Ghana Retail Industry Market, Size, Share, Outlook and Growth Opportunities 2019-2026

SKU: DAG126 | Last Updated On: Mar 18 2020 | No. of Pages: 240 | Available Formats

> Global Ghana Retail Industry Market Expected to reach a high CAGR of 14.6% By 2026: DataM Intelligence

Global Ghana Retail Industry Market is segmented By Product Type (Apparel, Consumer Electronics, Fast Moving Consumer Goods (Food, Beverages, Personal Care, Home Care Products, Furniture, Others)), By Store Product Type (Convenience Store, Discount Store, Internet Retailing, Supermarkets, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2019-2026

 

Market Overview

The Global Ghana Retail Industry Market is expected to grow at a CAGR of 14.6% during the forecasting period (2019-2026).

Retail industry is primarily responsible for the distribution of finished products to the public. The retail sector comprises of general retailers, departmental stores, specialty stores and discount stores, Ghana provides wide opportunities in food retail business owing to fast growing urbanization, rising household incomes and change in lifestyle & eating habits. Ghana’s retail industry is relatively advanced compared with other African countries. The open market is still a dominating retail industry in Ghana. The key suppliers providing service in Ghana retail industry includes Finatrade Group, Melcom Ltd, Forewin Ghana Ltd, Hippo Group and many others.

**Source: DataM Intelligence Analysis 

Market Dynamics:

Increasing disposable income by the communities and growing urbanization across the country is the primary factor driving the Ghana retail industry market during forecast period. The increasing disposable income of the people in Ghana, will increase the buying power of people for consumer goods. According to the World Bank, in 2017, the household final consumption expenditure has grown by 11.3% in Ghana. Also, increasing urbanization is one of the factors driving the Ghana retail industry market In 2019, Ghana has an estimated population of 30.10 million, which ranks 48th in the world. The population has been increased from 2010 census figure of 24.2 million. Ghana's population is currently growing at a rate of 2% per year.

However, higher cost of freight prices as compare to other countries in this region is one of the major factors hindering the Ghana retail market.

Market Segmentation

Ghana retail industry market is segmented on the basis of product type into apparel, FMCG, furniture, and others.

Ghanaians spend most of their income on food and non-alcoholic beverages that account for 41% of total expenditure. Ghana is the 11th largest grocery retail market in Africa, and the second largest in West Africa –after Nigeria’s. The open market is the dominant segment, for food retail outlet in Ghana. The retail food sector in Ghana consists of three main subsectors: Supermarkets (accounting for approximately 4% of total retail sales), Convenience stores and small grocery stores (36 %), and Traditional open air markets (60%). More than 90% of the local staple foodstuffs, including fresh fruit and vegetables, meat and frozen fish (imported or local), are sold to consumers at the traditional markets. Traditional markets organize promotional activities that tend to have significant consumer impact.

**Source: DataM Intelligence Analysis

Competitive Analysis

The Ghana retail industry market is dominated by the businesses with ownerships from India, Lebanon, and other European countries. They supply goods majorly from Asia, EU, and South Africa.

The key strategies adopted by the prominent players in the Ghana retail industry market includes new facility expansions and investments to cater the growing consumer demand for FMCG and other electronic goods. For instance, in January 2019, Unilever Ghana has invested more than USD 12.27 million in new infrastructure and factory plants over the last two years, cementing its leadership position in the country’s consumer goods segment.

In November 2018, Electroland Ghana Limited has opened a new premium showroom in Accra to bring its products closer to consumers. The company, which has about 15 direct branded and 10 franchised showrooms across the country has its new outlet located on the Spintex road.

Why Purchase the Report?

  • Visualize the composition of the Ghana retail industry market in terms of various product types and store type highlighting the key commercial assets and players.

  • Identify commercial opportunities in Ghana retail industry market by analyzing trends and co-development deals.

  • Excel data sheet with thousands of data points of Ghana retail industry market - level 4/5 segmentation.

  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.

  • Product mapping in excel for the key product of all major market players

**The Ghana retail industry report will provide access to approximately 33 market data tables, 22 figures, and 80 pages.

Target Audience

  • Investors/Investment Bankers

  • Retailers

  • E-Commerce Companies

  • FMCG Companies

  • Supermarkets & Hypermarkets

  • Research Organizations

  • Distributors

     

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Table of Contents

  1. Ghana Retail Industry Market Methodology and Scope
    1. Research Methodology
    2. Research Objective and Scope of the Report
  2. Ghana Retail Industry Market – Market Definition and Overview
  3. Ghana Retail Industry Market – Executive Summary
    1. Market Snippet by Product Product Type
    2. Market Snippet by Store Product Type
  4. Ghana Retail Industry Market Dynamics
    1. Market Impacting Factors
      1. Drivers
      2.  Restraints
      3. Impact Analysis
    2. Opportunity
  5. Ghana Retail Industry Market – Industry Analysis
    1. Porter's Five Forces Analysis
  6. Ghana Retail Industry Market – By Product Type
    1. Introduction
      1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Product Type
      2. Market Attractiveness Index, By Product Type
    2. Apparel*
      1. Introduction
      2. Market Size Analysis, US$ Mn, 2016-2025 and Y-o-Y Growth Analysis (%), 2018-2026
    3. Consumer Electronics
    4. Fast Moving Consumer Goods (FMCG)
      1. Food
      2. Beverages
      3. Personal Care
      4. Home Care Products
      5. Furniture
      6. Others
  7. Ghana Retail Industry Market – By Store Product Type
    1. Introducti2on
      1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Store Product Type
      2. Market Attractiveness Index, By Store Product Type
    2. Convenience Store*
      1. Introduction
      2. Market Size Analysis, US$ Mn, 2016-2025 and Y-o-Y Growth Analysis (%), 2018-2026
    3. Discount Store
    4. Internet Retailing
    5. Supermarkets
    6. Others
  8. Ghana Retail Industry Market Competitive Landscape
    1. Competitive Scenario
    2. Market Positioning/Share Analysis
    3. Mergers and Acquisitions Analysis
    4. Market Entry Strategy
  9. Ghana Retail Industry Market Company Profiles
    1. Melcom Group*
      1. Company Overview
      2. Restaurant Product Type Portfolio and Description
      3. Key2 Highlights
      4. Financial Overview
    2. Unilever Ghana Limited
    3. Palace Shopping Mall Limited
    4. Shoprite Achimota Mall
    5. Walmart Inc.
    6. Electroland Ghana Limited
    7. Amazon.com, Inc.
    8. eBay Inc.
    9. A&C Mall 

