Women Health Probiotic Supplement Market Size, Share, Industry, Forecast and outlook (2024-2031)

Report Overview

Global Women Health Probiotic Supplement Market reached US$ 1,544.28 million in 2023 and is expected to reach US$ 5,009.04 million by 2031, growing with a CAGR of 18.31% during the forecast period 2024-2031.

The increasing recognition among consumers of the significance of gut health and its correlation with general well-being has greatly fueled the market demand for probiotics. Given the ongoing scientific study emphasizing the crucial function of the gut microbiome in preserving digestive health, immunological function, and even mental well-being, an increasing number of individuals are acknowledging the need of include probiotics into their daily regimens.

Women's health probiotic supplements include advantageous bacterial strains intentionally designed to enhance vaginal and urinary tract health, strengthening inherent immune responses against infections and fostering general wellness. With an increasing focus on empowering women regarding their health and encouraging them to take proactive self-care.

As heart disease becomes a significant issue, particularly in the United States where it is the primary cause of female mortality, the need for preventative healthcare solutions is escalating. The prevalence of heart disease among American women exceeds 60 million, highlighting the pressing necessity for comprehensive strategies to promote optimal health. Specialized probiotic supplements designed for female health not only provide assistance for the health of the vagina and urinary system but also show potential in addressing wider health issues.

Market Scope

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Market Dynamics

The Impact of Lifestyle Changes and Personalized Health Solutions

Transforming lifestyles, characterized by elevated stress levels and unhealthy eating patterns, are compelling women to seek probiotics, which promote a thriving gut microbiota. Emerging patterns in preventative healthcare and proactive wellness interventions are also motivating women to actively pursue probiotics as a natural means of promoting gut health. The primary contributing factor to the expansion of probiotics in the women's market is the heightened consciousness among consumers regarding the significance of gut health and its impact on the general well-being of women.

Women are becoming increasingly cognizant of their digestive and immunological systems, leading to a rise in the need for personalized formulations. Novel product formulations tailored to target specific feminine health issues are enticing women to pursue customized solutions for their well-being, resulting in the expansion of the market.

Rising Digestive Issues and Stress Fuel Growth in the Feminine Probiotic Supplement Market:

The rising incidence of gastrointestinal problems, such as bloating, gas, and irregular bowel movements, is a major factor contributing to the expansion of the Feminine Probiotic Supplement Market. Given the increasing number of people suffering from these discomforts, there is a greater need for products that may efficiently relieve these symptoms. Current data indicate that digestive problems impact a significant number of individuals worldwide, and the prevalence is consistently increasing. The upward trend in the need for digestive health solutions directly results in higher sales and market growth for probiotic supplements targeted toward women.

Also, the growing incidence of stress and its adverse impact on digestive well-being are key factors driving the growth of the Market. The association between stress and gastrointestinal dysfunctions, such as irritable bowel syndrome (IBS) and functional dyspepsia, has prompted persons to actively pursue effective strategies for symptom management.

In light of the growing prevalence of stress in contemporary lifestyles, there is a rising need for probiotic supplements specifically designed to mitigate digestive problems caused by stress. This engenders a ripe market environment for feminine probiotic supplements that target both gastrointestinal well-being and stress mitigation.

Lack of Consumer Awareness:

Despite the growing interest in probiotics, there remains a significant lack of consumer awareness on the specific benefits of these dietary supplements for the health of women. An important proportion of women are unaware of the gastrointestinal health advantages, urinary tract infection (UTI) prevention, and vaginal health maintenance that probiotics can offer. Lack of comprehensive knowledge on this subject obstructs consumers from making educated decisions when selecting products tailored to their needs, so complicating the adoption of probiotics specifically designed for women.

Moreover, the wide variety of probiotic strains available in the market and their unique health benefits can be confusing for consumers. Without specific guidance or education, women may hesitate to invest resources in probiotic supplements, especially when they are uncertain about the effectiveness of the items on the market. This absence of understanding is a critical barrier hindering the market from reaching its utmost effectiveness.

Market Segment Analysis

The global contact adhesives market is segmented based on form, strain type, sales channel and region.

Based on the Strain Type, the Lactobacillus dominated the market :

The lactobacillus bacterial strain type found in women's probiotics is highly regarded for its efficacy in treating women's health issues, particularly related to urinary tract infections, bacterial vaginosis, and digestive functioning. The capacity of this strain to sustain a robust vaginal microbiota and inhibit yeast infections is being well-received by numerous female consumers.

