Published: 2022 June 06
Natural Food Colorants Market
180 pages
Report Summary
Table of Contents

Natural Food Colorants Market is segmented By Form (Liquid, Powder, Gel, and Paste), By Type (Annatto, Caramel, Carmine, Elderberry, Lycopene, Paprika, Turmeric, Others), By Application (Food & Beverages, Pharmaceuticals, Cosmetics, Others), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029.

Natural Food Colorants Market is expected to reach a high CAGR 8% during the forecasting period (2022 -2029).

Natural Food Colorants Market - Strategic Insights



Market CAGR


Segments Covered

By Form, By Type, By Application and By Region

Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights.

Fastest Growing Region

Asia Pacific

Largest Market Share 

North America

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  • Natural food colors are derived from a wide range of sources such as vegetables, fruits, plants, minerals, and other edible natural sources. They impart color when added to food or beverages.
  • Food colorants are commonly used in commercial food production as well as domestic cooking to enhance the color and taste of both possessed and cooked food. The food color can influence perceived flavor in anything.
  • Demand for natural food colors is gaining traction in recent years especially due to shifting consumer preference for natural products over artificial coloring agents. Increasing consumer awareness about the benefits of natural ingredients over harmful artificial products is expected to augment product demand in the near future.
  • The benefits of natural food colors over artificial coloring agents is anticipated to augment the demand for natural foods colors across all the end-user industries in the forecast period.

Natural Food Colorants Market Dynamics

  • Growing end-user industries such as food & beverages, pharmaceuticals, cosmetics, and others are is of the major factors driving the global natural food colorants market. Natural colors are free from genetically modified organisms (GMO) and allergens and thus holds a high product safety index as compared to artificial additives.
  • Besides, the usage of these products allows vendors to meet strict regulatory standards regarding allowable elements in consumables. Thus, growth in the food & beverage industry is expected to propel the global natural food colorants market growth.
  • For instance, according to the United Nations Organization, the revenue of the food & beverage segment amounts to $95,277 million in 2018 which grew by approximately 11% from 2017. The rapidly rising F&B industry is will raise the market demand for natural food colorants such as carotenoids, curcumin, anthocyanin, and carmine. 
  • However, the key restraining factor limiting the demand for natural food colorants is higher prices as compared to synthetic or artificial colors.

Natural Food Colorants Market Segmentation Analysis

  • Based on the application the global natural food colorants market is broadly segmented as food & beverages, pharmaceuticals cosmetics, home crafts, and others. The food & beverage segment accounted for a major market share and is expected to grow at a high CAGR of 6% during the forecast period.
  • It is due to the application of natural food colors in wide varieties of food industry such as soft drinks, bakery and confectionery, dairy products, and others. The rising population across the globe sequentially increases the demand for healthy food with minimal synthetic ingredients. Rising preferences towards health and nature-derived food ingredients are likely to pave the market for natural food colors.
  • For instance, according to Small Business Development Centers (SBDC) the US bakery products industry includes more than 2,800 commercial bakeries with combined annual revenue of about $30 billion, along with about 6,700 retail bakeries with a yearly income of about $3 billion. Thus, growth in the food industry is driving the global natural food colorants market.

Natural Food Colorants Market Geographical Share:

  • The global Natural Food Colorants market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The Asia Pacific region accounted for major market share and is predicted to grow at a high CAGR of YY% during the forecast period.
  • The market of Asia-Pacific is mainly increased by the rapid expansion of food industries owing to urbanization along with rising populations across the region. Also, growing concern towards health along with increasing disposable income are swelling the demand for natural food colorants in this region.

Natural Food Colorants Market Competitive Trends:

  • Significant players of the global natural flavors market are GNT International, ITC Colours, Chr. Hansen, Kalsec, Naturex, Sensient Flavors, Dohler Group, Diana Naturals SAS, and others. The majority of these prominent players are adopting few organic and inorganic strategies such as product launches, collaboration, and product agreements, and other key developments to enhance their product portfolio in the global natural food colorants market. 
  • In November 2018, Diana Food launched its new facility, an ultramodern chicken processing plant in Banks County, Georgia, US. In November 2017, Chr. Hansen pushed back the boundaries of 'natural' ingredients by expanding its range of coloring foodstuff, helping food & beverage manufacturers in taking clear labels to the next level.


What is the Natural Food Colorants Market growth?

The market is growing at a CAGR of 8%.

What is Natural Food Colorants Market size in 2022?

The Natural Food Colorants Market size was valued at USD YY million in 2022.

Who are the key players in Natural Food Colorants Market?

ITC Colors, Chr. Hansen, Kalsec, Naturex, Sensient Flavors, Dohler Group.

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