Automotive Seat Market Size, Share, Industry, Forecast and outlook (2024-2031)

Automotive Seat Market is segmented By Type (Bench seats, Split seats, Bucket seats, Captain's seats, Sports seats, Power seats, Folding seats, Tuner seats), By Technology (Customizable Multi-way Adjustable Seats, Stress & Fatigue Detecting Seats, Smartphone Connected Seats, Customized Massage Seats, Memory Seats, Others), By Material (Ultra suede/Alcantra, Leather, Leatherette/Vinyl, Polyester, Nylon, Faux vinyl fabric, PVC fabric, Others), By Component (Head Rest, Seat Back, Seat Cushion, Wing, Seat-belts, Air-bags, Arm-rests, Others), By Mechanism (Recliners (Tracks, Cushion height adjustment/tilt)), By Vehicle (Passenger Vehicle, Commercial Vehicle), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Automotive Seat Market Size

Global Automotive Seat market reached US$ 69.9 billion in 2023 and is expected to reach US$ 100.10 billion by 2031, growing with a CAGR of 4.7% during the forecast period 2024-2031.

Automotive seating industry recognizes that seat design and functionality will need to adapt to meet evolving mobility needs. Seating continues to be a hotbed of innovation, now driven by vehicle electrification, autonomous vehicles and automated features, high-end sustainability and circularity targets and light-weighting goals. With innovation gaining focus in the automotive seat market, many companies are investing heavily in R&D for innovative and novel automotive seating solutions. For instance, in October 2023, Magna International (MG-T) announced the introduction of an industry-first seating solution that will further accelerate the decarbonization of the automotive sector.

In 2023, Asia-Pacific is expected to be the dominant region holding over 1/3rd of the global automotive seat market. Automotive manufacturers and suppliers have been increasingly adopting lightweight materials for seats to improve fuel efficiency and meet regulatory standards. Advanced materials, such as high-strength steel, aluminum and composite materials, are being utilized to reduce the overall weight of the vehicle. Consumers in the Asia-Pacific, particularly in countries with a growing middle class, have been placing a higher emphasis on comfort and customization features in automobiles, including advanced seating options.

Market Summary

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Market Dynamics

Growth in Automotive Sales 

The global market for automotive seating is experiencing significant growth, propelled by a 7.96 percent year-on-year rise in the production of global passenger vehicles, as per the report given by the International Organization of Motor Vehicle Manufacturers (OICA). Growing popularity of electric and hybrid vehicles, which serves as a significant driver within the automotive sector. The industry has remarkably rebounded from the challenges posed by the COVID-19 pandemic, evident in India's impressive 24% increase in the manufacturing of passenger and commercial vehicles in 2022, reaching 5.45 million units.

The recovery is driven by demand resurgence in rural areas and the burgeoning lower-priced budget car segments. Notably, foreign carmakers are strategically expanding their presence, exemplified by Hyundai's acquisition of General Motors' defunct production plant in Talegaon, Maharashtra and its significant investment in existing plants in Tamil Nadu to bolster electric vehicle production.

With India's robust automotive manufacturing ecosystem, companies are leveraging the market as an export base for other regional markets, as demonstrated by Citroen's plans to utilize its Indian production plant for exports to Nepal, South Africa and ASEAN countries. The global landscape indicates a promising future for the automotive seating market, offering major growth opportunities for both local and multinational Tier-1 companies throughout the forecast period. 

Cutting-Edge Manufacturing Methods and Emerging Technologies

The automotive seat market is experiencing robust growth, propelled by innovative manufacturing techniques and the integration of new technologies. The embrace of advanced methods is reshaping the industry, with a notable trend being the emphasis on thermal comfort in car seats, meticulously crafted to offer a personalized climate environment.

The technology represents a paradigm shift, optimizing energy consumption by precisely directing air towards the individual's body through the utilization of zonal controls and adaptive learning of occupant preferences. The not only elevates comfort for vehicle occupants but also contributes to the overall efficiency of the vehicle, particularly in the context of electrified vehicles with extended range capabilities. The synergy between cutting-edge manufacturing and technological advancements is fostering a new era of automotive seating solutions that prioritize both comfort and energy efficiency.

High Manufacturing Costs

The high manufacturing costs associated with advanced automotive seats act as a significant constraint on the market. The elevated expenses create barriers for widespread adoption and limit the accessibility of advanced seat technologies to a broader consumer base. The exorbitant production costs restrict manufacturers from offering these innovative seats at competitive prices which ultimately hampering market growth.

The hefty investment required for research, development and production of advanced automotive seats contributes to their limited market penetration. Manufacturers face substantial financial burdens due to the inclusion of the acquisition of expensive materials, specialized equipment and the need for skilled labor. All factors drive up the overall cost which makes it challenging to produce these seats on a large scale.

Market Segment Analysis

The global automotive seat market is segmented based on type, technology, material, component, mechanism, vehicle and region.

Evolution of Slider Mechanisms in Automotive Seating

The slider mechanism in automotive seating market has undergone tremendous changes over the previous decade. For instance, due to low economic growth and smaller purchasing power of the Indian, African consumers, most cars were basic, economical models that utilized a mechanical sliding mechanism for seat adjustment. The slider mechanism is particularly valuable in addressing the diverse needs of drivers and passengers, ensuring that each occupant can find an ideal seating position. The innovation not only contributes to enhanced driving comfort but also aligns with the broader industry trends focusing on smart and adaptable seating solutions. As automotive manufacturers continue to prioritize user experience and customization, the slider mechanism seat plays a pivotal role in providing versatile and comfortable seating options, ultimately elevating the overall driving and riding experience.

