Global Frozen Poultry Meat Market is segmented By Type of Poultry (Chicken, Turkey, Duck, Others) By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, E-Commerce, Others) By End-user (Household, Restaurants, Others) and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Market Size
Global Frozen Poultry Meat Market reached US$ 81.21 billion in 2023 and is expected to reach US$ 122.75 billion by 2031, growing with a CAGR of 5.3% during the forecast period 2024-2031.
The rising demand for convenience foods globally, driven by busy lifestyles and urbanization, leads to increased consumption of frozen poultry products. Moreover, technological advancements in freezing and packaging techniques are enhancing the quality and shelf life of frozen poultry meat, addressing consumer preferences for convenience without compromising on taste or nutrition. Additionally, the growing awareness of the benefits of protein-rich diets and the affordability of frozen poultry products compared to fresh alternatives are fueling market expansion.
Due to the growing awareness among consumers about the benefits of frozen poultry meat, manufacturers are investing in research and development of these products and expanding its market growth. In December 2021, Suguna Foods, the frozen poultry company in India, announced the launch of the Delfrez brand. This will enable the company to sell its items online and through its retail channel as part of a strategic brand overhaul.
Chicken accounts largest market share in the global frozen poultry meat market due to the rising demand for affordable nutrient-rich meat products.. Similarly, North America dominates the frozen poultry meat market, capturing the largest market share. North America's advanced poultry industry, shifting consumer preferences, and convenience-driven demand have significantly propelled the growth of the frozen poultry meat market.
Market Scope
| Metrics | Details |
| CAGR | 5.3% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Type of Poultry, Distribution Channel, End-User and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Increasing Demand for Protein-Rich Foods
As consumers become more health-conscious and prioritize balanced diets, there is a growing awareness of the importance of protein in maintaining overall health and wellness. Poultry meat, including chicken and turkey, is recognized for its high protein content and is preferred by consumers seeking nutritious food options. According to FAO, poultry meat is predicted to account for 41% of all protein derived from meat sources worldwide in 2030, up 2% from the base period 2018-2020.
Additionally, with changing dietary preferences and lifestyle patterns, there is a shift towards leaner meats like poultry, which offer a healthier alternative to red meats. Frozen poultry meat products provide a convenient and accessible source of protein, catering to the needs of busy individuals and families. As a result, the rising demand for protein-rich foods is driving the consumption of frozen poultry meat, contributing to the overall growth of the market.
Convenience and Longer Shelf Life
With busy lifestyles and hectic schedules becoming increasingly common, consumers are seeking convenient food options that require minimal preparation time. Frozen poultry meat offers a convenient solution as it can be stored for extended periods without compromising on quality or taste. The freezing process helps to preserve the nutritional content of the meat while extending its shelf life, allowing consumers to stock up on poultry products and use them as needed.
In April 2022, Prasuma, India’s chilled meat and frozen foodz brand, introduced new products under its frozen food portfolio. The company has expanded its frozen offering to include Bacon, Mutton & Chicken Shammi Kababs, Mutton & Chicken Seekh Kababs, Veg & Chicken Mini Samosa, and frozen Chicken Nuggets to keep satisfying its customers.
Perception of Quality
The perception of quality plays a significant role in restraining the growth of the frozen poultry meat market. Despite advancements in food processing and preservation techniques, there is a perception among some consumers that frozen poultry meat is of lower quality compared to fresh poultry. ome consumers prefer fresh poultry meat due to its perceived taste, texture, and nutritional benefits. Additionally, concerns about additives or preservatives used in frozen poultry products may deter health-conscious consumers from purchasing them.
This perception often stems from concerns about taste, texture, and nutritional content, as well as doubts regarding the freshness and safety of frozen products. Consumers may view frozen poultry meat as less desirable or less nutritious, leading them to prefer fresh alternatives. Consequently, this perception limits the market potential for frozen poultry meat, as consumers opt for perceived higher-quality options, impacting demand and sales.
Market Segment Analysis
The global frozen poultry meat market is segmented based on type of poultry, distribution channel, end-user, and region.
