Wireless Mouse Market Size, Competitive Landscape and Market Forecast - 2029

SKU: DM2458 | Last Updated On: Sep 02 2022 | Available Formats

> Global Wireless Mouse Market Expected to reach a high CAGR By 2029: DataM Intelligence

Global Wireless Mouse Market is segmented By Product Connectivity (Product Connectivity for the ICT industry, Radio Frequency, Bluetooth), By Distribution Channel (Online, Offline), By Application (Desktops, Laptops, Notebooks, Others), By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029.

 

Market Overview

[178 Pages Report] The Global Wireless Mouse Market is expected to grow at a CAGR of 3.7% during the forecasting period (2022-2029).

Wireless Mouse Market - Strategic Insights

Metrics

Details

Market CAGR

 3.7%

Segments Covered

By Product Connectivity, By Distribution Channel and By Region

Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights.

Fastest Growing Region

Asia Pacific

Largest Market Share 

North America

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Wireless mouse is a computer mouse connected to computers and laptops without the use of any wires.

Market Dynamics

The market is driven by the rising demand for a wireless mouse for the gaming industry and IT industry due to surge in digitalization

Wireless mouse is increasing in demand with the rise in the adoption of advanced technology of mouse with improved battery life. Furthermore, an increase in employment in the Information and Communications Technology sector which requires computers and wireless mouse has also proved to be a driver of the market. There is a rise in the launch of new innovative technology implemented with the highest battery power of wireless mouse for gaming and other IT-related industry. For instance, in June 2021, Switzerland-based tech firm Logitech launched that its G PRO Wireless Gaming Mouse, which is the first product to feature a new carbon impact label, i.e., it lowers carbon footprint which was polluting the environment. In Dec 2018, Razer Company had launched and designed the world’s first wireless mouse and keyboard for Xbox. This product had stable and fast connectivity with a 2.4 GHz wireless connection of the mouse and keyboard and could provide a battery life of up to 40 hours with a single charge.

Factors which inhibit the growth of the market are that they are costly to maintain, they are more expensive than the wired mouses and disturbances in networks and signals will interfere with the working of the wireless mouse.

COVID-19 Impact Analysis

The COVID-19 pandemic has negatively impacted the global wireless mouse market. The disruptions in supply chain management along with disturbances in production and manufacturing units dented the growth of the market. The raw materials used in manufacturing wireless mouses were not transported to the factories due to the government enforced lockdowns and curfews across the world. Furthermore, the supply of the raw materials and the finished products were also halted due to it. Consequently, the demand for wireless mouse also decreased thereby limiting the growth of the market. Even though the pandemic affected the growth of the market but the post-pandemic scenario has improved. The global wireless mouse has recovered and is set to grow during the forecasted period.

Segment Analysis

The global wireless mouse market is segmented based on product connectivity, distribution channel, application, and region.

The market is classified based on the application as desktop, laptops, notebooks and others

Among this the desktop segment had the highest market share in 2019 as a surge in the utilization of wireless mouse by the gaming audiences which are being played on the desktops. The demand for online and offline gaming is on the surge and is expected to grow even more. As per the UK Interactive Entertainment Association (Ukie) games audience was estimated from around 2.2 to 2.6 billion people across the globe which utilizes wireless mouse for playing video games on the desktop.

The laptops segment is also expected to witness positive market growth due to the growing demand for the wireless mouse used for operating in information technology companies and by gaming enthusiasts. In general, the demand for laptops have increased a lot due to its portability and ease of use. In 2019, the global laptop market size was estimated at USD 134.3 billion.

Depending on the distribution channel, the global wireless mouse is segmented into online and offline

Among these, the offline segment had the highest market share in 2019. This growth is anticipated due to the rise in the retail shopping trends among the people from the developing region like India, China and Brazil.

Similarly, the online segment is projected to grow at a very fast rate due the increasing global connectivity and owing to an increase in the e-commerce trends with a surge in online sales through portals like Flipkart, Amazon, etc.

