Buttock Augmentation Market is segmented By Type (Buttock Implants, Buttock Injections, Other), By End User (Hospitals, Aesthetic Clinics, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Market Overview
The global buttock augmentation market report analyses the shares, size, recent trends, future market outlook, and competitive intelligence. Buttock augmentation usage in to improve the contour, size, or shape of the buttocks is on the rise. Demand from hospitals and aesthetic clinics in the USA is growing. The competitive rivalry intensifies with Sientra, Inc.; POLYTECH Health & Aesthetics GmbH, and others active in the market.
Buttock Augmentation or gluteal augmentation is used to improve the contour, size, or shape of the buttocks. This is done through the use of buttock implants, fat grafting, or sometimes the combination of the two.
Market Scope
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Metrics |
Details |
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Market CAGR |
22.0% |
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Segments Covered |
By Type, By End User, and By Region |
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Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
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Fastest Growing Region |
Asia Pacific |
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Largest Market Share |
North America |
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Market Dynamics and Trends
The buttock augmentation market growth is driven by rising consciousness among people about their physical appearance. Furthermore, the increase in the number of buttock deformities due to growth in the aging population is also anticipated to boost the forecast period. In contrast, the side effects related to buttock augmentation are hampering the growth of the market.
Rising consciousness among people about their physical appearance
Increasing awareness towards the beauty care and procedures available across the world and high consciousness towards aesthetic appearance by individuals is the reason for the market growth.
According to the American Society of Plastic Surgeons (ASPS) statistics, more than 24,000 buttock augmentation with fat grafting procedures were performed in 2020, increasing 19 percent over the previous year.
Increase in the number of buttock deformities due to growth in the aging population
Aging may affect the level of function and well-being. While this might even lead to one of the concerns of people, that is buttock deformities. And people prefer to get buttock augmentation procedures to overcome this concern, especially in the aging population, which will drive the market in the forecast period.
Side effects related to Buttock Augmentation
Buttock augmentation is a major surgical procedure with the potential for significant complications, including serious infections, wound dehiscence, exposure to the implant, hematologic and metabolic disturbances, pulmonary disturbances, and electrolyte imbalance.
However, many of the complications are technique-dependent, and the complications may present differently depending on whether implants or fat grafting technique was used. Although gluteal augmentation was once reported to have complication rates as high as 38.1 percent, a systematic review of the two most popular techniques demonstrated substantially lower overall complication rates. The overall complication rate with autologous fat grafting (9.9 percent) is lower than that with silicone buttock implants (21.6 percent).
COVID-19 Impact on Buttock Augmentation Market Growth
The COVID-19 pandemic halted all surgical procedures all over the world. And buttock augmentation was one of the worst affected markets by COVID-19. With the social distancing norms and no patients, several aesthetic Aesthetic Clinics faced many challenges. But with ease of restrictions, the buttock augmentation market is getting back to regular times and might see growth in the forecast period. The International Society of Aesthetic Plastic Surgery has laid down strict protocols to resume Aesthetic Clinics and provide infection control procedures.
Market Segment Analysis
Based on product type, the buttock implants segment is dominating the market for buttock augmentation
Butt implants are artificial devices surgically placed in the buttocks to create volume in the area. This procedure has grown increasingly popular in recent years. According to the American Society of Plastic Surgeons, buttock augmentation surgery has increased by 252 percent between 2000 and 2015 (4,767 in 2015, up from 1,356 in 2000).
The buttock injections segment is subdivided into hydrogel butt injections, PMMA butt injections, PLLA, and silicone butt injections. The FDA has not approved any injections for augmentation procedures as limited research and studies are proving its effectiveness.
By End User, the hospital segment dominated the market for buttock augmentation
Hospital facilities in many developed and developing countries are well-equipped with the latest innovative technologies. And the highly skilled staff in the field of aesthetic procedures are affiliated with hospitals as they provide all the necessary facilities to carry out such treatments. Patients also prefer hospitals for comfort and insurance coverage for the treatment.
On the other hand, aesthetic clinics are to witness growth in the forecast period. Aesthetic Clinics are gaining popularity due to their increased quality of services, personalized attention provided to the clients, and comparatively low treatment costs than other settings.
Market Geographical Share
North America Buttock Augmentation Market is expected to register maximum market growth
According to the American Society for Aesthetic Plastic Surgery, Buttock augmentation and Labiaplasty are among the fastest-growing surgical procedures, up 61% and 53% in five years, respectively. This region has high aesthetic awareness regarding appearance, and the number of people opting for cosmetic procedures has also seen a surge. Moreover, the region also has the largest pool of cosmetic professionals in the country. According to the International Society of Aesthetic Plastic Surgery, the region has one of the highest procedure volumes for buttock augmentation procedures. With advanced healthcare systems and innovations, the North American region is expected to dominate the Buttock Augmentation Market. Surging 19 percent with 24,099 procedures in 2020, according to the annual report by the American Society of Plastic Surgeons released. According to the group, the previous record was 20,301 a year earlier, which has been issuing an annual report since 2005.
Market Companies
The service quality and surgical expertise strengthen the Buttock Augmentation Market. Key players in the manufacturing of implants in the Buttock Augmentation Market are Sientra, Inc.; POLYTECH Health & Aesthetics GmbH; Groupe Sebbin SAS; Implantech; Allergan, Sebbin; Recosmo, Shangai Reyoungel Medical Technology Company Limited, Shijiazhuang Dermax Technology Limited, and Shandong Chenguang Biochem Technology Co., Ltd.
Key Companies to Watch
POLYTECH Health & Aesthetics GmbH
Overview: POLYTECH Health & Aesthetics is one of the world’s leading manufacturers of silicone implants. Established in 1986 in Dieburg, Germany, they continue to expand the range of services and constantly develop their product portfolio. Today reconstructive and aesthetic plastic surgeons worldwide rely on implants to perfectly replicate soft tissue in the human body, from breasts to calves.
Autologous fat or buttock implants. POLYTECH offers a selection of buttock implants (gluteal implants) to achieve personal beauty ideals. These implants are named after the muscle whose shape they simulate, the gluteus muscle. A flat, asymmetrical, or hanging butt can be contoured aesthetically and compensate for congenital or accidental characteristics with this implant. They offer gluteal implants in a variety of sizes with round or elliptical shapes. This allows patients and surgeons to work together to find the buttock implant that best suits the patient's body.
Product Portfolio: The company’s portfolio comprises butt implants, breast implants, skin expanders, and custom-made implants. They are leading manufacturers of silicone implants.
Key Development: POLYTECH has recently broadened its product range and now offers the B·Lite® lightweight implant with a smooth surface as a unique and excellent alternative for surgeons and patients. The company will also continue to offer its textured and PU-coated implants, which according to numerous scientifically valid clinical studies are safe, and allow for lower rates of the most common complications.
