Ionized Bottled Water Market

SKU: DM2512 | Last Updated On: Oct 14 2022 | Available Formats

>Ionized Bottled Water Market Expected to reach a high CAGR By 2029:

Ionized Bottled Water Market is segmented By Bottle Type (Vacuum insulated, Water filter, Electrolytes added, Others), By Size of Bottle (500 ml, 1000 ml, Others), By End-user (Sports fitness and outdoors, Athletes, Restaurant, Household, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2022-2029.

Ionized Bottled Water Market is expected to grow at a high CAGR during the forecasting period (2022-2029).

Ionized Bottled Water Market

Metrics

Details

Market CAGR

 High

Segments Covered

By Bottle Type, By Size of Bottle, By End-user and By Region

Report Insights Covered

Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights.

Fastest Growing Region

Asia Pacific

Largest Market Share 

North America

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Ionized bottled water is obtained by micro filtering the water with a reverse osmosis process to remove the unwanted particles. The ionized bottled water is also known as an alkaline water bottle, with a pH value of between 8 and 10. The alkaline water helps to boost immunity by neutralizing the acidity in the body.

Ionized Bottled Water Market Dynamics

The market is driven by the rising demand for ionized water bottles with a surge in health awareness for alkaline water's benefits worldwide. The ionized bottled water plays a vital role in providing better rehydration and keeps excellent skin health without any damage. The water bottle can be infused with small amounts of electrolytes and various minerals like magnesium and calcium. Thus, ionized water bottle helps maintain the proper health and provides better rehydration for the sports and athletes. According to the Bottled Water Organization in the U.S., In 2019, bottled water ranked as the largest beverage category by volume in the United States for the fourth consecutive year as Americans consumed 14.4 billion gallons of bottled water, up 3.6% from the previous year. Globally the bottled water consumption was 111 billion gallons in 2019.

Awareness over the harmful effects of soda and other sugary drinks will boost the ionized bottled water market. Ban of sugary drinks has been implemented in several countries especially in places like school premises etc., What has started in U.S., to control obesity is now being implemented globally. Even developing countries are enforcing regulations over sugary drinks which will inevitably increase the sales of bottled water. For instance, the CEO of the Food Safety and Standards Authority of India (FSSAI), Arun Signal, has banned the sale of junk and unhealthy food which include soft drinks in canteens of schools and other educational institutions. Also, many athletes across the world are constantly promoting bottled water over soft drinks.

There is a rise in the launch of new water bottles with advanced technology like using an antioxidant method to purify water. Recycling of the bottles acts as challenge for the companies. With increasing environmental awareness over usage of plastic, plastic water bottles may decline in sales in the future. However, this will increase the sales of other eco-friendly materials and it is evident as companies are constantly manufacturing and marketing for eco-friendly bottles. For instance, In April 2020, Alkaline Water Company has increased the demand for eco-friendly aluminium bottles. The company has delivered approximately 300,000 eco-friendly aluminium bottles to the California and Texas markets.

Covid-19 Impact Analysis

The pandemic had a mixed impact on the ionized bottles water market. Decline in food and tourism industry has negatively impacted the sales. While the global trade came to halt during the lockdowns imposed to control the spread of novel coronavirus, the food and tourism industry have taken the biggest hit. The sales declined in the food industry, particularly in food service and HoReCas. Global tourism suffered its worst year on record in 2020, with international arrivals dropping by 74% according to the latest data from the World Tourism Organization (UNWTO). Adding to this, outdoor gatherings like sporting events, movie theatres etc., have been shut down in order to maintain social distancing which further impacted the market negatively.

However, the ionized water bottle has seen increased the demand in the household segment during the Covid-19 pandemic outbreak owing to the increasing health consciousness among the people globally. This could be a huge positive post the pandemic once the other segments resume activities.

Ionized Bottled Water Market Segmentation

The global ionized bottled water market is segmented based on bottle type, size of the bottle, end-user, and region.

The global ionized bottled water market is bifurcated into vacuum insulated, water filters, electrolytes added, and others in terms of bottle type. The electrolytes-added segment is expected to have the highest share in the forecast period due to an increase in the demand for mineral water due to the high health benefits of electrolytes added, like provides better dehydration and keeps skin fresh. Adding to this, electrolytes added water is constantly being promoted by athletes all over the world which is expected to further increase the sales in this segment.

Similarly, the vacuum insulated and water filter segment is also growing faster due to increased water bottle adoption for traveling, tourism, and household. As this vacuum insulated and water filtered bottles can be carried out for traveling and tourism.