List is not exhaustive

  1. Ghana Retail Industry Market – Premium Insights
  2. Ghana Retail Industry Market – DataM
    1. Appendix
    2. About Us and Services
    3. Contact Us

List of Tables & Figures

List of Tables

Table 01     Ghana Retail Industry Market Value, By Product Type, 2018,2022 & 2026 ($ Million)

Table 02     Ghana Retail Industry Market Value, By Store Type, 2018,2022 & 2026 ($ Million)

Table 03     Ghana Retail Industry Market Value, By Product Type, 2018,2022 & 2026 ($ Million)

Table 04     Ghana Retail Industry Market Value, By Product Type, 2017-2026 ($ Million)

Table 05     Ghana Retail Industry Market Value, By Store Type, 2018,2022 & 2026 ($ Million)

Table 06     Ghana Retail Industry Market Value, By Store Type, 2017-2026 ($ Million)

Table 07     Melcom Group: Product Portfolio

Table 08     Melcom Group: Product Portfolio

Table 09     Melcom Group: Key Developments

Table 10     Unilever Ghana Limited: Overview

Table 11     Unilever Ghana Limited: Product Portfolio

Table 12     Unilever Ghana Limited: Key Developments

Table 13     Palace Shopping Mall Limited: Overview

Table 14     Palace Shopping Mall Limited: Product Portfolio

Table 15     Palace Shopping Mall Limited: Key Developments

Table 16     Shoprite Achimota Mall: Overview

Table 17     Shoprite Achimota Mall: Product Portfolio

Table 18     Shoprite Achimota Mall: Key Developments

Table 19     Walmart Inc.: Overview

Table 20     Walmart Inc.: Product Portfolio

Table 21     Walmart Inc.: Key Developments

Table 22     Electroland Ghana Limited: Overview

Table 23     Electroland Ghana Limited: Product Portfolio

Table 24     Electroland Ghana Limited: Key Developments

Table 25     Amazon.com, Inc.: Overview

Table 26     Amazon.com, Inc.: Product Portfolio

Table 27     Amazon.com, Inc.: Key Developments

Table 28     eBay Inc.: Overview

Table 29     eBay Inc.: Product Portfolio

Table 30     eBay Inc.: Key Developments

Table 31     A&C Mall: Overview

Table 32     A&C Mall: Product Portfolio

Table 33     A&C Mall: Key Developments

 

List of Figures

Figure 01  Ghana Retail Industry Market Share, By Product Type, 2018 & 2026 (%)

Figure 02  Ghana Retail Industry Market Share, By Store Type, 2018 & 2026 (%)

Figure 03  Ghana Retail Industry Market Value, 2017-2026 ($ Million)

Figure 04  Ghana Retail Industry Market Y-o-Y Growth, By Product Type, 2018-2026 (%)

Figure 05  Apparel: Ghana Retail Industry Market Value, 2017-2026 ($ Million)

Figure 06  Consumer Electronics: Ghana Retail Industry Market Value, 2017-2026 ($ Million)

Figure 07  Fast Moving Consumer Goods: Ghana Retail Industry Market Value, 2017-2026 ($ Million)

Figure 08  Ghana Retail Industry Market Y-o-Y Growth, By Store Type, 2018-2026 (%)

Figure 09  Convenience Store: Ghana Retail Industry Market Value, 2017-2026 ($ Million)

Figure 10  Discount Store: Ghana Retail Industry Market Value, 2017-2026 ($ Million)

Figure 11  Internet Retailing: Ghana Retail Industry Market Value, 2017-2026 ($ Million)

Figure 12  Supermarkets: Ghana Retail Industry Market Value, 2017-2026 ($ Million)

Figure 13  Others: Ghana Retail Industry Market Value, 2017-2026 ($ Million)

Figure 14  Melcom Group: Financials

Figure 15  Unilever Ghana Limited: Financials

Figure 16  Palace Shopping Mall Limited: Financials

Figure 17  Shoprite Achimota Mall: Financials

Figure 18  Walmart Inc.: Financials

Figure 19  Electroland Ghana Limited: Financials

Figure 20  Amazon.com, Inc.: Financials

Figure 21  EBAY INC.: Financials

Figure 22  A&C Mall: Financials

Frequently asked questions

Q. Who are the leading players in the Ghana Retail Industry Market?
A. Finatrade Group, Melcom Ltd, Forewin Ghana Ltd, Hippo Group and many others.

Q. At what CAGR is the Ghana Retail Industry Market anticipated to augment?
A. The Ghana Retail Industry Market is projected to strike 14.6% CAGR.

Q. What is the key driving factor of the Ghana Retail Industry Market?
A. Increasing disposable income by the communities and growing urbanization across the country.

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