Global Natural Growth Promoters Market is Segmented By Type (Acidifiers, Probiotics, Prebiotics, Synbiotics, Phytogenics, Tannins, Feed Enzymes, Immune Stimulants, Others), By Distribution Channel (E-Commerce, Hypermarkets/Supermarkets, Specialty Stores, Others), By Packaging (Pouches, Bottles, Others), By Application (Poultry, Ruminants, Swine, Aquaculture, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031.
Market Size
The Global Natural Growth Promoters Market reached US$ 13.1 billion in 2022 and is expected to reach US$ 24.7 billion by 2031, growing with a CAGR of 8.2% during the forecast period 2024-2031.
The global natural growth promoters market has witnessed significant growth and transformations over the years, these growth promoters are additives added to animal feed, as they help increase feed conversion and enhance the growth and development of animals. Hence, such factors can help increase the adoption rate of natural growth promoters.
Furthermore, as poultry industries are highly adopting these growth promoters, many manufacturing companies are developing innovative products in order to expand their market sizes. For instance, Simfa Labs Pvt. Ltd. company produces Supracid Dry, which is an acidifier for poultry feed. This ensures the growth of the animal and reduces the increase of pathogenic bacteria in the gastrointestinal region, This helps in improving the growth and performance and better the profitability in poultry production. Hence, such products can help in increasing the market growth.
Probiotics account maximum share in the market, and the Asia-Pacific shows a dominant force in the global natural growth promoters market, as the consumption rate for animal-based products is increasing in this region. In Australia, the total poultry meat production to be $3.5 billion in 2022–23, it remains the largest consumer of natural growth promoters market.
Market Scope
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Metrics |
Details |
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CAGR |
8.2% |
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Size Available for Years |
2023-2031 |
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Forecast Period |
2024-2031 |
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Data Availability |
Value (US$) |
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Segments Covered |
Type, Distribution Channel, Packaging, Application, and Region |
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Regions Covered |
North America, Europe, Asia-Pacific, South America and Middle East & Africa |
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Fastest Growing Region |
Asia-Pacific |
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Largest Region |
Asia-Pacific |
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Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Increase in Meat Consumption
Meat consumption is high, for instance, according to a USDA report of 2022, in 2021, 68.1 pounds of chicken per person were available for human consumption, and 47.5 pounds of pork per person were available for consumption in the United States. Hence, such high consumption rates can increase the demand for the production of high-quality meat.
Furthermore, as the demand for production is increasing, the poultry industries are adopting these growth promoters, as they offer help in more efficient feed conversion, and faster maturation in animals, they also enhance weight gain, and development of animals. Hence, such factors can help in increasing the market growth.
Raising Demand for Alternatives of Antibiotics
The animal might develop antibiotic resistance, and the overuse of such antibiotics can cause several problems, because of this poultry industries and farmers are adopting these natural growth promoters, as they promote a healthy gut microbiota in animals, and also help in increasing the feed conversion, which helps in promoting the growth and maintaining the overall health in animals. Hence, such factors can help in increasing the market growth.
Furthermore, many manufacturing companies are highly investing in producing innovative products. For instance, Alltech company produces Acid-Pak 4-Way 2x, which is a unique combination of buffered acidifiers, lactic acid-producing bacteria, enzymes, and electrolytes designed for pigs and poultry. It maintains optimum conditions for digestion in the stomach and small intestine. Hence, such products can help in increasing the market growth.
Government Restrictions
Government restrictions can significantly affect the growth of the global natural growth promoters market, many country governments may impose restrictions on the types and amounts of natural growth promoters that can be used in animal feed. These regulations or restrictions are imposed in response to public health concerns, which can have a direct impact on the natural growth promoter’s market.
Furthermore, the Food and Agriculture Organization of the United States, has imposed a regulation on the control of goods (Animal feed additives and Growth promoters). These Regulations prohibit the importation, distribution, disposal of, purchase, sale, or supply of any of the substances specified in the Schedule for the purpose of promoting growth in animals. Hence, such restrictions can hamper the market growth.
Market Segmentation
The global natural growth promoters market is segmented based on type, distribution channel, packaging, application and region.
Increase in Demand for Effective Animal Feed
The probiotics segment holds the maximum share in the global natural growth promoters market. Farmers are attracted to these probiotic additives as they help maintain a healthy balance of gut microflora, also enhance digestive rate, which helps in better nutrient absorption and utilization, resulting in increased growth rates. Hence, such factors can help in increasing the market growth.
Furthermore, as the demand for these natural growth promoters is rising among consumers, many manufacturing companies are producing innovative high-quality products to attract larger consumer bases. For instance, Kemin Industries, Inc. company produces Enterosure, which is a proprietary blend of probiotic Bacillus strains that supports Antibiotic Growth Promoters (AGPs) reduction and removal programs. Hence, such products can help in increasing the market growth.
Market Geographical Share
High Consumption Rate
The Asia-Pacific region has been a dominant force in the global natural growth promoters market, as the demand for meat consumption is rising in this region. Farmers and poultry industries are highly adopting these growth promoters as additives in animal feed, as they help enhance digestion and help in promoting the growth and development of animals. Hence, such factors can help in increasing the market in this region.
Furthermore, the consumption of animal-based products is high in this region, for instance, according the National Family Health Survey of 2019-20, had shown that over half of the 30 states, more than 90% of the population consumes fish or chicken, or meat on a daily or weekly basis.
Additionally, according to the Department of Agriculture, Fisheries and Forestry report of 2023, in Australia, the total value of poultry meat production to be $3.5 billion in 2022–23 and $3.6 billion in 2023–24. And pork meat production is 1.7 billion in 2022–23 and $1.8 billion in 2023–24. Hence, such high consumption rates can help in increasing the adoption of natural growth promoters.
Market Companies
The major global players in the market include Simfa Labs Pvt. Ltd., DSM, Alltech., Kemin Industries, Inc., International Flavors & Fragrances Inc., Novozymes, BASF SE, Phibro Animal Health Corporation., Phileo by Lesaffre, and Nutraferma, Inc.
COVID-19 Impact Analysis
The pandemic has shown both negative and positive impacts on the global natural growth promoters market, as the pandemic has led to increasing awareness about high-protein diets, which has increased the demand for animal products. As a result, the demand for animal growth promoters has helped increase the growth and productivity of animals. During the pandemic, the government imposed some lockdown restrictions which limited the availability of products in the market.
Key Developments
- In October 2023, Evonik China Co. Ltd. and Shandong Vland Biotech Co. Ltd. agreed to build a joint venture to expand their presence in gut health solutions products for farm animals globally. The partnership with Vland on gut health solutions is an essential element of Evonik’s strategy to offer system solutions for its customers in the animal feed industry.
- In December 2022, Adisseo Group signed an agreement to acquire Nor-Feed and its subsidiaries. The acquisition of Nor-Feed, a French group that designs, manufactures and markets plant-based specialty ingredients and plant extracts for animal nutrition.
Why Purchase the Report?
- To visualize the global natural growth promoters market segmentation based on type, distribution channel, packaging, application, and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of natural growth promoters’ market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The global natural growth promoters market report would provide approximately 69 tables, 76 figures, and 186 Pages.
Target Audience 2023
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
