Overview
Global vitamins market size reached US$ 7.12 billion in 2024 and is expected to reach US$ 12.34 billion by 2032, growing with a CAGR of 7.12% during the forecast period 2025-2032.
The global vitamins market is witnessing unique shifts driven by health policy, consumer behavior, and regulatory frameworks. Gummy supplements have surged in popularity, with global sales surpassing USD 7 billion in 2022, per industry reporting. According to the US FDA, a new Dietary Supplement Ingredient Directory launched in 2023 enhances transparency and regulates supplement ingredients.
Over 81 countries have implemented mandatory food fortification programs, enriching staples with vitamins like A and folate, according to the Global Fortification Data Exchange. UK-based Vitabiotics reported a 9.5% profit increase in 2023, reflecting growing consumer demand. Australia’s Blackmores also attributes 25% of its revenue to China's expanding vitamin consumer base.
Vitamins Market Trend
Consumers are increasingly opting for plant-based and personalized vitamins, reflecting a broader move toward preventive health and wellness. The surge in e-commerce has also made vitamins more accessible, especially in urban and semi-urban areas. A youthful population, with increasing disposable income, is further driving demand—especially among adults seeking to manage lifestyle-related conditions.
The market is also influenced by educational campaigns promoting micronutrient intake. Vitamin D, B-complex, and multivitamin supplements are among the top-selling segments. Regional manufacturers are expanding their offerings to include gummies, effervescent tablets, and fortified foods. Together, these trends suggest sustained long-term growth supported by both private and public sector engagement.
Market Scope
Metrics | Details |
By Source | Plants, Animals, Synthetic |
By Type | Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E, Others |
By Composition | Tablets and Capsules, Softgels, Powders, Others |
By Distribution Channel | Supermarkets/Hypermarket, Specialty Stores, Online Retail, Others |
By Application | Food and Beverages, Animal Feed, Personal Care, Others |
By Region | North America, South America, Europe, Asia-Pacific and Middle East and Africa |
Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth |
Dynamics
Consumer Focus on Beauty and Skincare
The increasing consumer focus on beauty and skincare is a significant driver of the global vitamins market, particularly as consumers become more aware of the benefits that vitamins offer for enhancing physical appearance and maintaining skin health. This growing interest is deeply influencing market dynamics, pushing demand for specific vitamins like A, C, E and biotin. The trend towards holistic wellness is propelling the consumption of vitamins as part of everyday skincare routines, thereby expanding the market for beauty-related supplements.
Vitamins, particularly those known for their antioxidative properties, are being formulated into beauty products or sold as standalone supplements to meet the growing consumer demand for natural solutions to skin aging. As beauty consumers increasingly favor non-invasive methods to enhance their appearance, this is opening substantial opportunities for growth in the vitamins market, with beauty brands incorporating vitamins into their product lines, further strengthening their market position.
Volatility in the Prices of Raw Materials
Volatility in the prices of raw materials is a significant factor restraining the growth of the global vitamins market. The production of vitamins, especially in large quantities, relies heavily on a stable supply of key raw materials, including natural sources like fruits, vegetables and plants, as well as synthetic chemicals. However, fluctuations in the availability and pricing of these raw materials can severely impact the market's stability.
Factors such as adverse weather conditions, geopolitical tensions, agricultural yield variability and transportation issues can lead to inconsistent raw material costs. The supply chain for raw materials is often international, meaning that the industry is particularly vulnerable to global economic conditions and trade disruptions. The instability in raw material pricing can also deter smaller companies from entering the market, as they may lack the financial flexibility to absorb such costs, thereby limiting competition and innovation in the industry.
Segment Analysis
The global vitamins market is segmented based on source, type, composition, distribution channel, application and region.
Vitamin D Segment Driving Vitamins Market
Vitamin D holds the largest share of the global vitamins market. The increasing awareness of vitamin D's significance in supporting immune function, bone health and mental well-being is driving its dominant position in the market. As consumers become more informed about the importance of this vitamin, particularly in the context of preventive health and chronic disease management, the demand for vitamin D supplements is surging, positioning it as a leading segment in the global vitamins market.
The expansion of research and clinical studies highlighting the benefits of vitamin D has also contributed to its prominence in the global vitamins market. Ongoing research continues to uncover new potential benefits of vitamin D, such as its role in mental health and cognitive function. As scientific evidence supporting these benefits grows, so does consumer confidence in vitamin D supplements.
In October 2024, Immunotec, a global leader in health and wellness, proudly announces the launch of SunRay, a revolutionary Vitamin D supplement that combines the convenience of once-weekly dosing with the power of Calcifediol (25-hydroxyvitamin D) for superior health benefits. SunRay is now accessible to everyone in the US, exclusively through Immunotec—no prescription needed.
Geographical Penetration
Demand for Vitamins in Asia-Pacific
The region is poised to dominate the global vitamins market due to demographic trends in Asia-Pacific, such as the rapidly aging population in countries like Japan, South Korea and China, which are playing a crucial role in market growth. Older populations are increasingly looking for ways to maintain health and vitality, leading to greater demand for vitamins that support joint health, cognitive function and overall aging well-being.
The rising incidence of chronic diseases, including diabetes and cardiovascular conditions, further boosts the market as vitamins are often used as preventative measures or to support the management of such conditions. This demographic shift is not only increasing consumption but also driving innovation in vitamin formulations, as manufacturers develop products that cater to the specific needs of older adults.
For instance, on February 23, 2024, Wedjat Health Solutions, announced the launch of Health Etc., India’s first doctor-formulated gummy vitamin brand. These innovative, chewable gummies provide a fun and effective alternative to traditional pill supplements, designed to meet specific nutritional needs. Upcoming additions to the range will include gummies tailored for diabetes, skin health and children's requirements.
Sustainability Analysis
The global vitamins market is undergoing a significant shift towards sustainability, propelled by consumer demand for eco-friendly products and corporate commitments to environmental responsibility. Major industry players are investing in sustainable practices; for instance, DSM announced a new initiative in May 2024 aimed at reducing carbon emissions and enhancing the environmental impact of its vitamin manufacturing operations, responding to increased customer demand for sustainable and eco-friendly products.
Competitive Landscape
The major global players in the market include Dsm-Firmenich, Glanbia Plc, Archer Daniels Midland Company, BASF SE, Sternvitamin GmbH & Co. KG, Farbest Brands, Adisseo, Rabar Pty Ltd, BTSA Biotecnologías Aplicadas S.L and G&G Food Supplies Ltd.
Key Developments
In April 2025, The Vitamin Shoppe announced a new line of supplements designed specifically for people on GLP-1s for weight-loss.1 The line-up of products contains a meal-replacement powder which is high in protein and vitamins, along with a fiber supplement, and a general multivitamin supplement. The line-up also contains a heavy protein powder that also contains collagen, as skin health is a recurring issue for people taking GLP-1s.
- In March 2024, Procter & Gamble Health Ltd, a subsidiary of the global consumer goods giant Procter & Gamble, announced an expansion of its range of vitamins, minerals and supplements (VMS), with a particular focus on neurotrophic vitamins, according to Managing Director.
- In June 2024, Nutriburst, in partnership with Universal Products & Experiences, is excited to announce the launch of its newest product line: Nutriburst Kids’ Minions Vitamins. Set to debut in the U.K., this vibrant new range is inspired by Illumination’s “Despicable Me 4” and features beloved Minions characters.
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Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies
