Probiotic Soda Market Size
Global Probiotic Soda Market reached USD 242.1 million in 2022 and is expected to reach USD 422.4 million by 2030 growing with a CAGR of 7.1% during the forecast period 2024-2031. One trend in the probiotic soda market is the increasing demand for innovative and exotic probiotic soda flavors.
Leading craft cidery, Blake’s Hard Cider, announced the debut of sorta pop probiotic soda, the first non-alcoholic beverage in the brand’s 10-year history.
The probiotic soda market is a rapidly growing segment of the beverage industry, driven by rising health consciousness and the popularity of gut-friendly products. Probiotic sodas give customers a tasty, refreshing way to add healthy probiotics to their diets and improve digestive health. The industry keeps growing with a wide selection of alternatives, including dairy-based and plant-based variations, luring customers looking for useful and nourishing beverages.
Prebiotic soda can fuel gut bacteria and support a healthy immune system. For the 95% of American adults lacking sufficient fiber intake (about 25 grams/day for women), a prebiotic soda offers a potential solution with up to 9 grams of fiber per can. While whole foods are preferred for obtaining fiber, prebiotic sodas can be a convenient way to meet fiber needs.
Market Scope
| Metrics | Details |
| CAGR | 7.1% |
| Size Available for Years | 2021-2030 |
| Forecast Period | 2023-2030 |
| Data Availability | Value (US$) |
| Segments Covered | By Type, Packaging, Flavors, Form, Distribution Channel, and By Region. |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Health-Conscious Consumers Drive Probiotic Soda Market Trend with High Demand and Increased Market Share
With the growing focus on health and well-being, consumers are increasingly seeking functional and nutritious beverages, propelling the probiotic soda market forward. Probiotic soda, rich in live cultures that promote gut health, aligns perfectly with the health-conscious trend. Its popularity continues to surge as consumers recognize the benefits of probiotics for digestion and overall wellness.
The probiotic soda market has experienced significant expansion due to the rising consumer awareness of gut-friendly drinks and their potential health advantages. As a result, the probiotic soda market share and market size have witnessed impressive growth. This upward trend is set to continue as health-conscious individuals prioritize probiotic-rich choices in their beverage selections.
Innovations and Expanding Distribution Channels Propel Probiotic Soda Market Share and Market Size
The probiotic soda market is experiencing a boost from continual product innovations and the widening availability of these beverages through diverse distribution channels. Manufacturers are constantly introducing new flavors and formulations, appealing to a broader consumer base and driving market growth. The introduction of low-sugar probiotic soda options has been particularly well-received by health-conscious consumers, contributing to increased market share.
Additionally, the expansion of distribution channels, including online retail, health food stores, and supermarkets, has made probiotic soda more accessible to consumers worldwide. These factors have combined to foster the growth of the probiotic soda market, cementing its position as a favored choice among those seeking a refreshing and gut-friendly beverage option.
Probiotic Soda Market Faces Growth Restraint Amidst High Competition and Market Share Challenges
The probiotic soda market, despite its significant market share and growing market size, encounters a notable growth restraint in the face of fierce competition. As the popularity of probiotic beverages rises, numerous players have entered the market, intensifying competition and challenging established brands. Additionally, limited awareness among some consumers about the benefits of probiotics and probiotic soda poses a hindrance to the expansion of the probiotic soda market size.
Price sensitivity and consumer preference for more conventional soda options further impact the probiotic soda market share. To overcome these challenges, industry players need to invest in targeted marketing campaigns, educate consumers about the advantages of probiotics, and innovate to offer unique flavor profiles and healthier options. With strategic efforts, the probiotic soda market can overcome these restraints and continue to flourish.
Market Segment Analysis
The global probiotic soda market is segmented based on type, packaging, flavors, form, distribution channel, and region.
Dairy-Based Probiotic Soda Leads the Probiotic Beverage Industry with Gut-Healthy Goodness
The global probiotic soda market has been segmented by type into dairy-based probiotic soda, and plant-based probiotic soda.
Dairy-based probiotic soda holds a commanding market share of approximately 70%, making it the dominating segment in the probiotic beverage industry. This delightful soda is crafted using dairy as the base ingredient and infused with live and active cultures. Offering a tangy twist to traditional soda, it boasts a myriad of health benefits attributed to probiotics.
Consumers are drawn to the goodness of live cultures that promote gut health and digestive well-being. The popularity of this probiotic beverage has surged due to its familiarity, smooth texture, and the assurance of probiotic strains like Lactobacillus and Bifidobacterium. The rich flavors and enticing fizz of Dairy-Based Probiotic Soda continue to captivate the taste buds of health-conscious individuals seeking a refreshing and nourishing drink.
Market Geographical Share
North America Dominating the Probiotic Soda Market with Gut-Friendly, Digestive Health Drinks
In recent years, North America has emerged as the dominant force in the probiotic soda market with 26% market share. Consumers are increasingly seeking gut-friendly options and digestive health drinks, leading to the surge in demand for carbonated probiotic beverages. These innovative products are fortified with diverse probiotic strains known for their beneficial effects on gut health.
North American companies have been quick to respond to the trend, introducing a wide range of low sugar probiotic soda options to cater to health-conscious consumers. The region's dedication to developing tasty and nutritious probiotic soda choices has secured its prominent position in this rapidly growing market, which continues to flourish as more people embrace a balanced and health-conscious lifestyle.
Major Key Players
The major global players in the market include Nestle SA, Yakult Honsha Co. Ltd., Danone S.A., Chobani LLC, NextFoods, Harmless Harvest, Bio-K Plus International Inc., GCMMF (Amul), PepsiCo, and Fonterra Co-operative Group.
COVID-19 Impact Analysis
Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:
Covid-19 Impact:
The Covid-19 pandemic had a mixed impact on the probiotic soda market. Initially, the market faced challenges due to supply chain disruptions, production limitations, and reduced consumer spending during lockdowns. However, as health and immunity became paramount concerns for consumers, the demand for functional beverages like probiotic sodas surged.
Consumers sought beverages with potential health benefits, leading to increased sales of probiotic sodas known for their gut health benefits. Manufacturers adapted to the changing consumer preferences, launching new flavors and marketing campaigns focused on health. Overall, the probiotic soda market witnessed both challenges and opportunities during the pandemic, shaping its trajectory in the post-Covid era.
Key Developments
- On December 23, 2021, Oregon-based Humm Kombucha launched Humm Probiotic, a new range of shelf stable seltzers and sodas. The company is planning to strengthen its position in the rapidly expanding functional soda segment. Its new product can provide immunity and health benefits.
- On April 25, 2022, Culture Pop, a probiotic soda brand based in Boston, launched two new flavors, namely, Strawberry & Rhubarb and Lemon Lime & Cardamom. These are available in both stores and the brand's online shopping platform. Similar innovative product launches are expected to boost the market in the assessment period.
- On November 04, 2021, Beliv, Latin America’s fastest-growing beverage company with 40 brands in 35 countries, announced that it has completed the acquisition of Big Easy, a leading manufacturer of all-natural, plant-powered probiotic drinks in the U.S.
Why Purchase the Report?
- To visualize the global probiotic soda market segmentation based on type, packaging, flavors, form, distribution channel, and region, as well as understand key commercial assets and players.
- Identify commercial opportunities in the market by analyzing trends and co-development.
- Excel data sheet with numerous data points of probiotic soda market-level with all segments.
- The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
- Product mapping is available as Excel consists of key products of all the major market players.
The global probiotic soda market report would provide approximately 69 tables, 65 figures, and 190 Pages.
Target Audience 2023
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
