Global Shower Curtain Market is Segmented By Type (Print, Solid), By Material (Polyethylene Vinyl Acetate (PEVA), Natural fabric, Polyester, Nylon, Others), By Distribution Channel (Online sales, Offline), By End-User (Residential, Commercial), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030
Shower Curtain Market Overview
180 pages report analyses the Shower Curtain Market Share, Trends and Growth. The Global Shower Curtain Market is expected to grow at a high CAGR during the forecast period (2023-2030). Shower curtains are used in the bathtub or shower to provide privacy and prevent water from splashing or flooding beyond the tub or shower. Shower curtains are available in various sizes and styles. Increasing consumer spending on home décor and rising fashion sensitivity towards home furnishing in Europe have escalated the market share for shower curtains. Competitive rivalry intensifies Sandex Corp, Shri Vinayak Traders (LIV India), M. S. Textiles and others operating in the market.
Shower curtains are often used in two ways: inside the tub for decorative or practical purposes and outside the shower area for decorative purposes solely. Cloth, vinyl and plastic are the most popular materials for making shower curtains.
Furthermore, shower liners are also available in the market, just like shower curtains but used to protect more expensive decorative curtains from mildew, cleaning products that could cause discoloration and frequent washings that can fade the fabric.
Shower liners are used without a shower curtain in most cases. However, a shower curtain cannot be used without a shower liner. Shower curtains are usually composed of a thick cloth that does not allow light to pass through. They can be made of practically any flowing material, but they are normally made of something humidity resistant to avoid mildew.
Shower Curtain Market Scope
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Metrics |
Details |
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Market CAGR |
High |
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Segments Covered |
By Type, By Material, By Distribution Channel, By End-User, and By Region |
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Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other vital insights. |
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Fastest Growing Region |
Europe |
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Shower Curtain Market Dynamics and Trends
Increasing awareness of protecting the environment has increased the demand for eco-friendly home furnishings, leading to shower curtains demand. Increasing consumer spending on home furnishing products is the growing consumer interest in home renovation.
Increasing awareness of protecting the environment has increased the demand for eco-friendly home furnishings, leading to shower curtains demand.
The rising awareness of the need to safeguard the environment has increased the demand for eco-friendly home furnishings, including shower curtains. Various global furniture makers have been driven to go green due to increased knowledge of the impact of extensive deforestation on climate change and the influence of hazardous coatings and raw materials on indoor air quality.
Eco-friendly shower curtains are made from fiber derived from plants that have not been subjected to pesticides, herbicides, or fertilizers during their growth. Furthermore, consumers are becoming more aware of eco-labels and looking for them on the packaging of home textile items before purchasing them, which is likely to drive the global market's growth.
For instance, the hemp shower curtain is washable, mold-resistant and doesn't do that super annoying thing where it billows into the shower stream. Furthermore, to wash this curtain, toss it in with the bath towels once a month on cold (which also saves energy, a win-win) and allow it to fully air dry by pulling it straight rather than leaving it bunched at one end.
Increasing consumer spending on home furnishing products is the growing consumer interest in home renovation.
The growing consumer interest in house renovation is one of the primary driving factors for increased consumer expenditure on home furnishing products. The growing availability of home textile products such as shower curtains is critical in assisting consumers in selecting home decor that meets their needs.
Consumers renovating their houses look for shower curtains with unique designs and colors that give their homes an appealing and modern look. As a result, the worldwide shower curtain retail market will be driven by rising aesthetic sensibility toward domestic furnishings and an increase in the number of home renovations over the forecast period.
Furthermore, Over the projected period, the increased disposable income of the population is expected to positively affect the home furnishing market. The changes in people's lifestyles, such as a growing preference for smart furniture, are expected to bolster the home furnishing market's growth, creating huge opportunities for the shower curtains to grow in the forecast period.
The high cost of shower curtains affects the shower curtain market's growth in developing regions.
High costs of the fabric shower curtain and the product's availability in limited size are the primary hurdles to the market's growth. Developing countries are still unaware of the usage of shower curtains in their house due to the product's affordability.
Furthermore, according to studies, Vinyl shower curtains containing polyvinyl chloride (PVC) contain compounds that are exceedingly harmful to human health and the environment. VOCs, DEHP (a potential carcinogen) and organotins are all released into the air by new vinyl curtains. Shower curtains made of PVC have emitted more than 100 different volatile organic chemicals. According to the EPA, these chemicals have been linked to damage to the central nervous system, among other health effects.
