Cocktail Mixers Market Size
The Global Cocktail Mixers Market reached USD 9.1 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 17.0 billion by 2030. The market is growing at a CAGR of 8.2% during the forecast period 2024-2031. There has been a growing demand for craft cocktails, boosting the premium cocktail mixers market. In 2021, in the U.S., 13.3 million 9-liter cases of craft spirits were sold. Consumers seek unique, high-quality ingredients to create complex and innovative cocktails at home or in bars.
The cocktail mixers market is witnessing a surge in flavor innovation. Manufacturers are introducing new and unique flavor combinations to cater to consumers' evolving tastes and preferences. Flavors such as elderflower, ginger, hibiscus, and jalapeno are gaining popularity.
There is a growing demand for high-quality bartending tools and accessories, such as shakers, muddlers, strainers, and jiggers. Consumers and professionals alike seek durable and aesthetically pleasing tools to enhance their cocktail-making experience. Consumers are increasingly seeking cocktail mixers made with natural and organic ingredients. This trend extends to syrups and concentrates, where real fruit extracts, botanicals, and natural sweeteners are preferred over artificial flavors and high-fructose corn syrup.
Market Scope
| Metrics | Details |
| CAGR | 8.2% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Product Type, Distribution Channel, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | Asia Pacific |
| Largest Region | Europe |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis, and Other key Insights. |
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Market Dynamics
Increasing Cocktail Culture and Mixology Knowledge is Driving the Growth of the Cocktail Mixers Market
As people become more knowledgeable about mixology and cocktail culture, they develop an appreciation for high-quality ingredients. They seek out authentic flavors, unique combinations, and premium spirits to create well-crafted cocktails. Cocktail mixers that incorporate these premium ingredients, such as handcrafted syrups, fresh juices, and artisanal mixers, cater to this demand. For instance, a common cocktail mixer, lemon juice was available for consumption per person in Canada in 2021 at about 1.45 liters. In India, about 160 million people consume alcohol. Out of these, 95 percent are male aged between 18 and 49 years. Billions of liters of alcohol are consumed in the country every year.
With the rise of mixology knowledge, consumers are increasingly interested in experimenting with different flavors, ingredients, and techniques to create their signature cocktails. Mixers offer a versatile base that can be customized with additional spirits, garnishes, or modifications, enabling consumers to express their creativity and personalize their drink experiences. This aspect of customization has contributed to the growth of the cocktail mixers market, as consumers seek products that empower them to craft unique cocktails at home.
Growing Consumption of Cocktails is Driving the Market Growth of Cocktail Mixers Market
New data from the statista global consumer survey suggests respondents between the ages of 21 and 39 most commonly cited cocktails and long drinks as one of their tipples of choice. As the consumption of cocktails grows, consumers are looking for convenient options to enjoy their favorite drinks. Ready-to-use mixers provide a ready-to-use solution that eliminates the need for purchasing multiple ingredients and spending time on complex cocktail preparation.
The growing consumption of cocktails has led to a diversification of cocktail preferences and flavors. Consumers are exploring a wide range of cocktail options beyond the traditional classics, including craft cocktails, tropical flavors, and innovative combinations. Cocktail mixers cater to this demand by offering a vast selection of flavors and profiles. The ability to explore and enjoy a variety of cocktail flavors contributes to the market growth of cocktail mixers.
Health Concerns and Changing Consumer Preferences are Restraining the Growth of the Cocktail Mixers Market
With the rise of wellness-oriented lifestyles, there is a growing emphasis on moderation in alcohol consumption. According to the 2021 National Survey on Drug Use and Health (NSDUH), In the past year, 29.5 million persons aged 12 and older (10.6% of this age group) had AUD (Alcohol use disorder). This includes 16.6 million males ages 12 and older (12.1% in this age group) and 13.0 million females ages 12 and older (9.1% in this age group).
Consumers are becoming more mindful of their alcohol intake and seeking options that offer lower alcohol content or non-alcoholic alternatives. While cocktail mixers are primarily used with alcoholic beverages, the demand for moderation-focused choices may limit the growth of the market if manufacturers do not adapt to offer low-alcohol or non-alcoholic mixers options.
Market Segment Analysis
The Global Cocktail Mixers Market is segmented based on product type, distribution channel, and region.
Use of Tonic Water as a Popular Mixer for Gin-Based Cocktails
In 2022, tonic water had the highest revenue share in the cocktail mixers market. Tonic water is a classic and widely used mixer for gin-based cocktails, most notably the popular drink, the Gin and Tonic.
