Self Adhesive Labels Market Size, Competitive Landscape and Market Forecast - 2029

SKU: DMCH607 | Last Updated On: Jun 21 2022 | Available Formats

> Global Self Adhesive Labels Market Expected to reach a high CAGR of 4.80% By 2029: DataM Intelligence

Global Self Adhesive Labels Market is segmented By Type (Release Liner, Linerless, Others), By Face Material (Paper, Plastics, Others), By End-Users (Consumer Durables, Food & Beverages, Home & Personal Care Products, Logistics and Transport, Pharmaceuticals, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029


Market Overview

The Global Self Adhesive Labels Market is expected to grow at a CAGR of 4.80% during the forecasting period (2022-2029).

  • Self-adhesive labels are made of three layers: a face material, an adhesive, and a backing paper such as a release liner, used primarily as packaging material. The rise in e-commerce retail, increase in consumer awareness, and rapid growth of the packaging industry have boosted the market growth of self-adhesive labels.

Market Dynamics

  • The rise in growth of urbanization, increase in demand of adhesive labels in key geographical areas, and robust demand of self-adhesive labels from end-user industries have influenced the growth of the market.
  • The emergence and healthy growth of e-commerce retail, in turn, driven by consumer electronics, have also significantly boosted market growth.
  • The rise in manufacturer awareness towards the high-performance of self-adhesive labels, which reduces costs by eliminating the need for additional fixing products have also made a positive impact on the market.
  • For instance, in September 2017, Lintec Corporation announced the launch of four new adhesive materials for labels, super-strength adhesive labelstocks, ultra-low migration labelstocks, 3D comfortable labelstocks, and laser-markable labelstocks, to substantially expand product portfolio and thereby strengthen market position.
  • The emergence of advanced printing technology on the package surface itself and the prevalence of wet-glue labeling in some sectors pose significant challenges to the growth rate of the market.
  • The need for financial funding towards research and development of end-products have also acted as barriers to the market expansion. The presence of challenges in packaging supply chain management has also reduced market penetration of self-adhesive labels, further restricting market growth.
  • The continued efforts of product development and growth of the packaging industry in emerging economies are expected to propel the growth of the self-adhesive labels market during the forecast period.

Industry Analysis

  • The global self-adhesive labels market is segmented by type into release liner and linerless self-adhesive labels. The release liner segment is leading by market share owing to excellent processing and better protection offered for the adhesive, coupled with a rise in demand of release liner usage in tapes, medical, and other industrial uses.
  • The linerless segment is however expected to witness robust market growth owing to the elimination of waste, reduction in reel weight of label, improved efficiencies, and deliverance of consistency on-shelf.
  • By face material type, the market is further categorized into paper, plastic, and others including glass and metal. The flexible segment is expected to grow at a robust rate owing to cost-effective, superior scratch and chemical resistance suited for long-term outdoor applications.
  • For instance, in June 2018, UPM Raflatac, Inc. announced the launch of bright, white and metalized film label stocks – featuring UPM Raflatac’s RW85C wash-off adhesive and a polyethylene terephthalate (PET) liner made from post-consumer recycled (PCR) content, further driving the plastic self-adhesive labels market.
  • By end-users, the global self-adhesives market is segmented into consumer durables, food & beverages, home & personal care products, logistics and transport, pharmaceuticals, and others.
  • The food & beverage segment is expected to witness stable growth rate during the forecast period owing to the rise in demand for packaged and branded food items and growing consumer awareness regarding the display of product information.
  • The rise in products offered by the retail sector has also driven the demand for self-adhesive labels, as it becomes vital to specify product details, warning and cautionary statements on the packaging.

 Geographical Share

  • The global self-adhesive labels market is segmented geographically by region into North America, South America, Europe, Asia-Pacific, and Rest of the World (RoW).
  • Asia-Pacific is the leading regional segment in the self-adhesive labels market. The rapid rate of industrialization, the rise in population, an increase in demand for consumer goods are the primary growth factors influencing the market scenario in the region.
  • The rise in retail marketing through digital platforms and their subsequent delivery through the use of packaging materials and self-adhesive labels have further propelled market growth.
  • The companies are also focused on the expansion of product portfolio and production facilities to consolidate their position in the regional market.
  • For instance, in May 2018, Lintec Corporation announced the launch of various label materials from Mactac Americas, LLC, a subsidiary in North America, into the Southeast Asian market under the brand name Lintec Mactac Global Products (LMGP), expanding the business by optimization of the company’s sales network in the market.


  • The major players of the global self-adhesive labels market include Lintec Corporation, UPM Raflatac, Inc., Avery Dennison Corporation, Coveris Holdings S.A., and CCL Industries Corp.
  • The self-adhesive labels market is highly competitive, with key market players focused on the launch of new products and the expansion of global footprint through acquisitions and mergers.
  • For instance, on September 25, 2018, UPM Raflatac, Inc. announced a strategic partnership with MULTIVAC Sepp Haggenmüller SE & Co. KG to develop a new full wrap solution with self-adhesive labels for food packaging.
  • In March 2017, Avery Dennison Corporation announced the completion of the acquisition of Hanita Coatings, a pressure-sensitive materials manufacturer of specialty films and laminates, from Kibbutz Hanita and Tene Investment Funds.

The market players of the global self-adhesive labels market include 

1. Avery Dennison Corporation

2. CCL Industries Corp.

3. Coveris Holdings S.A.

4. Fuji Seal International, Inc.


6. Lecta S.A.

7. Lintec Corporation

8. Multi-Color Corporation

9. Symbio, Inc.

10. UPM Raflatac, Inc.

Market Report Takeaways

  • The release liner segment is the leading segment owing to rise in demand of release liner usage in tapes, medical, and other industrial uses, coupled with excellent processing and better protection offered for the adhesive.
  • The region of Asia-Pacific is the market leader by geography owing to increase in demand of consumer goods, the rapid rate of industrialization and manufacturing of food and packaging sectors, and rise in disposable income of the general population.
  • The companies are focused on the expansion of global footprint by strengthening of production facilities and increasing market penetration of their end-products. For instance, in August 2018, Ahlstrom-Munksjö Oyj announced the decision to invest 24 USD million in its Coated Specialties business to improve capabilities and flexibility at its Jacarei plant in Brazil and better serve customers in South America with a broader offering.

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