Thus, concerns about the health effects and fumes arise when heated PVC. The growing use of PVC in shower curtains as a raw material is expected to severely hamper the growth of the product in the forecast period.
COVID-19 Impact On Shower Curtain Market
The outbreak of COVID-19 has severely affected the shower curtain industry during the 2019-2020 period. The disruption in the supply chain and global limits on trading operations have resulted in a decrease in material consumption by various firms worldwide. As nations adopt a state of lockdown, the world is witnessing a halt in production and a downturn in economic activity and the pandemic is likely to extend and hinder corporate growth into 2021.
Furthermore, consumers stopped investing in things or luxury items that are not required immediately, lowering the demand for shower curtains during the pandemic.
The growing expansion of the shower curtain market would be dependent on the recovery of manufacturing activity and enhanced distribution. Thus improving COVID-19 conditions in various parts of the globe is expected to revive the shower curtain market in the forecast period.
Shower Curtain Market Segmentation Analysis
The global shower curtain market can be segmented on type, material, distribution channel, end-user and region.
Polyethylene vinyl acetate (PEVA) segment dominates the market due to less cost and easy to wash features
The global shower curtain market based on material is segmented into natural fabric, polyester, nylon, polyethylene vinyl acetate (PEVA) and others. Out of the mentioned products, the Polyethylene Vinyl Acetate (PEVA) segment dominates the market due to less cost and easy to wash feature. Furthermore, the material is ideal for ensuring water stays in the shower and prevents water damage around the tub's floor. PEVA also makes it easy to wash even in the washing machine, providing the customer with specific instructions.
The material also ensures no residual chemicals remain to evaporate and inhale while using, making it a safer alternative to other chemically produced products. They are eco-friendly, contain significantly fewer VOCs (volatile organic compounds), have antimicrobial properties and are chlorine-free.
Shower Curtain Market Geographical Share
Increasing consumer spending on home décor and rising fashion sensitivity towards home furnishing in Europe have escalated the market share for shower curtains.
Europe is expected to grow at the fastest rate in the shower curtain market from 2022 to 2029 due to increasing consumer spending on home décor and rising fashion sensitivity towards home furnishing.
The homeware and home furnishings industry is developing in Europe as social media's influence grows, disposable income rises and e-commerce penetration rises. Furthermore, construction activities and the millennials and Gen-Z population rise further add to the market growth. However, the market confronts some problems, including raw material price instability and a high degree of completeness. Thus improving homeware and home furnishings in the European market is expected to create lucrative opportunities for shower curtains to grow in the forecast period.
Shower Curtain Companies and Competitive Landscape
The shower curtain market is highly competitive with the presence of local and global companies. Some prime companies contributing to the market's growth are Sandex Corp, Shri Vinayak Traders (LIV India), M. S. Textiles, LaMont Ltd, Tubular Specialties Manufacturing, Inc., Sri Kalyan Export Private Limited, Bed Bath & Beyond Inc., Target Brands, Inc., Gary Manufacturing, Inc., American Textile Systems, Bombay Dyeing, Oxford Super Blend (Ganesh International Inc.), Guardian Equipment, Canadian Linen and others.
The major companies are adopting several growth strategies such as acquisitions, product launches and collaborations, contributing to the market growth of shower curtains globally.
- For instance, On June 24, 2021, Gap Home was Launched at Walmart, which includes sheets, throw pillows to upgrade a sofa, cotton bath towels and shower curtains, stylish dishes and more than 400 home items.
Bombay Dyeing
Overview: Bombay Dyeing is based in Mumbai, India, founded in 1879. The company is mostly involved in the textile industry. The company produces children's clothing, elegant linens, leisure clothing, towels, home furnishings and other items. The firm is a subsidiary of the Wadia Group. Over 350 Bombay Dyeing retail locations and over 2000 multi-brand stores are located throughout India.
Product Portfolio: The Company has a product portfolio of shower curtains that includes:
- Bombay Dyeing 100% Polyester Shower Curtain: The product is made from polyester and is hand washable. Furthermore, the pleasant shower curtain features are very clean and simple and match most bathroom decors. Shower curtains also ensure privacy while in the bathroom. A shower curtain can prevent the water from coming out of the shower enclosure and helps keep the bathroom dry.
