Mustard Oil Market Size, Share, Industry Trends, Outlook, Growth and Forecast 2024 - 2031

Global Mustard Oil Market is segmented By Product Type (White Mustard, Black Mustard, Brown Mustard), By Application (Food, Personal Care, Pharmaceuticals, Aromatherapy, Other), By Extraction Type (Distillation extraction, Pressing Extraction), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, E-Commerce, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Mustard Oil Market Size

Global Mustard Oil Market reached USD 18.2 billion in 2022 and is expected to reach USD 23.7 billion by 2030 growing with a CAGR of 3.4% during the forecast period 2024-2031. One trend in the mustard oil market is the rising popularity of organic and cold-pressed mustard oils.

Consumers are increasingly seeking chemical-free and minimally processed options for their health and culinary needs. The mustard oil market is witnessing steady growth, driven by its diverse applications in cooking, food preservation, and traditional medicine. With a dominant presence in the Asia-Pacific region, mustard oil is favored for its distinctive flavor and health benefits. Increasing health consciousness and the demand for natural remedies have further boosted its popularity.

The mustard oil market is driven by the increasing awareness of its heart-healthy attributes. Notably, a study in "Food and Function" showcased the potential cholesterol-lowering properties of mustard oil due to its richness in alpha-linolenic acid. As this information gains traction among health-conscious individuals, the demand for mustard oil as a heart-friendly cooking oil option continues to rise.

Market Summary

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Market Dynamics

Mustard Oil Market Trend is Driven by Health Consciousness and Culinary Enthusiasm

The rising health consciousness among consumers has significantly contributed to the growth of the mustard oil market. As people seek healthier cooking options, mustard oil's natural health benefits, and rich nutritional profile have garnered widespread attention. The abundance of essential fatty acids and antioxidants in mustard oil makes it an appealing choice among health-conscious individuals. 

Moreover, its unique pungent flavor adds depth to various cuisines, further propelling its popularity as a culinary delight. As these trends persist, the mustard oil market is expected to witness continued growth and diversification, catering to the evolving preferences of health-conscious and discerning consumers.

Mustard Oil Market Growth is Driven by Growing Demand for Traditional Remedies

Another key driver of the mustard oil market is the growing interest in traditional and Ayurvedic remedies. Mustard oil has a long-standing history as a traditional medicinal remedy, praised for its potential to boost immunity and promote overall well-being. Its recognition as a key component in Ayurvedic medicine and traditional healing practices has not only attracted health-conscious individuals but also sparked interest among holistic wellness advocates, further bolstering its market position.

This ancient association has revitalized mustard oil's image as a natural and holistic health enhancer, leading to an upsurge in its adoption. As consumers seek out time-honored solutions, the mustard oil market witnesses an increase in its market size, establishing itself as a preferred choice in both culinary and traditional medicine applications.

Mustard Oil Market Grapples with Constraints Amidst Competition and Regulatory Challenges

Despite its significant market share and size, the mustard oil market encounters certain restraints. One primary challenge lies in the competition from other edible oils like sunflower, soybean, and olive oils, which limit its growth potential. Additionally, regulatory restrictions and quality standards impact production and distribution. Fluctuating prices of mustard seeds can also affect overall market dynamics. 

Moreover, consumer preferences and the shift towards healthier alternatives pose challenges to mustard oil's dominance. As the market expands, environmental concerns surrounding mustard cultivation and its impact on biodiversity come into focus. Addressing these restraints while highlighting mustard oil's unique health benefits and culinary appeal is crucial for sustaining its position and growth in the competitive edible oils market.

Market Segment Analysis

The global mustard oil market is segmented based on product type, application, extraction type, distribution channel, and region.

Black Mustard Oil Commands 45% Market Share, Offering Versatility and Health Benefits

The global mustard oil market has been segmented by product type into white mustard, black mustard, and brown mustard.

Black mustard oil holds a significant share of around 45% in the mustard oil market. It is extracted from black mustard seeds and is renowned for its versatility as a cooking oil. Popular across the Asia-Pacific region, its unique pungent flavor elevates the taste of diverse dishes. Beyond its culinary prowess, black mustard oil is prized for its health benefits, owing to its abundance of essential fatty acids and antioxidants. 

As an edible oil, it is revered for its potential to promote heart health and boost immunity. The mustard oil market size continues to grow, driven by the increasing awareness of its nutritional value and traditional medicinal properties, solidifying its position as a favored choice among health-conscious consumers seeking natural and flavorful cooking oils.

Market Geographical Share

Mustard Oil Market Holds 35% Share in Asia-Pacific, Fueled by Health-Conscious Consumers

As of the latest available data, the mustard oil market share in the Asia-Pacific region is approximately 35%. This significant market share further reinforces the region's dominant position in the global mustard oil industry. The versatile applications of mustard oil, ranging from culinary uses to being a natural preservative and a traditional medicinal remedy in Ayurvedic medicine, have contributed to its popularity and widespread consumption in the Asia-Pacific region.

The COVID-19 pandemic's impact further emphasized mustard oil's health benefits, leading to increased demand as consumers sought natural immunity boosters. Mustard oil gained favor among health-conscious individuals looking for natural remedies due to its exceptional combination of nutrients and antioxidants. Moreover, its characteristic pungent flavor elevated the taste of diverse dishes, solidifying its status as a culinary essential and a mainstay in the region's cuisine.

Mustard Oil Market Companies

The major global players in the market include Cargill Incorporated, Archer Daniels Midland Company, Adani Wilmar Limited, Taj Agro Products, Unilever, K S oils, Ambuja Agro Industries Ltd, Emami Agro Ltd, Mother Dairy Fruit & Vegetable Pvt. Ltd, and Bansal Oil Mill Limited.

COVID-19 Impact Analysis

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the mustard oil market. Initially, demand surged due to consumer stockpiling and perceived health benefits. However, supply chain disruptions and restrictions on movement led to challenges in production and distribution. As the pandemic continued, economic slowdown and reduced disposable incomes affected consumer spending, dampening demand for premium products. 

Additionally, changes in consumer behavior, such as a shift towards online shopping and health-conscious choices, influenced market dynamics. Despite these challenges, the market gradually recovered as restrictions eased and awareness of mustard oil's health benefits persisted, leading to cautious growth and adaptation to the new market landscape.

Key Developments

• On July 26, 2023, Sunpure, South India’s largest edible oil brand, announced the expansion of its product portfolio with the launch of Sunpure Mustard Oil. The physically pressed oil is chemical-free and processed at low temperatures to retain its natural nutritional and antioxidant properties.
• On September 14, 2020, Dabur India, a leading ayurvedic and natural healthcare company, announced its foray into the edible oil market with the launch of Dabur cold-pressed mustard oil.
• On January 12, 2023, Raj Oil Mills Limited launched a new product of Mustard Oil under the brand name of "KHLONA" which will cater mass market across India. The main target customers are Tier-2 and Tier-3 cities. This will help to achieve the Top line and Bottom Line of the Company.

Why Purchase the Report?

• To visualize the global mustard oil market segmentation based on product type, application, extraction type, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of mustard oil market-level with all segments.
• The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global mustard oil market report would provide approximately 69 tables, 69 figures, and 190 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies