French Fries Market Size, Share, Industry, Forecast and outlook (2024-2031)

French Fries Market is segmented By Product(Frozen, Fresh), By Application (Household, Food Service), By Type (Waffle Fries, Curly Fries, Classic Fries), By Distribution Channel (Supermarkets/Hypermarkets, Online Food Delivery, Others) and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

French Fries Market Size

The Global French Fries Market reached US$ 15.7 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 23.0 billion by 2030. The market is growing at a CAGR of 4.9% during the forecast period. Pre-cut, blanched, and frozen russet potatoes are widely used, and sometimes baked in a regular or convection oven.

French fries, also called chips, finger chips, french-fried potatoes, or simply fries are batonnet or allometry-cut deep-fried potatoes, which originated from France or Belgium. Generally, they are made by cutting potatoes into even strips, drying them, and frying them, usually in a deep fryer. French fries are served hot, either soft or crispy, and are considered a part of snacks. 

Convenience food has witnessed a significant rise in demand due to busy lifestyles and changing consumer preferences. French fries, being a convenient and easily accessible food option, have benefited from this trend. Consumers seek quick and hassle-free meal solutions, and French fries fit the bill perfectly. For instance, a little over one-third of all potatoes grown in the United States are turned into frozen goods, of which 85% are french fries, according to the USDA.

Cardiac French Fries Market Scope

French Fries Market Dynamics

Growing Demand for Online Food Delivery is Driving the Market Growth

The growing demand for online food delivery is one of the factors driving the market growth of the French fries market. As more consumers order food online, restaurants and food delivery services are increasing their offerings to meet the demand. French fries are a popular and convenient food item that can be easily delivered to customers' homes. Moreover, French fries are a versatile food item that can be paired with various cuisines and are commonly offered as a side dish with burgers, sandwiches, and other fast foods. 

This makes them an attractive option for restaurants to offer on their delivery menus. Furthermore, the rise of food delivery services has led to increased competition among restaurants, which has led to the introduction of new and innovative French fries offerings to stand out in the market. For example, some restaurants now offer gourmet French fries with unique toppings and sauces, which has further increased the popularity of French fries among consumers. 

The popularity of Fast Food and Quick-Service Restaurants (QSRs) to Fuel the French Fries Market

Fast food, characterized by its quick service, affordable prices, and convenience, has gained immense popularity worldwide. QSRs like McDonald's, Burger King, and KFC have established a strong presence in many countries. French fries are a staple side dish at these establishments and are often bundled with popular meal options. The strong association between fast food and French fries has led to increased consumption and demand for French fries. 

The global QSR market has experienced significant growth over the years. For instance, according to the ICRA projected 20-25% growth for India’s quick service restaurant industry in the financial year 2024. The sustained growth of QSRs directly contributes to the increased demand for French fries as a key menu item.

Increasing Awareness of Healthy Eating Habits is Holding Back the French Fries Market

The increasing awareness of healthy eating habits is one of the factors that is restraining the market of the French fries market. With more people becoming health-conscious, they are looking for healthier food options, and French fries are often considered an unhealthy food choice. French fries are high in calories, saturated fats, and sodium, which are all associated with health problems such as obesity, high blood pressure, and heart disease. 

According to the World Health Organization (WHO), overweight and obesity affect almost 60% of adults and one in three children (29% of boys and 27% of girls) are living with overweight or obesity. As a result, many consumers are trying to limit their consumption of French fries and other fast foods to improve their health. Furthermore, the growing trend of plant-based and vegan diets is also contributing to the decline in the French fries market. Many consumers who follow these diets avoid French fries as they are often cooked in oil that contains animal products or cooked in the same oil as other animal-based products.

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French Fries Market Segmentation Analysis

The global french fries market is segmented based on product, type, application, distribution channel, and region.

Frozen Fries Hold the Largest Market Share Due to the Convenience Of Storage

Frozen fries are convenient and easy to store, transport and prepare. They can be stored for a long time and do not require any preparation or cutting, which saves time and effort for consumers and food service providers. Additionally, frozen fries have consistent quality and are available year-round, which is important for the food service industry. This makes them a reliable choice for restaurants, fast food chains, and other food service providers. 

Moreover, frozen fries have a longer shelf life than fresh fries, which reduces waste and helps to manage costs for food service providers. According to Idaho Potato Commission, 20% of the global population prefers potatoes to French fries. Furthermore, frozen fries are often cheaper than fresh fries, which makes them an attractive option for price-conscious consumers and food service providers. 

French Fries Market Geographical Share

North America Dominates the Market of French Fries Globally

French fries are a staple food item in North America and have been a popular fast food item for decades. Fast food chains such as McDonald's, Burger King, and Wendy's, which are based in North America, have contributed significantly to the popularity of French fries in the region. Moreover, the fast-paced lifestyle in North America has led to an increase in demand for quick and convenient food options, and French fries are a popular choice. As a result, the food service industry in North America has developed a robust supply chain for French fries, including production, processing, and distribution, to meet the high demand. 

North America has a well-developed food service industry, including restaurants, fast food chains, and food delivery services, which has contributed to the growth of the French fries market in the region. According to the USDA, french fries imported by the United States from worldwide volume was  21.779 billion pounds in 2020-21. The availability and accessibility of French fries through these channels have made them a popular food item for consumers in North America. 

Market Major Players

The major global players include Aviko, Agristo NV, McCain Foods Limited, Checkers – Rally’s, Kroger, Lamb Weston Holdings Inc, 11er Nahungrmittel GmbH, Albert Barlett and Sons, J.R. Simplot Company, and Arby’s IP Holder.

COVID-19 Impact on French Fries Market

The COVID-19 pandemic caused significant disruptions in the food service sector, including restaurants, cafes, and quick-service restaurants. Many countries implemented lockdown measures, leading to temporary closures or limited operations of these establishments. This directly impacted the demand for French fries as they are often consumed as a side dish or snack in food service outlets. With the closure of restaurants and restrictions on dining out, consumers shifted to home cooking during the pandemic. This led to an increase in the consumption of home-prepared meals. While this may have resulted in higher demand for frozen French fries in retail stores, the overall volume may not have offset the decline in the food service sector.

Key Developments

• In October 2022, as part of the SaveOurSoil campaign, McCain Foods, the largest producer of processed potato goods in the world, is joining the Metaverse and releasing new Regen Fries.
• In November 2022, McCain creates the DistractiFRY, a voice-activated french fry machine that saves family dinners and avoids unpleasant talks.
•  In February 2023, The Idaho Potato Commission (IPC) and Van Leeuwen, a renowned New York-based company known for its dairy and vegan ice creams that are made from scratch, are collaborating to produce a limited-edition ice cream that will represent one of America's favorite food pairings: milkshakes and Idaho potato fries.

Why Purchase the Report?

• To visualize the global French fries market segmentation based on product, type, application, and distribution channel understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous French fries market-level data points all for segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global French fries market report would provide approximately 69 tables, 65 figures, and 200 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies