to customers.
Rapid urbanization and the adoption of Western food cultures by the global population make the wide spread of market growth. Rising disposable incomes and improving the purchasing power of consumers boost the market growth. The great history of pastries in European countries makes it the largest regional share in the global market.
Market Scope
| Metrics | Details |
| CAGR | 4.8% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Type, Nature, Category, Flavor, Packaging, Distribution Channel, Price Range, Application, End-User and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | Asia pacific |
| Largest Region | Europe |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Growing Demand for Bakery Products
Bakery products like pastries have a great demand in the market due to their convenience and taste. With busy lifestyles, consumers prefer on-to-go snacking habits that are tasty and nutritious. There is a high consumer preference for convenient ready-to-eat bakery products. The working population may not have a good time to bake and enjoy their cakes and pastries. The ready-made pastries that give a homemade taste and feeling increase the market demand.
According to Agriculture and Agri-Food Canada, Italy, Germany and France collectively accounted for about 58.7 % of European baked goods in 2021. High demand for bakeries globally expands the market size. Good visual appeal and great taste of pastries and bakery products increase their importance in their presence at celebration times as good treats.
Innovative Products
New and innovative products are always in greater demand in the growing population. With the changing taste preferences, the requirement for new flavors is very high. People are cravings for innovative and exotic flavors in their pastries products. People suffer from various dietary restrictions and prefer vegan, organic and gluten products. The increased health consciousness is driving the demand for clean-label pastry products.
The rising cases of gluten intolerance motivate pastry producers to introduce gluten-free versions of their products. Pastry producers are announcing partnerships for the launch of new products. For instance, Joe & Dough, a Singapore-based bakery chain, announced a partnership with Oh My Goodness, a free-from-food specialist. The partnership resulted in the launch of gluten-free pastries.
Health Concerns
Pastries are loaded with saturated fats and added sugars. Overconsumption of high fats and sugars on a daily basis leads to several lifestyle disorders. The rising prevalence of obesity and diabetes might be a greater hindering factor for the global pastries market. According to the World Obesity Federation 2023 prediction, more than 4 billion people globally will be obese within 12 years.
The high caloric value and added sugar content convert the pastries into junk food. In addition to adding weight to the body, these food products increase blood sugar levels. According to WHO 2023, globally, about 422 million people are diabetic and around 1.5 million deaths yearly are linked directly with diabetes. Increasing health concerns restrain the market growth.
Market Segment Analysis
The global pastries market is segmented based on type, nature, category, flavor, packaging, distribution channel, price range, application, end-user and region.
Savory Taste Preferences
The global pastries market is segmented based on their nature into sweet, savory and others. The savory pastries market is reaching heights due to the rising consumer preferences for savory products, driving its larger market shares. Pastry producers are following the trend of savory flavor and introducing new savory pastry products into the market.
The launch of new and tasty savory pastries is driving market growth. For instance, in September 2023, Ginsters, a savory pastry specialist, announced the new flavor ranges in their product line. BBQ hunters chicken slice, smoky beef chilli pastry and mexican bean bake are the new flavors introduced in the light puff pastry range that will be available for customers from mid of this September.
Top of Form
Market Geographical Share
High Demand for Bakery Products
The European pastries market held the largest share of the global market due to its rising demand for convenient bakery products. According to the European Commission 2022, 75% of European people were employed. Women employment is around 69.3 %. Busy lifestyles of people allocate them with less time for baking. The high working population is demanding tasty and ready-to-eat meal products.
The availability of pastries in breakfast, dessert and snack ranges drives the market growth. The primary raw materials for bakery products like wheat and rye are easily cultivated in the European climate, making easy availability of raw materials in the bakery product production. European countries like France and Austria are very famous for their pastry products. According to Euromonitor International 2022, pastries retail sales in France accounted to be around 3,235 US$ million.
The region has a great collection of pastry products. According to the World Food Atlas 2023, Portugal has the best pastries in the world. The culture of having a treat of pastry or other dessert right after a meal drives the market growth. Rising disposable incomes and increasing demand for pastries among all age groups boost the market growth.
Market Companies
The major global players in the market include Flowers Foods, Aryzta AG, McKee Foods, Groupo Bimbo, Yamazaki Baking, Monginis, Finsbury Food Group Plc, Bakery Delight, Kellogg's and Britannia.
COVID-19 Impact Analysis on Market
The outbreak of the COVID-19 pandemic had a mixed impact on the global pastries market. The strict government regulations halted production due to lockdown conditions. The scarcity of raw materials and labor to produce pastry products had a bad influence on the market. The lockdown resulted in the shutdown of bakeries and cafes, where most freshly produced pastries are available.
The produced product did not reach customers due to disruption in the distribution channel activities. On the other hand, packed and convenient pastry products had a great demand due to an increased hike for ready-to-eat products. Many local bakery shops started their home delivery services, reaching out to the people. In addition, the rise in e-commerce platforms for pastry product sales had a positive effect on the market.
Russia- Ukraine War Impact
The Russia-Ukraine war had a negative impact on many industrial sectors, including the pastries market. The labor shortage and a lack of resources for production badly impacted product production. The scarcity of raw materials and other resources halted the production and distribution of products. Distribution channels were negatively affected, leading to decreased market growth.
The demand-supply chain interruptions caused food scarcity issues. The increase in prices of raw materials and trade transitions badly influenced the market. The war created import and export trade disruptions, resulting in economic disturbances. The political and economic uncertainty created due to the war had a negative impact on the global pastries market.
Key Developments
- In May 2023, French baked goods specialist, Bridor, launched new products in their clean label line. Bridor introduced two vegan Viennese pastries to attract vegan customers.
- In August 2022, UK-based food manufacturer, Wrights Food Group, announced the extension of their pastry product line by introducing a new vegan pastry.
- In October 2022, Unearthed, announced its entry into pastry range by introducing new savory pastry products. The premium chilled savory pastries from the brand launched two rolls that are made from butter-flaky pastry.
Why Purchase the Report?
- To visualize the global pastries market segmentation based on type, nature, category, flavor, packaging, distribution channel, price range, application, end-user and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of pastries market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as excel consisting of key products of all the major players.
The global pastries market report would provide approximately 109 tables, 127 figures and 245 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
