Electric Toothbrush Market Size, Share, Industry, Forecast and Outlook (2024-2031)

Global Electric Toothbrush Market is segmented By Technology Type (Vibrational electric toothbrush, Rotation oscillation action (ROA)), By End-user Type (Adult, Child), By Distribution Channel Type (Online Distribution Channel, Offline Distribution Channel), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Report Overview

Global Electric Toothbrush Market is expected to grow at a CAGR of 5.6% during the forecast period 2024-2031

Electric Toothbrush Market is used to basically brush the tooth so that the people are away from oral diseases and feel fresh. This electric toothbrush also has two-minute timers to keep us brushing on track better than a manual toothbrush. Electric toothbrush has 100% more plaque removal and helps user whiten their teeth from Day one and is convenient and easy to use. As technology advanced, powered toothbrushes came into being as an alternative to manual tooth brushing. The powered toothbrush was developed to aid people with manual dexterity problems or other physical limitations.

Electric Toothbrush Market Scope

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Electric Toothbrush Market Dynamics and Trends

The global Electric Toothbrush Market is primarily driven by increase in internet penetration in developing countries such as China, India, and Brazil. This has enabled huge market potentials for e-commerce businesses. These E-commerce businesses provide convenience and easiness for shopping to consumers who want personal care products and devices such as electric toothbrushes through online shopping portals. And the other factor that is boosting the electric toothbrush is the increasing disposable income of people all around the world and growing awareness of oral care.

Other factor that are driving growth of the global electric toothbrush market is increasing in tobacco use including cigarettes and smokeless tobacco which is a leading cause of poor oral hygiene, which is fueling the demand for electric toothbrush

Rising in awareness towards oral hygiene among the young generation and continuous technological advancements in electric toothbrushes such as the development of Bluetooth technology electric toothbrushes, LCD screens which show brushing time is anticipated to also provide lucrative opportunities for market growth. World agencies such as WHO are working to integrate oral health programs into chronic disease prevention efforts and medical care.

However, the high price of electric toothbrush has hampered the growth of the Electric Toothbrush Market. Being a premium product in this segment makes the consumer opt for the cheap hand-held toothbrushes available in the market by neglecting the advantages of the electric toothbrush.

Electric Toothbrush Market Segmentation Analysis

By End-user type, the global Electric Toothbrush Market is segmented into adult and children. By end-user type for adult has the dominant position in the Electric Toothbrush Market and is expected to retain its dominance in the forecasted period, due to a greater number of populations is under adult, that is more than 75% population of world is between 15 and above. However, due to increase in child dental problems has also given rise to Electric Toothbrush Market. It is expected that Adult Market for electric toothbrushes will grow at a high CAGR during the forecast period.

By distribution channel, the global haircare product Market is segmented into online and offline distribution channels. Offline distribution channel includes Supermarkets, Specialty stores, exclusive stores, and hypermarkets, while online distribution channel includes distribution through e-commerce platforms.

Electric Toothbrush Market Geographical Share

By geography, the global Electric Toothbrush Market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and Middle East and Africa (MEA).

Europe holds the largest market share for Electric Toothbrush Market, due to increase awareness for oral health among people has led to rising in demand for the Electric Toothbrush Market and also due to adaptation of new technology by the people there. North America is after Europe in terms of market share for electric toothbrushes due to increase in disposable income of people for such premium products. However, APAC, Middle east, and Africa is after North America in terms of market share of Electric Toothbrush Market

In APAC, China and India are also holding significant market for electric toothbrushes and is expected to increase due to the population rise and the effect of the internet penetration in these developing countries.

Electric Toothbrush Market Companies and Competitive Landscape

Key players are adopting strategies such as investing in R&D, new product launches, expansion in distribution channels to stand out as strong competitors in the market. Global Electric Toothbrush Market is a fragmented market with the presence of various global and regional players in the market. The major players include The Procter & Gamble Company, Colgate-Palmolive Company, Panasonic Corporation, Koninklijke Philips N.V. Other key players in the market include Shenzhen Risun Technology Co. Ltd., Mouth Watchers, Conair Corporation, Quip, Inc., Water Pik Inc., and Kolibree SAS.

In February 2019, Procter & Gamble Co. is set to roll out the Oral-B Genius X electric toothbrush, which uses artificial intelligence to track where people are brushing in their mouths. A smartphone app provides personalized details on areas that require additional brushing.

In July 2018, Philips Sonicare launches the new Philips Sonicare ProtectiveClean toothbrush range, its newest electric toothbrushes designed for users who want an effective, yet gentle clean. Featuring unique pressure sensors, Philips Sonicare ProtectiveClean offers three models that alert users when they are applying too much pressure, for a brushing experience that delivers healthier gums, cleaner teeth, and a whiter smile.