Therefore, automotive manufacturers have started including electric actuated sliding mechanisms in the higher trims of budget cars, which was once relegated only to luxury vehicles. Furthermore, carmakers have increased model trim levels at varying price points in order to attract consumers with budgetary constraints. Electric slider mechanisms are most commonly found in multipurpose vehicles (MPVs). 

Further the growing popularity of MPVs in the market has led to a slew of launches by various carmakers and the segment is characterized by intense competition among the major players. For instance, Toyota’s Innova Hycross competes against Kia Motor’s Carnival in the premium MPV segment. Furthermore, gauging growing consumer interest in luxury MPV segment, Toyota launched the Vellfire MPV and the Lexus LM MPV for the Indian market in August 2023.

Market Geographical Share

Transformative Shifts in the North America Automotive Seating Market

North America automotive seating market is currently undergoing a transformative shift, spurred by innovative thinking around the impact of autonomous vehicles and evolving mobility trends on seating configurations. Seizing the opportunities presented by cutting-edge technology, the development of smart seating systems holds immense potential for enhancing user experiences and meeting the demands of modern lifestyles. 

In a significant move, Lear Corporation, a global automotive technology leader in Seating and E-Systems, completed the acquisition of Kongsberg Automotive’s Interior Comfort Systems (ICS) business unit in February 2022. The strategic move is poised to propel Lear's seat component capabilities, offering an expanded range of thermal and comfort seating solutions, including seat heating, ventilation, massage and lumbar support. 

Further major players like Toyota and GM, projecting a 9 percent increase in U.S. auto sales to approximately 15 million vehicles in the current year. Although 2022 presented challenges, especially with the semiconductor microchip shortage and disruptions in the supply chain, the National Automobile Dealers Association (NADA) is optimistic about a strong recovery in 2023. NADA foresees a significant growth in sales, reaching 14.6 million units and showcasing a promising growth rate of 6.6 percent compared to the previous year. 

Market Competitive Landscape

The major global players include Adient plc, Lear Corporation, Toyota Boshoku Corporation, TS TECH CO.,LTD., Uno Minda, NHK SPRING Co.,Ltd, Bharat Seats Limited, Magna International Inc., Faurecia, Recaro Holding

COVID-19 Impact Analysis

The COVID-19 pandemic made a global disruption which impacts various industries including the automotive sector and consequently the automotive seat industry. With the World Health Organization declaring the outbreak a pandemic manufacturing plants were shuttered and showrooms experienced a sharp decline in consumer quantity which affected vehicle sales and major industry events were canceled . The unprecedented circumstances adversely affected the automotive seat industry.

Also, the cancellation on of industry events limited opportunities for showcasing new technologies and innovations in the automotive seat sector. While the industry is expected to recover as the situation improves and businesses adapt with the pandemic undeniably presented significant obstacles for the automotive seat industry, necessitating resilience and adaptation to overcome these unprecedented challenges.

Russia-Ukraine War Impact 

Russia and Ukraine war has inflicted significant challenges on the automotive seat industry. Disrupted supply chains, diminished market demand, uncertainties regarding foreign investments and infrastructure damage have collectively contributed to a detrimental impact. The imposition of trade restrictions, border closures and logistical challenges arising from the conflict has disrupted the supply chains of automotive seat manufacturers.

Procuring raw materials and components from both Russia and Ukraine has become increasingly challenging, resulting in delays and heightened costs. The geopolitical tensions and economic instability stemming from the conflict have adversely affected consumer sentiment in both nations, leading to a decline in market demand for automotive seats, consequently reducing sales and production volumes

AI Impact

Artificial intelligence (AI) is driving a transformation in the automotive industry, particularly through the development of smart car seats. The innovative technology not only elevates passenger comfort and safety but also reshapes the overall driving experience. Leading the charge in this AI revolution is Faurecia, a technology-driven automotive company at the forefront of creating intelligent car seating solutions.

Faurecia is pioneering the development of smart car seats designed to adapt to individual preferences, providing a personalized and comfortable seating experience. The company's cutting-edge technology ensures that the seats automatically adjust to the occupant's preferred cushioning and temperature settings. The level of customization not only meets the evolving demands of modern consumers but also sets a new standard for innovation in the automotive seating sector.

The integration of AI in car seats marks a significant leap forward, offering a glimpse into the future of automotive technology. With companies like Faurecia spearheading these advancements, the growth of innovative and intelligent seats is poised to reshape the automotive landscape, setting new standards for comfort and personalization.

Key Developments

• In May 2023, Toyota is undertaking a redesign of seat frames to enhance safety, comfort and sustainability for the future. By utilizing generative design company is able to explore innovative shapes that human designers may not have conceived and still adhering to specific design parameters such as size and weight. Leveraging AI-based tools with these concepts are transformed into tangible products that are both visually appealing and user-friendly and meeting the desired functions and preferences of customers.
• n March 2023, Frank Stephenson Design, a child safety technology company based in US, unveiled the world's safest digital smart baby car seat. Drawing inspiration from an egg, the seat is designed in a unique pod shape. Named babyark, it utilizes patented, state-of-the-art technology to ensure the safety of infants, offering a groundbreaking solution to protect young lives.
• In July 2022, Hyundai Transys, a global auto parts manufacturer and affiliate of Hyundai Motor Group introduced an innovative and sustainable seat concept. The new concept showcases the company's commitment to pushing the boundaries of innovation in automotive seating. By combining cutting-edge technology and a focus on sustainability, Hyundai Transys aims to provide advanced and eco-friendly seating solutions for the automotive industry.

Why Purchase the Report?

• To visualize the global automotive seat market segmentation based on type, technology, material, component, mechanism, vehicle and region as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous data points of automotive seat market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global automotive seat market report would provide approximately 75 tables, 77 figures and 195 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies