Ionized Bottled Water Market Size, Share, Industry, Forecast and outlook (2023-2030)

Ionized Bottled Water Market is segmented By Bottle Type (Vacuum insulated, Water filter, Electrolytes added, Others), By Size of Bottle (500 ml, 1000 ml, Others), By End-user (Sports fitness and outdoors, Athletes, Restaurant, Household, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030.

Ionized Bottled Water Market Overview

Global Ionized Bottled Waters Market reached USD million in 2022 and is expected to reach USD million by 2030 growing with a CAGR of 5.8% during the forecast period 2023-2030. Ionized bottled water is obtained by micro filtering the water with a reverse osmosis process to remove the unwanted particles.

The ionized bottled water is also known as an alkaline water bottle, with a pH value of between 8 and 10. The alkaline water helps to boost immunity by neutralizing the acidity in the body. One of the primary effects of ionization is the alteration of the water's pH level. pH is a measure of how acidic or alkaline a solution is, and it is expressed on a scale from 0 to 14. 

A pH of 7 is considered neutral, while values below 7 are acidic and values above 7 are alkaline. Ionized water is often claimed to have a higher pH, making it more alkaline. Proponents of ionized bottled water often claim that it possesses antioxidant properties due to the presence of negatively charged ions, called hydroxide ions. These ions are believed to have the potential to neutralize harmful free radicals in the body.

Ionized Bottled Water Market Scope

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Ionized Bottled Water Market Dynamics

Rising Demand for Ionized Water Bottles with a Surge in Health Awareness for Alkaline Water Benefits 

The ionized bottled water plays a vital role in providing better rehydration and keeps excellent skin health without any damage. The water bottle can be infused with small amounts of electrolytes and various minerals like magnesium and calcium. Thus, ionized water bottle helps maintain the proper health and provides better rehydration for the sports and athletes. According to the Bottled Water Organization in the U.S., in 2022 bottled water accounted for roughly 25 percent of beverage consumption in the United States, making it the most consumed type of beverage that year. 

Beverage companies and water manufacturers have been actively promoting the benefits of ionized water and alkaline water. Through various marketing strategies, they aim to capitalize on the growing health consciousness among consumers, fostering an increased demand for ionized water bottles. The endorsements and testimonials from celebrities and social media influencers play a role in shaping consumer preferences.

Awareness Over the Harmful Effects of Soda and Other Sugary Drinks will Boost the Ionized Bottled Water Market

Ban of sugary drinks has been implemented in several countries especially in places like school premises etc., What has started in U.S., to control obesity is now being implemented globally. Even developing countries are enforcing regulations over sugary drinks which will inevitably increase the sales of bottled water. For instance, the CEO of the Food Safety and Standards Authority of India (FSSAI), Arun Signal, has banned the sale of junk and unhealthy food which include soft drinks in canteens of schools and other educational institutions. Also, many athletes across the world are constantly promoting bottled water over soft drinks. 

There is a rise in the launch of new water bottles with advanced technology like using an antioxidant method to purify water. Recycling of the bottles acts as challenge for the companies. With increasing environmental awareness over usage of plastic, plastic water bottles may decline in sales in the future. For instance, In April 2020, Alkaline Water Company has increased the demand for eco-friendly aluminium bottles. The company has delivered approximately 300,000 eco-friendly aluminium bottles to the California and Texas markets.

Competition from Regular Bottled Water is Restraining the Ionized Bottled Waters Market

Regular bottled water has gained widespread consumer familiarity and trust over the years. People often choose bottled water due to its perceived cleanliness, safety, and convenience, especially in regions with concerns about the quality of tap water. In contrast, ionized bottled water is a relatively newer concept, and consumers may be more hesitant to try it, especially without a robust scientific consensus on its health benefits.

Regular bottled water is often available at various price points, including budget-friendly options, making it affordable for a wide range of consumers. On the other hand, ionized bottled water may be perceived as a premium product due to the specialized processes involved in its production, leading to higher price points. This price differential can limit the appeal of ionized bottled water to price-sensitive consumers.

