Global Natural Vitamins Market is segmented By Type (Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, Vitamin K, Others) By Form (Powder, Liquid) By Distribution Channel (Online channels, Hypermarkets/Supermarkets, Convenience stores, Specialty Stores, Others) By Packaging Type (Pouches, Bottles, Others) By Application (Food and Beverages, Feed, Personal Care Products, Others) and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Market Overview
Global Natural Vitamins Market reached US$ 8.33 billion in 2022 and is expected to reach US$ 13.07 billion by 2031, growing with a CAGR of 5.8% during the forecast period 2024-2031.
The global natural vitamins market has witnessed significant growth and transformations over the years, natural vitamins are highly used in various end products such as cosmetics, health care, supplements, and others their demand is increasing as the trend of organic and clean label products are rising hence it can help in driving the global natural vitamins market.
Furthermore, manufacturers are focusing on developing various products and increasing awareness about the product. For instance, in December 2022, Nature Made, the leading pharmacist-recommended vitamin and supplement brand, launched "The Start of Something Great," which focuses on establishing nature-made vitamins as the transformative regimen to set good days in motion. Hence, such initiatives can help in increasing the popularity of these products.
The vitamin B segment holds the maximum share in global market. Similarly, Asia-Pacific region accounts the largest share in global natural vitamins market, as the demand for the dietary supplements is high in this region, which helps in making this region as the dominant force in global market.
Market Scope
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Metrics |
Details |
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CAGR |
5.8% |
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Size Available for Years |
2022-2031 |
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Forecast Period |
2024-2031 |
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Data Availability |
Value (US$) |
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Segments Covered |
Type, Form, Distribution Channel, Packaging Type, Application, and Region |
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Regions Covered |
North America, Europe, Asia-Pacific, South America and Middle East & Africa |
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Fastest Growing Region |
North America |
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Largest Region |
Asia-Pacific |
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Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Rising Demand for Natural Supplements
Consumers are highly seeking alternatives to synthetic supplements, which helps in increasing the demand for natural vitamin supplements, also these natural vitamins are essential for the proper functioning of the body. They contribute to maintaining overall health and well-being. Hence, such factors can help in the increasing market growth.
Furthermore, many manufacturers are highly investing in this product, for instance, in November 2021, Solabia-Algatech Nutrition launched a multi-blend AstaPure MAX, designed to reduce post-exercise muscle pain and fatigue. The new formula is centered on developing the Astapure Arava whole-algae complex, which delivers natural astaxanthin along with easily absorbed magnesium glycerophosphate and vitamin B6 (pyridoxine).
An increase in Awareness About the Benefits Associated with Vitamin Supplements
Natural vitamins are often perceived as a convenient way to fill potential nutritional gaps and prevent deficiencies. Also, Natural vitamins and their groups are essential for the proper functioning of the body. Also, they help in supporting the immune system and protection against some diseases. Hence, they can help contribute to maintaining overall health and well-being.
Furthermore, manufacturers are launching innovative products to attract larger consumer bases. For instance, in February 2022, Amway India launched Nutrilite which is are nutritious supplement in trendy, tasty, convenient, and simplified formats like flavourful gummies and mouth-dissolving jelly strips.
High Product cost
Natural vitamins are often derived from whole food sources, and the production process may involve more complex procedures compared to the synthesis of synthetic vitamins. The cost of sourcing, cultivating, and processing natural ingredients can be higher which could impact the price of end product. Hence, the high product cost can hamper the market growth.
Segment Analysis
The global natural vitamins market is segmented based on type, form, distribution channel, packaging type, application, and region.
Increase in Demand for Supplements
Vitamin B holds the largest market share in the global natural vitamins market, consumers are highly adopting vitamin B groups in various applications as they are water soluble and play a crucial role in physiological functions within the body. Hence such factors can help in increasing the market growth.
Furthermore, manufacturing companies are increasingly using vitamin B in various products and producing many innovative products, for instance, in March 2022, KTD BIOLABS an American brand, launched a highly bioactive Vitamin B-12 with an advanced liquid formula. This helps in promoting the energy, stress, and energy booster.
Top of Form
Geographical Penetration
High Dietary Supplements Demand, Key Players Market Expansion
Asia-Pacific has been a dominant force in the global natural vitamins market and its significant growth. The demand for dietary supplements is high in this region, also the key players of this region are highly investing in this product which helps in increasing the availability of the product in the market.
Furthermore, consumers in this region are highly adopting dietary supplements in their regular diets, for instance, according to the statical, data published by the Associated Chamber of Commerce & Industry of India (ASSOCHAM), about 78% of adolescents in urban areas of India consume at least one dietary supplement such as pills, energy drinks, steroids, and high-protein powders. Hence, such high consumption rates of supplements can help in increasing the natural vitamins market.
Additionally, as the demand for these natural vitamin supplements is increasing many manufacturers highly investing in these products, for instance, in September 2021, Australian-based natural health and dietary supplements company Blackmores announced its launch into the Indian market, reaching local consumers in association with Amazon India and other major E-commerce platforms before expansion to traditional retail in key cities.
Competitive Landscape
The major global players in the market include BASF SE, DSM, ADM, SternVitamin GmbH & Co. KG, Glanbia plc, Zagro, Adisseo, Earth Resonance, Otsuka Pharmaceutical Co., Ltd., and Sanofi.
COVID-19 Impact Analysis
During pandemic the demand for natural vitamins has raised as people become more health consciousness and adopted dietary supplements, also many manufactures also launched different products which helps in gaining the popularity for the natural vitamins market.
Key Developments
- In April 2022, Wellbeing Nutrition, India’s leading research-based wholefood nutrition company, launched the World’s first all-natural Eye Vitamins, called ‘Melts Eye Care’. Created under their Globally popular brand Melts® that uses advanced nano technology to deliver vitamins directly into the blood-stream and making them more bioavailable and bioactive than traditional capsules & tablets. The product is highly effective in protecting the eyes from retina damage, strain, eye muscle fatigue and blue light irritation.
- In April 2021, Nestlé Health Science acquired the majority of The Bountiful Company’s brands including Nature’s Bounty, Solgar, Osteo Bi-Flex, Puritan’s Pride, Ester-C, and Sundown. This acquisition helps in Nestlé Health Science as the industry leader in the vitamins, minerals, herbals, and supplements market.
Why Purchase the Report?
- To visualize the global natural vitamins market segmentation based on type, form, distribution channel, packaging type, application, and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of natural vitamins market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The global Natural Vitamins market report would provide approximately 77 tables, 83 figures and 206 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
