Natural food preservatives prevent microorganisms from spreading, thus limiting or suspending the spoiling process. Due to the busy life schedule of individuals, packaged food has become widely popular these days. Therefore, producing food products that have a longer shelf life has become the top priority for manufacturers. As a consequence of this rising demand for packaged food, demand for good preservatives on the market has led. Studies have shown that there are exceptional properties of natural preservatives such as salt, sugar, alcohol and others increasing the shelf life of food products. In addition, these preservatives, being natural, have no harmful effects on the body of the consumer. The global demand for natural food preservatives is experiencing rapid growth these days as a result of these and many other advantages.
The global natural food preservatives market valued USD XX million in 2020 and is forecasted to reach USD XX million by 2028, growing at a CAGR of 3.7% during the forecast period (2022-2029)
The increasing number of product launches
In the forecast period, the rising number of creative product launches, along with the increase in new entrants in the market for natural food preservatives, are expected to make the market for natural food preservatives highly competitively priced. For instance, in January 2019, Kerry Group launched a non-GMO yeast as a natural solution for acrylamide reduction. Kerry Group’s latest solution, Acryleast, has been brought to market via a partnership with Renaissance BioScience. In addition, Arjuna Natural Extracts, one of the leading natural extracts manufacturers, has recently released an organic, formulation-specific preservative intended to increase the shelf life of chilled meats. According to Arjuna, X-tend’s natural formulation can safely switch with chemical nitrosomyoglobin-forming preservatives while remaining non-carcinogenic and safe for uptake in chilled meat.
Hence, such product launches are the is the major strategy that is supporting businesses in the natural food preservatives market. With constant research and development and incorporation of new technologies which can allow the manufacturers to produce the preservative cost-effectively, companies are bringing new products periodically in the global natural food preservatives market, thus driving the market growth.
However, while natural food preservatives are a beneficial choice from the perspective of consumer health, costs remain a major challenge ahead for producers who have a better share of the market for natural food preservatives. The growth of the demand for natural food preservatives has been slowed by the increased pricing of natural food preservatives over their synthetic counterparts, which is due to the high costs of processing and producing natural preservatives. Many natural food preservatives market entrants and emerging market players in the food and beverage industry continue to confine their production to the adoption of synthetic and chemical-based food preservatives due to the affordability factor. Further, the emergence of newer and technically advanced food preservation procedures is expected to render traditional preservation techniques outdated in the forthcoming years.
The salt segment is expected to dominate the global natural food preservatives market in the near future
The global natural food preservatives market has been segmented by product type into salt, sugar, oil, honey, citric acid, vinegar, and others. The salt segment is expected to grow at a CAGR of XX% during the forecast period. This was attributed to salt being easily available, cheap, and one of the earliest forms of food preservation used throughout the world. However, the citric acid segment is expected to grow at the fastest CAGR of XX% during the forecast period reaching XX million by 2028. Citric acid is found naturally in citrus fruits. It is widely used in carbonated drinks and as an acidifier in foods. The market for aerated drinks is growing exponentially, therefore, the market for citric acid is also expected to grow at a substantial rate.
Geographical Penetration: North America is the largest market for natural food preservatives with a share of nearly XX% in global sales value in 2020
By geography, North America is expected to dominate the natural food preservatives market. The rise in consumption of ready-to-eat food products as well as the increase in consumption of healthy food, especially with clean label ingredients, are the major drivers expected to fuel the natural food preservatives market growth in North America. Moreover, North America is a major exporter of fruits, thus increasing the demand for preservatives. The demand for natural preservatives has been motivated by awareness related to many risks associated with chemical preservatives. North America has highly regulated policies with respect to the commercialization of food products and ingredients. Such regulations have offered lucrative growth opportunities for manufacturers to introduce novel preservatives with minimum or no side effects on human health.
The global natural food preservatives market is highly fragmented and dominated by several small players. The most active companies across the globe are Cargill, DuPont, ADM, Corbion, Galactic and BASF. They have been expanding their geographical presence by acquiring or merging with the manufacturers in the foreign market. For instance, in March 2020, Corbion said in a release that it will invest in key growth areas such as natural food preservation and lactic acid through 2025 while looking to exit its co-packing blending and frozen dough businesses. Galactic introduced a new product by the name of Galimax Flavor V-50 in 2016. The preservative is capable of preserving organic food items such as vegetables and salads. This preservative disrupted the market based on its pocket-friendly price and exceptionally low side effects.
COVID-19 Impact: Supply chain disruptions with respect to the food industry have a negative impact on the market
Consumer behaviour shifts are having a major impact on the food industry and will likely lead to permanent changes in how consumers shop for food and how supply chains respond to changing consumer demand. As both retailers and manufacturers prioritize the re-stocking of essential food items in response to COVID-19, the daily routines and activities of food scientists, purchasing managers and operations personnel have changed. The focus shifts from product innovation and new launches to minimizing supply disruptions and shortages. Weaker consumer demand for lifestyle and wellbeing products due to social restrictions and lockdown policies shall have a negative impact on the demand patterns of food preservatives and certain categories of food additives. Moreover, a new study revealed that food preservatives present in processed foods may harm the body’s immune system. The pandemic has focused public and scientific attention on environmental factors that can impact the immune system. In 2019, the value of US fresh fruit and vegetable exports to the world reached $7.1 billion, a three per cent decline from the prior year. Canada remained the top US market, accounting for 49 per cent of exports, or $3.5 billion. The decrease in exports and imports also had a negative impact on the market.