Ionized Bottled Water Market Segment Analysis

The global ionized bottled waters market is segmented based on bottle type, size of bottle, end-user, and region.

The Electrolytes-Added Segment Holds the Largest Market Share in the Ionized Bottled Waters Market

Electrolytes are essential minerals like sodium, potassium, calcium, and magnesium, which help maintain fluid balance and support various bodily functions. Consumers seeking enhanced hydration or a more refreshing taste may be attracted to ionized bottled water with added electrolytes, as it can provide a perceived functional benefit compared to regular water. During physical activity, humans need additional fluids to replace the water lost in sweat. In fact, a water loss of as little as 1–2% of your body weight can lead to decreased strength, speed and focus

The electrolytes-added segment may appeal to sports and fitness enthusiasts who engage in rigorous physical activities. During exercise or sports, the body loses electrolytes through sweat, and consuming ionized water with added electrolytes may be viewed as a way to replenish these essential minerals. Electrolyte-added ionized water brands may have invested heavily in marketing and branding efforts to position their products as a premium and functional alternative to regular bottled water.

Global Ionized Bottled Water Market Geographical Penetration

North America is Dominating the Ionized Bottled Waters Market

North America has witnessed a significant rise in health and wellness awareness over the past decade. Consumers in the region are increasingly conscious of their dietary choices and the potential health benefits of certain products, including functional beverages like ionized bottled water. North America is one of the regions with relatively high disposable incomes, allowing consumers to explore premium and functional beverage options, even if they come at a higher price point compared to regular bottled water.

The urban lifestyle prevalent in many parts of North America has contributed to the popularity of bottled water, including ionized varieties. The convenience and portability of bottled water appeal to people on-the-go, such as busy professionals, students, and travelers. The fitness and sports culture in North America has led to a higher demand for beverages that support hydration and overall health. Ionized bottled water, especially those with added electrolytes, caters to this demand and is favored by sports and fitness enthusiasts.

Ionized Bottled Water Market Major Key Players

The major global players in the market include Essentia, Alkaviva, Enagic Kangen, Tyent USA, KYK, Flow Water, Phure, Bai Antioxidant Water, LIFE Ionizers, and Synergy Science.

COVID-19 Impact on Ionized Bottled Water Market

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

Covid-19 Impact:

The pandemic had a mixed impact on the ionized bottles water market. Decline in food and tourism industry has negatively impacted the sales. While the global trade came to halt during the lockdowns imposed to control the spread of novel coronavirus, the food and tourism industry have taken the biggest hit. The sales declined in the food industry, particularly in food service and HoReCas. Global tourism suffered its worst year on record in 2020, with international arrivals dropping by 74% according to the latest data from the World Tourism Organization (UNWTO). Adding to this, outdoor gatherings like sporting events, movie theatres etc., have been shut down in order to maintain social distancing which further impacted the market negatively.

By Bottle Type

• Vacuum Insulated
• Water Filter
• Electrolytes Added
• Others

By Size of Bottle

• 500 ml
• 1000 ml
• Others

By End-User

• Sports Fitness and Outdoors
• Athletes
• Restaurant
• Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In June 2023, Essentia Water, the pioneer of ionized alkaline water in the U.S., has partnered with House Wine for the second consecutive year to bring fans a new, limited-edition Water + Rose box – a side-by-side combo of Essentia Water and House Wine Rose.
• In June 2023, Tesla Power USA, a renowned provider of sustainable solutions, has launched India's most innovative and cost-effective range of Alkaline Water Purifiers. This groundbreaking move has sparked a revolution in the water purifier industry.
• In March 2021, Nestle has underlined its focus on premium bottled water with the acquisition of US ionized alkaline water producer Essentia.

Why Purchase the Report?

• To visualize the global ionized bottled waters market segmentation based on bottle type, size of bottle, end-user, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development. 
• Excel data sheet with numerous data points of ionized bottled waters market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study. 
• Product mapping is available as Excel consists of key products of all the major market players.

The global ionized bottled waters market report would provide approximately 61 tables, 59 figures, and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies