Non-alcohol or low alcoholic beer is an alcoholic beverage that mimics conventional beer in terms of physical aesthetics including taste and texture. However, the beverage has significantly low or zero alcohol content and has no intoxicating effects of standard alcoholic brews. Non-alcohol beer is also known as light beer, small beer, small ale, or near-beer. However, even if the name suggests that, there is no alcohol, yet these types of variety consists of a little alcohol, though a very paltry amount, at the time of brewing. Non-alcoholic beer is of three types - alcohol-free beer, which consists of a maximum of 0.05% ABV, de-alcoholised beer, which consists of a maximum of 0.5% beer, and low-alcohol beer, which consists of a maximum of 1.2% beer. Due to health reasons, many customers in the Western countries are preferring non-alcoholic beers than alcohols at present. The global non-alcoholic beer market valued USD XX million in 2020 and is estimated to reach USD XX million by 2028, growing at a CAGR of XX%
Growing health awareness is driving the non-alcoholic beer market
The negative health effects of regular consumption of alcohols and increasing awareness of side effects is driving the growth of the non-alcoholic beverages as many health conscious millennials and adults who wants to reduce the alcohol consumption are spending more on consumption of non-alcoholic beverages. Alcohol consumption, particularly in excess, is connected to a number of negative outcomes such as, a risk factor for diseases and health impacts; crime; road incidents; and over dependence on alcohol. Alcohol consumption causes 2.8 million premature deaths per year globally according to WHO. Consumer’s growing interest towards health and wellness, as well as drinkers looking for more mindful drinking occasions, are driving the increasing popularity of non-alcoholic beer. For instance, in USA, non-alcoholic craft beer increased by approximately 278 percent in the 52 weeks ending Oct. 24, 2020.
Positive health effects due to consumption of non-alcoholic beer are also driving the market growth. The main advantage of non-alcoholic beer is, it helps the consumers to decrease the beer dependency in daily life along with the side effects that come with heavy beer consumption. The side effects of diuretic and dehydration that come up with alcohol consumption can also be avoided by non-alcoholic beer consumption. For example, several studies have researched the rehydration capacity and diuretic effect of beer with a range of alcohol contents from zero to four percent. In conclusion, the lower the alcohol content, the better able it is to rehydrate the body which is beneficial after exercise. Additionally, alcohol-free beer consumption can help to decrease blood pressure, inflammation, and homocysteine levels. Overall, it is good for patients with cardiovascular complexities. Other than that, the increasing incidence of digestive disorders along with the substantial rise in alcohol allergies and weak immune system cases, is rapidly expanding a niche market for the alcohol-free products, which is helping in the growth of non-alcoholic beer market. Beer manufacturers are also coming up with new techniques to boost the product portfolio and offer high-quality solutions, which are expected to strengthen the market.
But, the presence of established substitute market such as natural-based and carbonated beverages is hindering the non-alcoholic beer market growth.
Alcohol-free beer market is the dominating type segment, due to growing health awareness
In terms of type, the global non-alcoholic beer market is classified into alcohol-free beer, de-alcoholised beer and low-alcohol beer. Alcohol-free beer has the highest market share, due to growing health awareness, prevalence of alcohol related disorders, mainly in Western countries and promotion of various market players.
On the basis of technology, global non-alcoholic beer market is divided in to restricted fermentation, de-alcoholization and others. De-alcoholization technology is dominating the non-alcoholic beer market. De-alcoholization of beer is significantly easier compared to wine, due to its lower alcohol content. A de-alcoholization method consist of a vacuum distillation and other limited fermentation that helps in producing a non-alcoholic beer with a round, smooth & rich flavor and improved foam effect, which attracts the consumers.
Europe is the largest market for the non-alcoholic beer market
Europe is the largest market for non-alcoholic beer, with nearly XX% of the global sales revenue in 2020, due to cultural tradition of consuming beer, prevalence of alcohol related disorders and presence of leading market players as well as leading producing countries. In Europe variety in alcohol beverages is trending, therefore although conventional beer production is still heavily dominating the market, craft beers, followed by specialty beers, alcohol-free, and low-alcohol beers are gaining increased interest with time. For instance, the production of NAB (Non-Alcoholic Beer) increased in Germany from 5.4 percent in 2012 to 7.3 percent in 2018, whereas in Netherlands it increased from 1.5 percent in 2012 to 5.2 percent in 2018. Moreover, it is expected that standard ale and lager consumption will decrease as consumers increasingly choose to drink ‘quality, not quantity’, getting out of the comfort zone and into the experiment area.
North America is expected to have a high CAGR of XX% from 2021 to 2028, due to growing popularity of non-alcoholic beer among consumers, increasing entry of major beer manufacturers such as Heineken and ABI in to the non-alcoholic beer market and number of recent introduction of low-alcohol beer products in to the North American market.
Growing product introduction is making the market more competitive
The global non-alcoholic market is fragmented with large number of companies operating in the market. The market competition is intense owing to increasing innovation in type of non-alcoholic beers and increasing trend of introducing products. Most of the leading non-alcoholic beer companies include Bayerische Staatsbrauerei Weihenstephan, BrewDog, clausthaler, Athletic Brewing Company, Mikkeller, Paulaner Munchen, vandestreekbier, Heineken N.V., Coors Brewing Company and others.
COVID-19 Impact: Pandemic had a positive impact on global non-alcoholic beer market
The Covid-19 pandemic and the resultant long-drawn-out global lockdown severely impacted the restaurant and bars market globally, affecting the sales of non-alcoholic beer. However, the impact is positive owing to the shift in consumer drinking preferences and increased in-home consumption during the pandemic. During the lockdowns and social restrictions enforced to curb the virus, the trend of work-from-home surged, leading to high beverage consumption volumes. Out of growing importance on health and immunity, many consumers have preferred non-alcoholic beer compared to alcoholic beverages. Sales of non-alcohol beers in bars and restaurants plummeted, whereas off-premise sales, such as e‑commerce and retail stores, grew substantially.
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