In terms of product connectivity, the global wireless mouse market is bifurcated into a radio frequency and bluetooth

Among this Radio Frequency segment had the highest share in 2019 owing to increasing new radio frequency-based launching of a wireless mouse by the prominent players like Samsung, Razer, Logitech, Microsoft Corp., Razer, L.P., Apple, Dell Technologies, Lenovo Group Ltd, and Anker Innovations. For instance, in June 2020, Lenovo Group has launched the legion M600 wireless gaming mouse with a higher battery life of up to 200 hours.

Similarly, the Bluetooth segment is also increasing at a fast pace owing to a surge in the adoption of wireless mouse with Bluetooth connectivity by people across the world.

Geographical Presentation

By region, the global wireless mouse market is segmented into North America, South America, Europe, Asia-Pacific, Middle-East, and Africa

Among all of the regions, North America dominated the global wireless mouse market and expected to grow at the highest CAGR during the forecasted period due to the presence of advanced technology adoption and surge in digitalization followed by the European region. According to CompTIA Organization, the United States has the largest technology market value estimated at around USD 1.7 trillion representing 32% of the world tech market.

The Asia-Pacific region is expected to have positive market growth due to the growing technological advancement like wireless connectivity and high battery power technology especially in South Asia and Pacific regions in countries such as Indonesia, Pakistan, India, and Bangladesh. The increasing advanced technology adoption for computer accessories like a wireless mouse, keyboards, etc with a surge in manufacturing facilities and rising purchasing power of the people shall boost the demand for the wireless mouse over the forecasted period. Several companies are shifting their manufacturing facilities of computer accessories like a wireless mouse, keyboard, etc to the Asia Pacific, Middle-East, and Africa regions due to the surge in demand by IT companies and the digital gaming population. The drastic market growth is expected to witness in countries such as China, India, and the UAE due to the rapid economic growth because of the rising in the adoption of digital technologies in these countries.

Competitive Analysis

The global wireless mouse market is highly competitive with the presence of several international and local markets. Product diversification, revenue generation, and opportunities intensify the market competition. Samsung Group, Logitech International S.A., Microsoft Corp., Razer, Hewlett-Packard, L.P., Apple, Dell Technologies, Lenovo Group Ltd, Anker Innovations Ltd., and SteelSeries are the leading market players with significant market share.

Major players are receiving launching new technology advanced wireless mouse for the gaming industry as well as for iPad products. For instance, in March 2020, Logitech International S.A had launched the pebble mouse i345 with Bluetooth connectivity, ultra-portable, comfortable wireless for any iPad and personal computers. Furthermore, in April 2020, Logitech Company has launched a light synchronous new Logitech g203 gaming mouse with high performance, versatility, and a classic design at an affordable price. Such a rise in new product launch with the adoption of new technology impels the growth of the wireless mouse market during the study period.

Companies are entering into collaborations, acquisitions, mergers, and licensing for increasing their market penetration. For instance, in June 2018, Microsoft and Razer agreed to collaborate for bringing wireless mouse and keyboard which are supporting Xbox. Furthermore, in 2019, Microsoft and Alphabet made investments in telecommunications equipment by acquiring Motorola and Nokia.

Samsung

Overview: Samsung is a South Korean multinational conglomerate and includes Samsung Electronics, Samsung Heavy Industries, Samsung Engineering.

Product Portfolio: Its products include automotive, consumer electronics, electronic components, semiconductors, solid state drives, telecommunications equipment, etc.

Key Developments: In 2020, Samsung Acquired Network Services Provider TeleWorld Solutions to Accelerate U.S. 5G Network Expansion.

Why Purchase the Report?

  • Visualize the composition of the global Wireless Mouse market products in terms of Product Connectivity, and application highlighting the critical commercial assets and players.
  • Identify commercial opportunities in the global Wireless Mouse market by analyzing trends and co-development deals.
  • Excel data sheet with thousands of data points of global Wireless Mouse market-level 4/5 segmentation.
  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.

**The global Wireless Mouse market report will provide access to approximately 53 market data tables, 44 figures, and 178 pages

Target Audience

  • Industry Investors/Investment Bankers
  • Suppliers/Buyers
  • Education and Research Institutes
  • Manufacturers
  • Research Professionals
  • Emerging Companies
  • Distributors

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