Regarding the bottle's size, the global ionized bottled water market is segmented into 500 ml, 1000 ml, and others. Among these, the 1000 ml segment has the highest market share in 2019 owing to increasing the demand for this size by travellers and increasing the production lines of this size bottle by the leading players. For instance, in 2017, PhURE Water has been expanded the distribution of Ph 9.5 alkaline water to Northern California. This alkaline water bottle is available in 1 Litre and 1.5 Litre Bottles with purification, filtration disinfection technologies, and electrolyte-enhanced, clean, safe, and water. Similarly, 500 ml bottles are also growing faster due to their growing demand among sports players and athletes.

Depending on the end-user, the global ionized bottled water market is segmented into sports fitness & outdoors, athletes, restaurant, household, and others. Among these, the sports, fitness, and outdoors segment have the largest consumption of ionized water bottles as it provides better dehydration for sports players. Similarly, the athletes, restaurant, and household segment are also growing faster due to the surge in demand for clean, fresh, alkaline, and ionized water among the consumer.

Ionized Bottled Water Market Geographical Penetration

By region, the global ionized bottled water market is segmented into North America, South America, Europe, Asia-Pacific, Middle-East, and Africa. The North American region is dominated by ionized bottled water market in terms of revenue growth among all regions due to the growing demand for the bottled water with growing health awareness about ionized water and advanced technology for water filtration. According to the water bottled organization, in 2019, total bottled water volume reached 111 billion gallons, with an increase of 4.3% over 2018. 

Asia Pacific region is growing faster due to rising demand for ionized water due to surge in the population and raising the awareness about the clean and fresh water in this region. It has crossed North America in terms of total consumption of bottled water although revenue and per capita is higher in that region. According to Bottled Water Organization, China Indonesia and India have seen the highest growth in terms of bottled water consumption in the last 5 years at a CAGR of 10.2%, 7.8% and 7.4% respectively. This is primarily due to the growing demand for clean water with the surge in this region's population. With urbanization and increasing purchasing power in these developing countries, it is expected to grow even faster. According to our world data organization, in 2014, India and China had the largest freshwater extraction, 760 billion cubic meters per year and 600 billion cubic meters per year.

Ionized Bottled Water Market Competitive Landscape

The global ionized bottled water market is highly competitive with the presence of several international and local markets. Product diversification, revenue generation, and opportunities intensify the market competition. Essentia, Alkaviva, Enagic Kangen, Tyent USA, KYK, Flow Water, Pure, Bai Antioxidant Water, LIFE Ionizers, Synergy Science, Chanson Water, Water for Life USA, Evontis Elite, Bawell, Alkaline Water Company, and Core are the leading market players with significant market share.

Major players are expanding and launching the new technology-based production line based on alkaline and ionized water for the consumer. For instance, on 6th August 2019, the Alkaline Water Company has been expanded its portfolio by launching a new canned-based product line. This water has been made available in 4 with natural flavours and 3 infused with Cannabidiol flavour water, featuring Alkaline88® in 16oz aluminium cans.

Companies are entering into collaborations, acquisitions, mergers, and licensing for increasing market demand for ionized water bottles across the globe. For instance, on 12th November 2019, Essentia, the leading ionized alkaline water supplier in the U.S. has made a partnership with Horizon Media Horizon. This collaboration aims to plan the paid media efforts for Essentia’s sale by making a creative ad campaign to develop and execute its awareness of water bottles.

Alkaline Water Company

The Alkaline Water Company Inc.  is a US based company that produces beverages. The Company offers bottled alkaline water products. Although a relatively new name in the market, the company has been growing at a rapid pace with high quality products and innovative marketing strategies.

Product Portfolio of Alkaline Water Company

  • A88 Infused™ Flavoured Water
  • Alkaline88 Eco-Friendly Aluminium Bottled Water
  • Alkaline Bottled Water

Key Developments

  • The Alkaline Water Company Reports Record Revenue of $46 Million for Fiscal Year 2021, representing year-over-year growth of a whopping 20%.
  • In May 2021, the Company announced that it entered a brokerage agreement with Bellator Group LLC to expand its product lines, Alkaline88® and A88CBD™, into international channels.
  • Alkaline88®’s aluminium water bottles are the latest product development of the Company. They launched at the beginning of May 2020 and are already being sold in over 2,700 locations across the United States within a year.

Frequently Asked Questions

What is the Projected CAGR value of the Ionized Bottled Water Market?

Ionized Bottled Water Market is expected to grow at a high CAGR during the forecasting period (2022-2029).

Which region controlled the global market during 2022-2029?

North America region Controls the Ionized Bottled Water Market during 2022-2029

Which is the fastest growing region in the Ionized Bottled Water Market?

Among all regions, Asia Pacific is the fastest growing market share during the forecast period 

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