Sports nutrition is the study and practice of food and diet with regards to improving anyone’s athletic performance. Nutrition is an integral part of many sports training regimens being popular in strength sports (weightlifting and bodybuilding) and endurance sports (cycling, running, swimming and rowing).
These products are consumed by bodybuilders and athletes to improve their muscle growth, overall health, and performance. Sports drinks are consumed by athletes to restore their water levels in the body, during their physical/sports activity.
Increase in some youngsters choosing their career in sports, the rise in health consciousness among the consumers leads to an rise in the purchase of sports nutrition products in replacement of their food to maintain their diet.
The rapid rise in national and international sports events in the field of athletics as they require energy drinks to restore their water levels inside the body during the game is driving the global sports nutrition market.
Increase in awareness about the fitness, healthy diet and health clubs among the population and upsurge in health & fitness centers membership as they involve in endorsing sports and nutritional products by fitness centers to their costumes are additionally fueling the growth of global sports nutrition market.
According to the new research conducted by IHRSA (International Health, Racquet & Sportsclub Association) in March 2018, more than 70million consumers visited health clubs in 2017 out of which 60.9 million are health club members and during the period 2008-2018 there was an upsurge of 33.6% in memberships in health clubs.
Major factors hindering the global sports nutrition market are excessive availability of alternative products and negative perception over ingredients such as steroids, stimulants, and prohormones.
Global sports nutrition market is segmented by product type, end users and distribution channel.
Based on product type, the market segmented into sports drinks, protein powder, protein bars, branched chain amino acids, specific supplement, carbohydrate and energy bars, RTD protein drinks and others.
Based on end users, the market is segmented into athletes, bodybuilders, lifestyle users, and recreational users.
Based on distribution channel, the market is segmented into e-commerce, retail stores, fitness institutions, and others.
Sports drinks dominate the global sports nutrition market during the forecast period due to the rise in popularity among the individuals and athletes who are involved in continuous physical activities.
The current upsurge in the shift towards fitness, increase in buying capacity and willingness to pay for healthy products and change in lifestyle led the consumer preference towards adopting healthy drinking habits it includes sports drinks, protein drinks, herbal drinks, and non-protein drinks.
The manufacturers are also focusing on developing flavored sports drinks to satisfy all age groups and all range of customers.
The global sports nutrition market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
North America dominated the global sports nutrition market due to increase in health awareness and number of gyms, health& fitness centers across the region, the rise in U.S government initiatives towards health promotion and shift in consumer preference towards nutritional products and expected to remain high during the forecast period.
Current trends in healthy eating across the region, more than half of the U.S consumers prefer to eat healthy food is additionally boosting the sports nutrition market in this region.
According to IHRSA in May 2018, united states lead the health clubs globally with approximately 38,477 health clubs across the U.S.
New product launches in sports nutrition using new technology by crucial players are driving the global sports nutrition market.
In December 2018, MYOS RENS Technology launched ‘Yolked’ its sports nutrition product with Vitamin Shoppee.
In November 2018, BASF launched peptide in sports nutrition with state-of-art technology to modulate inflammation.
In October 2018, Manuka Sport launched Orange Hydration+ Energy drink sports nutrition and performance beverage for athletes in the united states.
In August 2018, Herbalife Nutrition launched Herbalife24 ACHIEVE protein bar, a convenient snack for long-lasting energy.
Major market players in the sports nutrition market are Glanbia performance nutrition, the Coco cola company, Abbott nutrition, PepsiCo Inc, Reckitt Benckiser Group plc, Yakult honsha co ltd, Post holdings, inc, GNC holdings, and others.
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1.1. Research Methodology
1.2. The Scope of the market
3.5. Supply Chain Analysis
3.6. Reimbursement policies
3.7. Technological Advancements
3.8. Porter’s Five Forces Analysis
4.1. By Product Type
4.1.1. Sport Drinks
4.1.2. Protein Powder
4.1.3. Protein Bars
4.1.4. Branched Chain Amino Acids
4.1.5. Certain Supplement
4.1.6. Carbohydrate and energy bars
4.1.7. RTD protein drinks
4.2. By End Users
4.2.2. Body Builders
4.2.3. Lifestyle Users
4.2.4. Recreational Users
4.3. By Distribution Channel
4.3.2. Retail Stores
4.3.3. Fitness institutions
5.1. Geographic Overview
5.2. North America
5.2.1. The U.S.
5.3.2. The U.K.
5.3.6. Rest of Europe
5.4. South America
5.4.3. Rest of South America
5.5. Asia Pacific
5.5.5. Rest of Asia Pacific
6.1. Competitive Scenario
6.2. Heat Map Analysis
6.3. Product Benchmarking
7.1. Glanbia Performance Nutrition
7.2. The Coco Cola Company
7.3. Abbott Nutrition
7.4. Pepsico Inc
7.5. Reckitt Benckiser Group Plc
7.6. Yakult Honsha Co Ltd
7.7. Post Holdings, Inc
7.8. GNC Holdings
10.2. List of Tables
10.3. Expert Panel Validation
10.5. Contact Us
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