The unique flavor profile of tonic water, characterized by its bitterness and effervescence, complements the botanical notes of gin, making it a preferred choice for many consumers. For instance, according to Statista, in Spain, the highest expenditure was recorded on tonic water in 2021, at 1.42 euros per person, 20 cents more than in 2018.
Tonic water has also become synonymous with premium and craft spirits. The rise of craft distilleries and the demand for high-quality spirits have elevated the status of tonic water as an essential component of a well-crafted cocktail. Many premium gin brands and craft distillers highlight the importance of using premium tonic water to enhance the drinking experience. This association with quality and craft has helped tonic water maintain a prominent share in the cocktail mixers market.
Market Geographical Share
Long-standing Tradition of Alcohol Consumption in Europe
In 2022, Europe held the highest share of the cocktail mixers market. Europe has a long-standing tradition and rich history of cocktail culture. For instance, according to the World Health Organization's (WHO) 2021 European Health Report, every person in Europe over the age of 15 consumes an average of 9.5 liters of pure alcohol per year, which is around 190 liters of beer, 80 liters of wine, or 24 liters of spirits.
This strong alcoholic culture creates a favorable environment for the European market's consumption and demand of cocktail mixers. Europe is also known for its emphasis on high-quality and premium products, including beverages.
Consumers in Europe have shown a preference for premium spirits and mixers, contributing to the growth of the cocktail mixers market. This focus on premium and craft offerings has propelled the market share of cocktail mixers in Europe.
Cocktail Mixers Companies
The major global players include Keurig Dr. Pepper, Inc., Fevertree Limited, The London Essence Company, Three Cents Co., Fentimans Ltd., Thomas Henry GmbH, East Imperial, Britvic plc, Bartisans, Q MIXERS
COVID-19 Impact on Market
COVID-19 Impact
The COVID-19 pandemic has had a negative influence on the cocktail mixers market. The unexpected and protracted closure of non-essential businesses, including pubs, bars, restaurants, and hotels, has been one of the most significant changes throughout the lockdown period. This lockdown had a devastating impact on the supply chain, distribution channels, and trade and growth of the market. However, home demand for the interest surged during the lockdown.
The surge in demand may be attributed to the ease, quality, and variety of cocktail mixers and the growing popularity of making cocktails at home. Due to the quality, variety, and rise in popularity of home cocktail parties, the cocktail mixers business is expanding. In addition, producers are offering fresh flavors of mixers to meet changing consumer demands and taste preferences.
Russia-Ukraine War Impact
The Russia-Ukraine war led to disruptions in transportation routes, trade restrictions, and logistical challenges, it also impacted the supply chain of cocktail mixers. This resulted in delays, shortages, or increased costs of ingredients or finished products, affecting the availability and pricing of drink mixers in the market. During times of conflict, consumer preferences and sentiments shift.
There was an increased focus on supporting local industries or a preference for products from countries not involved in the conflict. This shift in consumer sentiment potentially impacted the market share and demand for cocktail mixers from Russia or Ukraine, depending on consumer response.
By Product Type
- Tonic Water
- Club Soda
- Ginger Beer
- Others
By Distribution Channel
- On-Trade Channel
- Off-Trade Channel
By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Germany
- The UK
- France
- Italy
- Spain
- Rest of Europe
- South America
- Brazil
- Argentina
- Rest of South America
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- Middle East and Africa
Key Developments
- In April 2023, Fever-Tree, a brand for simple mixed drinks, launched a new range of cocktail mixers such as the Bloody Mary and the Margarita. These mixers are expertly crafted to elevate the two most popular cocktail occasions in America
- In June 2022, Keurig Dr. Pepper Inc. acquired the global rights to the non-alcoholic, ready-to-drink cocktail brand Atypique. Atypique is a highly unique offering in the emerging and fast-growing non-alcohol cocktail segment, providing a range of ready-to-drink cocktails, such as margaritas, gin & tonics, and mojitos.
- In January 2022, The Coca-Cola Company signed a brand authorization deal with Constellation Brands, an American manufacturer of beer, wine, and spirits.
Why Purchase the Report?
- To visualize the Global Cocktail Mixers Market segmentation based on product type, distribution channel, and region understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous cocktail mixers market-level data points all for segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The Global Cocktail Mixers Market Report Would Provide Approximately 53 Tables, 47 Figures and 102 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
