Breakfast Food Market Size, Share, Industry, Forecast and outlook (2024-2031)

Breakfast Food Market is segmented By Type (Cereals, Beverages, Bakery Products, Others), By Source(By Wheat, Oat, Corn, Others), Distribution Channel (Supermarkets, Convenience Stores, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Breakfast Food Market Overview

(200pages) A Report by DataM Intelligence estimates the Global Breakfast Food market to grow at a high CAGR Of 5.7% during the forecast period 2024- 2031. The competitive rivalry intensifies with The Kellogg Company, General Mills, Inc.., Britannia Inc., and others operating in the market.

It provides the essential nutrition and glucose required to the body, required for breaking the overnight fasting period. Consumers are becoming more health-conscious and looking for breakfast options that are nutritious and offer functional benefits, such as protein-rich options, plant-based options, and foods that are free from allergens. The increasingly interested in exploring new and diverse flavor profiles for breakfast is also driving the breakfast food market growth. Most common breakfast foods include cereals, eggs, toast, breads, and pancakes among others.

Breakfast Food Market Summary

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Breakfast Food Market Trends

Awareness Towards The Role Of Breakfast In Overall Nutrition Is Driving The Market Growth

Increasing health awareness and pressure of maintaining a healthy diet among consumers globally is making them increasingly prefer highly nutritious quick breakfast foods and ready-to-eat food products. Because of this, there is an increase in the number of fitness enthusiasts who are attracted to healthy foods, such as cereals and snack bars, regularly driving the growth of the market during the forecast period.​ For instance, in the Netherlands, survey participants ate breakfast on average 6 days a week as of 2022. 

The Busy Lifestyle Of Consumers Can Hamper The Breakfast Food Market Growth

Many consumers today have busy lifestyles, with hectic work schedules, long commutes, and other time constraints that can make it difficult to prepare and consume traditional breakfast foods. Furthermore, the busy lifestyle of consumers can lead to changes in breakfast habits, such as skipping breakfast altogether. For instance, Over 40% of urban Indian millennials skip breakfast. This can impact demand for certain types of breakfast foods and restrain the breakfast food market growth.

Breakfast Food Market Segmentation Analysis

The global breakfast food market is segmented based on product type, source, distribution channel, and region.

Convenience And Nutritional Value Of Cereals Is Expected To Drive The Segment Growth

In 2022, cereals segment had the highest market value of approximately 35.2%. Cereals are the main breakfast for many who have a busy lifestyle as it is easy and takes less time to prepare. For instance, in 2020, 283.39 million Americans consumed breakfast cereals (cold) and this number is anticipated to rise to 290.32 million in 2024. Cereals are easy and quick to prepare, requiring only a bowl, spoon, and milk or yogurt. This makes them an ideal breakfast option for busy consumers who are short on time in the morning.  Many cereals are fortified with vitamins and minerals, making them a good source of key nutrients. Cereals are often low in fat and calories, which can be appealing to consumers looking for a healthy breakfast option.

Breakfast Food Market Geographical Penetration

Established Breakfast Culture In The North American Region 

In 2022, North America had the highest share of the breakfast food market. Breakfast is an important meal in North American culture, and many consumers prioritize breakfast as a part of their daily routine. This creates a strong demand for breakfast foods in the region. For instance, according to Statista, nearly 35% of survey participants in the United States in 2022 reported eating breakfast every day. One in twelve respondents (12%), on average, said they occasionally eat breakfast. Moreover many of the most popular breakfast food brands are based in North America, including Kellogg's, General Mills, and Quaker Oats. 

Breakfast Food Companies and Competitive Landscape

The major global players in the market include The Kellogg Company, General Mills, Inc., The Kraft Heinz Company, Nestle S.A., Britannia Inc., Campbell Soup Company, Bob’s Red Mill Natural Foods, Mondelez International, Inc., Quaker Oats Company, and PepsiCo Inc.

COVID-19 Impact on Breakfast Food Market

COVID-19 Impact Analysis

The COVID-19 pandemic has significantly disrupted the eating habits and preferences of populations across the globe. Consumers turned towards nutritious foods that improve the immune system. Also, factors such as weight management, digestive health, and cognitive health gained interest, resulting in traction for food products labeled towards these concerns. Breakfast foods are the most affected segment of this trend. The market is likely to add a large number of new consumers in the near time owing to this rising awareness towards breakfast foods. However, the lockdowns imposed and the closure of food service outlets is the major factor attributable to the lower sales volume.

Russia-Ukraine War Impact

Both Russia and Ukraine have a large and growing population, which creates significant demand for breakfast foods. However, the Russia and Ukraine war can impact the breakfast food market, as consumers' purchasing power and disposable income affect their ability to purchase breakfast products. For example, economic instability or high inflation can lead to a decline in consumer spending on non-essential items like breakfast foods. 

Key Developments

• In March 2023, Rajdhani Foods entered the breakfast and snacking segment. It has launched cornflakes, choco flakes, oats, roasted chana, makhana, and sabudana. 
• In March 2022, NextGApex launched the made-in-India breakfast range brand ‘Mamafeast’.
• In October 2022, NextG Apex expanded its healthy breakfast range and launched Chocoflakes.

Why Purchase the Report?

• To visualize the global breakfast food market segmentation based on product type, source, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous data points of the breakfast food market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global breakfast food market report would provide approximately 61 tables, 61 figures, and 200 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies