The global pregnancy testing market size was worth $1,174.8 million in 2018 and is forecasted to reach $1,687.2 million by 2026, at a CAGR of 4.6% during the forecast period.
The pregnancy test kit detects the presence of human chorionic gonadotropin (HCG) level in the urine to confirm the pregnancy. The demand of pregnancy test kits is increasing due to rising demand for easy and convenient ways to get faster results, and easy availability of pregnancy kits through various distribution channels, like pharmacy/drug stores and online stores. Also, the presence of smart countdown and digital test kits are expected to accelerate the global pregnancy testing market over the forecast period.
Global pregnancy testing market growth is driven by the growing prevalence for gynecological issues and fertility disorders, growing demand for self-detecting pregnancy kits, increasing government support for the use of pregnancy tests, technological advancements in pregnancy test kits, increase in unintended pregnancy rate as well as adolescent pregnancy rate and increase in the number of launches of new products.
Growing prevalence of fertility disorders is expected to boost the market over the period of forecast. For instance, according to the World Health Organization, in 2010, around 48.5 million couples worldwide are unable to have a child. They found that 1.9 % of women of 20-44 years old, those who opted for a child were unable to have first live birth and 10.5 % of the women who already had given birth were unable to have another baby after five years of trying. Thus, the increased prevalence of fertility disorders is leading to the growing demand for pregnancy testing kits.
Market Segmentation
The pregnancy testing kits market is valued at USD749.1 Mn in 2018 and is estimated to grow at a CAGR of 4.4 % over the forecast period to reach a USD1,057.5 Mn by 2026.
The pregnancy testing kits holds 63.8% of the market share in 2018, and is expected to be 62.7% by 2026, for the global pregnancy testing market. The collective revenue of the pregnancy testing kits segment is estimated to beUS$ 7,237.0 Mn over the forecast period for 2019-2026. The pregnancy test kits senses tiny amount of HCG (Human Chorionic Gonadotrophin; female pregnancy hormone), the amount of which increases during early stages of pregnancy in the female body.
The pregnancy test kit detects the pregnancy hormone, human chorionic gonadotrophin (hCG), in the urine or serum. The test can be taken on the first day of the missing period. Continuous technological advancement in the pregnancy test kits, is one of the major factors, which is expected to drive the growth of the market. The demand for pregnancy test kits is increasing substantially owing to increasing incidences of unplanned pregnancy globally is driving the global pregnancy testing market. Introduction of newer products is an ongoing trend in the pregnancy testing market. Lack of awareness among the people especially in developing countries , is a major retraining factor, which can hinder the overall growth of the pregnancy testing market.
Geographical Analysis
North America is dominating the global pregnancy testing market in 2018 and estimated to hold largest market size over the forecast period (2019-2026) owing to the increased awareness among the women leading to the increased demand for self-detecting pregnancy kits, growing fertility disorders, increased unplanned pregnancy rate, presence of favorable government initiatives related to family planning. The unplanned pregnancy rate in the US is expected to boost the market. For instance, according to a 2017 report from the Guttmacher Institute in the US, it is estimated that 52% of unintended pregnancies are due to not using the contraceptives, and 43% of pregnancies result from incorrect contraceptive use, and only 5% are due to contraceptive failure. Growing prevalence of fertility disorders is expected to boost the market. For instance, according to the CDC-National Survey of Family Growth (2011–2015) report, the prevalence of infertility among the married women of 15–44 years old was 6.7% and over 12.1% of women of 15–44 years old had impaired fecundity. Thus, the growing prevalence of fertility disorders is leading to increased demand for pregnancy testing kits.
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