Published: 2022 June 24

Baby Diapers Market Size, Competitive Landscape and Market Forecast - 2029

SKU : FMCG1016
180 pages
Report Summary
Table of Contents
List of Tables & Figures

Global Baby Diapers Market is segmented By Type (Cloth Diapers, Disposable Diapers, Biodegradable Diapers, Nappies, Others), By Sales Channel (Supermarkets / Hypermarkets, Online sales, Pharmacies, Convenience stores), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029


Market Overview

The Global "Baby Diapers Market" is expected to grow at a high CAGR during the forecasting period (2022-2029).

A baby diaper is a type of underwear that allows to defecate or urinate by absorbing them to prevent soiling of outer clothing or the external environment.

When diapers become stained, they need to be changed to stop the harmful effects and infections caused by them. Growing usage of diapers owing to various advantages is expected to drive the global baby diapers market.

Market Dynamics

Parents are looking for premium diaper products to offer better protection and safety. Ongoing advancements in the fabric used in a diaper, for extra absorption capability, leak-proof, and special user-friendly features of diapers along with various initiatives by manufacturers to increase their customer base is propelling the global baby diapers market. 

Further, the availability of diapers through e-commerce channels along with the rise in disposable income is boosting the market. Moreover, diaper banks have a significant effect on creating health awareness among consumers.

However, children who wear diapers may experience skin irritation, commonly referred to as diaper rash, can irritate the skin and can cause painful redness.

Also, declining birth rates are expected to hamper the global baby diapers market. According to World Data, over the past 50 years, the global fertility rate has halved, and the global average fertility rate is just below 2.5 children per woman in 2019.

Market Segmentation

Based on product the global baby diapers market is broadly segmented as cloth diapers, disposable diapers, biodegradable diapers, training nappies, and others. Among all these disposable diapers accounted for the major market in 2018. Disposable diapers are made up of super absorbent which is a moisture-absorbing gel, which soaks the waste and keeps the layer dry. Parents mostly prefer these due to the ease of use and with lightweight and multilayer sheets to provide extra layer of protection and to offer convenience. Also, owing to developing disposable diapers, companies are also focusing on recycling disposable diapers. Leading companies are taking various initiatives by developing plants that recycle disposable diapers.

However, over the forecast period, biodegradable diapers are expected to grow at a high pace over the forecast period. Rising preference towards using high-quality, eco-friendly products is the major factor boosting the biodegradable diapers demand across the globe. Also, to reduce the harmful effects of chemicals used in disposable diapers. Further, a combination of biodegradable and cloth diapers is projected to attract a higher number of customers. This hybrid diaper is made up of natural materials and cloth-like material, which create an absorbency layer, and can be used as a disposable diaper. 


Geographical Share

The global Baby Diapers market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

The Asia Pacific region accounted for a major market share in 2018 and is projected to grow at a high CAGR over the forecast period. This is attributed to raw material availability along with higher birth rates in this region.

Further, increasing hygiene & sanitary awareness among people have significantly contributed to the baby diapers market growth.

Also, emerging countries such as India and China are projected to dominate the market over the coming years owing to rising population and disposable income levels. According to a survey of the National Health of India in 2018, Indians give birth to around 27 million babies each year.


Competitive Trends

Significant players of the global baby diapers market are First Quality Enterprises, Inc., Procter & Gamble Co., Hengan International Group Company Ltd., Kimberly-Clark Corp., Unicharm Corp., KAO Corp., Philips Healthcare, Dry lock Technologies NV, Cotton Babies, The Honest Co, and others.  

The majority of these prominent players are adopting a few organic and inorganic strategies such as product launches, collaboration, and product agreements, and other key developments to enhance their product portfolio in the global baby diapers market. For instance, in March 2019, P & G introduced Pampers Cruisers 360 FIT, it has a stretchy waistband that adapts to every wild move a baby makes.

In August 2018, Kao Corp. joined Mitsui & Co. to enter the Indian diaper market.

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