Augmenting the immune system, evidence indicates that the ingestion of yogurt or milk containing particular strains of Lactobacillus, or the use of supplements containing Lactobacillus or Bifidobacterium, can enhance the body's innate immune response. A study revealed that administering supplements for a period of 6 months served as a secure and efficient method to decrease fever, cough, and the length of antibiotic therapy, while also reducing the number of school days missed by children aged 3 to 5 years.

Market Geographical Share

The contact adhesives market in North America is estimated to account for the largest share:

Driven by rising female participation in sports and a growing older population, the North American region is expected to dominate the market. Furthermore, the increasing inclination of contemporary women towards self-care is anticipated to enhance the demand. According to the 2024 America Health Ranking data, the occurrence of obesity rises significantly with age, especially among women between the ages of 35 and 44, as opposed to those aged 18 and 24 and 25 and 34. This trend exhibited the increasing focus on self-care.

The United States market has been experiencing consistent growth primarily driven by significant investments in healthcare research and advancements in probiotic compounds. Moreover, the robust distribution network of American firms and the growing emphasis of probiotic producers on premium products are key elements that enhance the female-specific probiotic supplements industry.

Russia-Ukraine War Impact Analysis

The ongoing conflict between Russia and Ukraine have resulted in substantial interruptions to supply chains across several sectors, including the probiotics industry. Ukraine and Russia are significant suppliers of raw materials widely used in agricultural and pharmaceutical production, particularly for the formation of components used in probiotic supplements. The persistent conflict has led to limitations in the availability, increased costs of production, and difficulties in managing logistics, therefore negatively impacting the accessibility of probiotic products in the region. Industry firms are facing increasing transportation costs and difficulties in acquiring resources, which could hinder the growth of the market in affected areas.

Moreover, the imposition of economic sanctions on Russia and the ongoing conflict in Ukraine have led to a decline in the purchasing power of consumers, particularly in Eastern Europe. This has therefore affected the market for health supplements, including probiotics. Based on the rising inflation and evolving consumer preferences for essential products, the probiotic supplement market in these regions is projected to undergo a slowdown in its growth in the next years. To address these challenges, firms may need to explore other supply methods and markets.

By Form

• Liquid Drops
• Powder
• Ready-to-Feed Liquids
• Chewable Tablets
• Gummies

By Strain Type

• Lactobacillus
• Streptococcus
• Bifidobacterium
• Propionibacteria
• Enterobacteria
• Saccharomyces

By Sales Channel

• Hypermarket/Supermarket
• Specialty Stores
• E-Commerce
• Drug Stores & Pharmacies
• Health & Wellness Stores
• Convenience Store
• Departmental Stores
• Mass Grocery Retailers

By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In January 2024, Dr. Reddy obtained the whole range of MenoLabs supplements from Amryis Inc. This includes seven branded products specifically designed to provide optimal health support during the perimenopause and menopausal stages. This strategic decision is intended to accelerate expansion in the women's health sector and strengthen Dr. Reddy's increasing presence in the burgeoning global markets for women's nutrition and wellness.
• In August 2023, Designs for Health, a brand of supplements for healthcare practitioners, launched two new formulations specifically designed for women's health, targeting various stages of life. Both ProbioMed Women and FemGuard-HF incorporated hormone-free phytoestrogens to promote vaginal health and GI balance. Anticipated is that this launch will enable the organization to augment their women's health portfolio, effectively catering to a wide range of health requirements.
• In May 2023, TruBiotics launched a range of women's health probiotic supplements designed to meet the needs of different life stages. The supplements targeted physiological issues such as gastrointestinal, vaginal, urinary, and skeletal health, as well as improving hair, skin, and nail health.
• In September 2023, Culturelle® Probiotics initiated Close the Gap, a campaign aimed at tackling gender healthcare inequalities. Propelled by the brand, its objective was to provide education, champion, and enhance consciousness of women's health concerns, with the goal of closing disparities in healthcare availability and results.

Market Competitive Landscape

The major global players in the market include Nestlé, Bayer, Unilever, P&G, Now Health Group, Amerifit Brands, Reckitt, The Clorox Company, Solimo, Physician's Choice, Jiangzhong Pharma, and WonderLab

Why Purchase the Report?

• To visualize the global contact adhesives market segmentation based on form, strain type, sales channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of contact adhesives market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global contact adhesives market report would provide approximately 86 tables, 85 figures, and 224 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies