[150 Pages Report] The Global Pet Oral Care Products Market is growing at a high CAGR during the forecast period (2023-2030). Pet oral care is one of the most effective measures a pet owner can undertake to maintain the pet's overall health and prevent associated healthcare problems. Pet oral care also constitutes one of the most critical functions of hygiene and comfort for the pet and even prevents infectious diseases to other pets or animals. Pet’s teeth, apart from the usage of home care dental products, should be checked once annually. The global pet oral products market is anticipated to grow due to the increasing prevalence of oral diseases in pets, new launches of pet oral care products, increased pet ownership, easy accessibility and affordability of pet oral care products, and increased animal adoption.
Metrics |
Details |
Market CAGR |
High |
Segments Covered |
By Type, By Animal Type, By Distribution Channel and By Region |
Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
Fastest Growing Region |
Asia Pacific |
Largest Market Share |
North America |
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High prevalence of dental diseases and increase in animal health expenditure
Because of the rising per capita animal healthcare spending, the market for pet oral care products is booming. According to the American Pet Product Association (APPA), there are 89.7 million pet dogs in the United States. Pet owners spend an average of USD 49.70 on dental care for their dogs each year, compared to human dental care. According to data released by FEDIAF in 2018, Europe's per capita spending on pets is over USD 271.7. Moreover, the rising prevalence of various oral health-related illnesses has been highlighted as the primary driver of market expansion. Periodontal disease is the most frequent clinical ailment in cats and dogs, and it can be avoided largely by brushing their teeth. According to the American Veterinary Medical Association (AVMA), the condition can cause serious health problems ranging from tooth loss to organ failure. According to the American Veterinary Medical Association, by the age of three, 70 percent of cats and 80 percent of dogs have some kind of periodontal disease. In pets, calculus, gingivitis, gum disease, and tooth fractures are very prevalent oral problems. As a result, increased pet owner knowledge of pet health and an increase in the number of dental operations are two key factors driving market expansion.
Toothbrush segment held the largest market revenue share in the year 2021
In 2021, the toothbrush sector had the biggest market share, and by 2029. The most effective method of dental preventative care is brushing a pet's teeth using a soft-bristle toothbrush and paste, as well as a toothpaste made specifically for pets. Brushing teeth on a regular basis is the most crucial aspect of home dental care. Based on animal type, dogs represented a greater part of the market in 2021. The most common infectious disease in dogs is periodontal disease. The principal cause of dental problems and early tooth loss in dogs is a cyclical, progressive inflammatory sickness of the teeth’s supporting components. 90% of cats over the age of three is affected. During the forecast period, this aspect is projected to enhance demand for dog oral care products all across the world.
North America is expected to dominate the global pet oral care products market in the year 2020
Because of expanding companion animal adoption and rising per capita animal healthcare expenditure, North America will continue to dominate the pet oral care products market throughout the projection period. Furthermore, the rising prevalence of a wide range of oral health-related illnesses has been identified as a primary driver of market expansion. According to the American Pet Product Association (APPA), there are 89.7 million pet dogs in the United States. Pet owners spend an average of USD 49.70 on a dog's dental treatment each year, which is lower than the cost of human dental care. According to the American Dental Association, the average American spends USD 42.24 on out-of-pocket dental expenses per year. Additionally, the high awareness about pet health among pet owners and a rise in the number of dental procedures are other factors propelling the growth of the pet oral care market in North America.
The global pet oral care products Market is fragmented and the global players are competing intensely with local and regional players and private labels. Some of the key players operating in the global market are Mars Inc, Purina Pet Care, Virbac, Ceva, and Vetoqinol SA among others. In December 2018, Kane Biotech Inc, the company had launched four new oral care products under the Bluestem brand in Canada and the U.S by January 2019. In September 2019, Manna Pro Products LLC announced the acquisition of PetzLife Product Inc. with the aim to diversify their product portfolio for companion health
Positive impact on the global pet oral care products market
The demand for pet oral care products items and pet products in general has increased. Many pets were adopted and brought home by their new owners during the lockdown. Puppy adoption rates expanded by 50-100 percent by 2020, while the cat market is expected to grow by 40%, increasing demand for pet oral care products. Furthermore, the link between pets and their owners grew even stronger because of the global pandemic. Since the news of COVID-19 was announced, 38 percent of pet owners have become more concerned about their pets' health and beauty. According to a poll, 63 percent of pet owners said they spent more time with their pets during the global lockdown. Despite the impending recession, 17% of pet parents reported spending more on pet supplies. This is likely to result in a surge in demand for pet oral care products supplies.