The Global "Ride On Mower Market" is expected to grow at a high CAGR during the forecasting period (2022-2029).
The Ride-on Mower is a type of outdoor power lawn equipment used to maintain lawns and gardens of residential and commercial complexes. It is available in different sizes depending on the engine size, mowing width, design transmission such as manual or automatic, and catcher feature.
Increasing demand for architectural landscaping in various residential and commercial areas is a key driving factor that can fuel the market demand during the forecast period.
Lawnmowers are extensively used for landscaping applications. The secure operational capabilities are one of the critical factors which are increasing the adoption of ride-on lawnmowers. According to the US Census Bureau, landscaping services revenue in the US is expected to reach 102.39 USD billion.
The growing landscaping services market and growing adoption of lawn mowers would propel the market growth within the forecast period.
However, the cost associated with the ride-on mower is relatively higher than the lawnmower which restraints the demand for a ride-on mower.
By wheel drive, the global ride-on mower market is bifurcated into zero-turn mowers and steering wheel movers. Zero-turn mowers dominate the market owing to their versatility and maneuverability.
Zero-turn mowers are designed to cut grass nearly twice as fast as traditional lawn tractors. A typical lawn tractor cuts at a speed of 3-4 mph while a typical zero turn mower reductions at a rate of 5-8 mph.
Further, Zero-turn mowers can accommodate a variety of rear attachments, including a dump cart, spreader, plug aerator, lawn dethatcher, roller or sprayer. Some zero-turn mowers may re the user to add a hitch for these attachments while others may come standard with a hitch.
The demand for zero-turn mower ers and newly launched in that segment would propel the market growth for the zero-turn ride-on lawn mowers segment. For instance, in January 2018, Kubota UK expanded its extensive range of market-leading and high-performance machinery solutions with the launch of its new professional zero turns ride-on mower.
Geographically, the global ride-on mower market is segmented into North America, South America, Europe, Asia Pacific, and the Middle East, and Africa.
North America dominates the market in terms of sales unit and revenue. North America is expected to be the largest market for a ride-on lawnmower owing to matured landscaping market.
The Asia Pacific is also estimated to offer lucrative opportunities to the ride-on mower market in the next few years, owing to the growing middle-class population and increasing rate of urbanization in the region.
Global ride-on mower market is fragmented with the presence of many local and international players. However, Deere & Company, Honda power equipment ltd, Kubota corporation, and Husqvarna group are prominent players in the global ride-on mower market. Kubota Corporation is one of the major companies in the ride-on mower and is enhancing the market through product launches. For instance, in August 2017, Kubota UK launched a new domestic zero-turn ride-on mower.
Zero-turn mowers are the largest segment owing to their versatility and maneuverability.
By Geography, North America is the leading region in terms of unit sales.
The companies are focused on product launches to expand their product portfolio and strengthen the business position. For instance, in May 2017, Husqvarna has launched its array of outdoor power products and innovative solutions for forest, park, and garden care in India.
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