Rising Consumption of Chicken Meat Due to It’s Convenience and Versatility
chicken is widely recognized as a lean source of protein, appealing to health-conscious consumers seeking nutritious dietary options. Additionally, the growing popularity of chicken-based fast food items and ready-to-cook meals has fueled its demand, particularly in urban areas where convenience is paramount. According to the Our World in Data, in 2022, chicken meat production globally stood at 123.63 million tons.
Furthermore, as global incomes rise and dietary preferences evolve, there has been a notable shift towards increased poultry consumption, with chicken being the primary beneficiary due to its affordability compared to other meats. Moreover, advancements in food processing and packaging technologies have facilitated the availability of a wide range of frozen chicken products, further stimulating consumer interest and driving market growth.
Market Geographical Share
Growing Poultry Industry in North America
North America boasts a highly developed poultry industry with advanced technologies and efficient production processes, enabling large-scale production of frozen poultry meat to meet consumer demand. The U.S. Department of Agriculture (USDA, 2023) reports that in 2022, the United States exported poultry meat and related goods (but not eggs) worth close to $6.0 billion to more than 130 nations.
Additionally, changing consumer preferences towards convenient and easily accessible food options has driven the demand for frozen poultry products, which offer longer shelf life and convenience in meal preparation. Moreover, the rise in busy lifestyles and the increasing number of dual-income households have fueled the demand for quick and easy meal solutions, making frozen poultry meat an attractive choice for many consumers.
COVID-19 Impact Analysis
The COVID-19 pandemic had a significant impact on the frozen poultry meat market, both positively and negatively. Initially, the market experienced a surge in demand as consumers stockpiled food items amidst fears of supply chain disruptions and lockdown measures. This led to a short-term boost in sales as people sought long-lasting and easily storable food options.
However, as the pandemic progressed and restrictions tightened, the food service sector, a significant consumer of frozen poultry products, faced closures and reduced operations, leading to a decline in demand from this segment. Moreover, disruptions in transportation and logistics further complicated the distribution of frozen poultry products, impacting the supply chain and contributing to fluctuations in market growth.
Russia-Ukraine War Impact Analysis
The Russia-Ukraine conflict had notable repercussions on the frozen poultry meat market, The war disrupted supply chain and logistics. These disruptions led to a decrease in the availability of poultry products in global markets, contributing to supply shortages and price volatility. Additionally, retaliatory measures such as trade restrictions between Russia and Ukraine further hindered the flow of frozen poultry meat, affecting market dynamics in the region and beyond. Import-dependent countries reliant on Ukrainian poultry faced challenges in sourcing alternative suppliers, leading to market uncertainties and potential price increases.
Key Developments
- In February 2022, Food brand Seara, a producer of high-quality goods, announced to introduction of Seara Shawaya, a first-of-its-kind invention in the frozen foods sector, at Gulfood 2022, which takes place from February 13–17. The newest product from Seara, Shawaya-Chicken for Roasting, aims to close the gap in the market by providing a product with added value.
- In July 2020, Tyson Food, launched a range of frozen chicken products in the European market under its Tyson flagship brand. The brand has 28 frozen goods in several categories, such as coated, fried, skewers, and raw.
- In May 2023, in India, Kudumbashree opened a poultry processing plant at Kadhinamkulam to increase Kerala’s chicken project.
- In October 2023, the Ministry of Food and Agriculture (MoFA) in Ghana launched an initiative to increase domestic chicken output by providing 4.5 million day-old chicks.
- In March 2024, Moy Park, a poultry giant, introduced 4 frozen fakeaway products in Asia including peri peri Chicken strips and Tempura Chicken Chunks
Market Companies
The major global players in the market include Bachoco OK Foods, JBS S.A., New Hope Liuhe Co., Ltd., Sysco, Tyson Foods, Inc., Koch Foods, PERDUE, Foster Farms, Sneha Group, Skylark Hatcheries Pvt. Ltd.
Why Purchase the Report?
- To visualize the global frozen poultry meat market segmentation based on type of poultry, distribution channel, end-user and region as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of global frozen poultry meat market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The global frozen poultry meat market report would provide approximately 62 tables, 54 figures, and 250 pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
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