Published: 2019 May 17
Updated : 2022 November 01

Prenatal Vitamins Supplements Market Size, Competitive Landscape and Market Forecast - 2029

180 pages
Report Summary
Table of Contents
List of Tables & Figures

Prenatal Vitamins Supplements Market is segmented By Type (Folic acid, Calcium, Iron, Vitamin D), By Dosage Forms (Capsule, Powder, Gummy), By Distribution Channel (Hospital Pharmacies, Online Pharmacies, Supermarkets, Drug Stores), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029


Prenatal Vitamins Supplements Market" is expected to grow at a high CAGR during the forecasting period (2022-2029).

Prenatal Vitamins Supplements Market



Market CAGR


Segments Covered

By Type, By Dosage Form, By Distribution Channel, and By Region

Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights.

Fastest Growing Region

Asia Pacific

Largest Market Share 

North America

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Prenatal vitamins are supplements that include daily vitamins and minerals which are necessary before, during, and after pregnancy. These vitamin supplements help women maintain their health throughout pregnancy by lowering the risk of preterm birth, birth abnormalities, and low birth weight babies. Prenatal vitamins are similar to other multivitamins in that they contain varying levels of certain nutrients that are better suited to the needs of a pregnant woman. Folic acid is one of the most important vitamins for a pregnant woman. Folic acid, known as Vitamin B, helps cells grow and develop. Consuming 400 mcg of folic acid every day for at least 1 month before and during pregnancy can help lower the risk for problems with the baby’s brain and spine defects called Neural Tube Defects (NTDs).

Market Dynamics

The increasing number of gynecologists recommending prenatal vitamin supplements to mothers and rising awareness among pregnant women are driving market growth in the forecast period.

Rising awareness about prenatal vitamin supplements among pregnant women is expected to drive market growth.

According to the National Birth Disorders Prevention Network, the CDC conducted a free webinar in September 2022 about folic acid and best strategy for preventing the catastrophic birth defects of the brain and spine. In this webinar, CDC experts discussed the long-term benefits of folic acid in preventing neural tube defects (NTDs), different forms of folate, folic acid is the only type proven to prevent NTDs, and advice for persons with MTHFR gene variations. Moreover, Shannon Clark, MD, MMS, FACOG, joined the CDC for an interactive discussion in which she shared her experiences counseling patients about NTD prevention, folic acid misinformation, and healthcare professionals can improve collaboration within the healthcare team to increase folic acid intake to prevent NTDs. Therefore, the rising awareness about folic acid supplements among pregnant women is expected to drive market growth in the forecast period.

The high cost of prenatal vitamin supplements is expected to hamper the market growth.

Prenate Mini is a multivitamin and mineral supplement with greater vitamin and mineral concentrations for prenatal, iron, and dietary deficits. It is more widely used than equivalent medications. Prenate Mini currently has no generic alternatives and costs roughly $325. Furthermore, GoodRx has collaborated with InsideRx and Avion Pharmaceuticals to minimize the cost of this medication because most Medicare or insurance programs do not cover Prenate Mini.

COVID-19 Impact Analysis

The COVID-19 epidemic positively impacted the prenatal vitamin supplements industry. During the pandemic, COVID-19 has minimal overall risk to pregnant women. On the other hand, women who are pregnant or have recently been pregnant are at a greater risk of serious sickness from COVID-19. Severe sickness may necessitate hospitalization, intensive care, or placement on a ventilator to assist with breathing. Therefore, women were encouraged to take precautions such as prenatal vitamins in such a critical situation. Prenatal vitamins are important for pregnant women's health, including immunity, child growth, etc. This raised demand, which resulted in increased revenue for key market players and, as a result, a favorable market impact. Thus, from the above factors, the market is affected positively in the forecast period.

Segment Analysis

Capsule segment is expected to hold the largest market share in prenatal vitamins supplements

The capsule segment accounted for the largest market share in 2021. The segment benefits because capsules are easy to use and swallow. The capsules' longer shelf life and greater dissolvability in stomach secretions, and many manufacturers use capsules for creating supplements since the vitamins are encapsulated inside them, preventing spillage, which is projected to drive market expansion. For instance, Hera Prenatal Multivitamin Capsule contains folic acid and other vital elements that help bridge nutritional gaps and support your baby bump. Therefore, there is an increased demand for prenatal vitamins in capsule form. Thus, from the above factors, the market segment accounted for the largest market share in the forecast period.

 Geographical Analysis

North America region holds the largest market share in the global prenatal vitamins supplements  

North America region accounted for the largest market share in 2021. The increasing self-directed consumers, increasing dietary supplement penetration, simple access to high-quality goods, product launches and collaborations by the market players are the factors to drive the market in the forecast period. For instance, on April 18, 2022, Ovaterra launched two new prenatal vitamin supplements, Advanced Prenatal and Advanced Prep 35-39. They are prenatal capsules created with the entire recommended daily dose of choline for pregnant and nursing women, packaged in individual portions for on-the-go use. The supplements were created in partnership with Rebecca Fett, author of the book named- “It Starts with the Egg and Brain Health from Birth”.

Moreover, Kirk Humanitarian is a non-profit organization that works with governments, country partners, and global health professionals to improve UNIMMAP MMS availability, access, uptake, and utilization. The use of UNIMMAP MMS as part of a complete prenatal care program benefits pregnant women's health and greatly improves delivery outcomes for their newborns. The World Health Organization-UNICEF formulation used in UNIMMAP MMS is unusual because it contains 15 critical micronutrients, making it more complete. It has consistently been more effective than iron-folic acid — or IFA — supplements for pregnant women than the traditional standard of care. Thus, from the above factors, the North American region accounted for the largest market share in the forecast period.

Competitive Landscape

Major key players in the prenatal vitamins supplements market are Garden of Life Inc., Church & Dwight Co. Inc., Country Life LLC, MegaFood, Rainbow Light Nutritional Systems Inc., Biotics Research Corporation, New Chapter, Inc., Twinlab Corporation, Abbott Nutrition, Matsun Nutrition

For instance, on August 15, 2022, Elevit, a Bayer prenatal multivitamin brand, launched the Every Beginning campaign in Vietnam to provide women with the necessary nutrients and offer every infant the finest start in life. Initially, the campaign will provide a brand-purpose platform to develop a community of linked parents and parents-to-be to share their pregnant experiences. This campaign emphasizes Bayer's dedication to prenatal care for a healthier pregnancy and promoting women's overall health and well-being.

Country Life, LLC:


Country Life, LLC was founded in 1971 and is headquartered in Hauppauge, NY. The company manufactures vitamins, supplements, and sports nutrition products. The company offers amino acids, fish oils, realfood organics, and specialty supplements. Country Life serves customers in the United States.

­Product Portfolio:

Folate 800 mcg Folic Acid: Folic acid is an essential B vitamin required for cell division and the healthy development of red blood cells. Women who consume healthy diets with adequate folate may reduce their risk of having a child with brain or spinal cord congenital disabilities. Folate intake should not exceed 1,000 mcg of folic acid daily.

The global prenatal vitamins supplements report would provide an access to an approx. 45+market data table, 40+figures and 180pages.

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